subject let's talk bikennale/walkennale · the vancouver biennale 2020-2021 sponsorship...

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Subject: Let's Talk... BIKEnnale/WALKennale Dear Granville Island Tenants My name is David Meeker and I am the Assistant Special Event Project Manager for Vancouver Biennale’s anticipated BIKEnnale/WALKennale event. In this time of the COVID-19 pandemic, we are working behind the scenes to create healthy, exciting programming that animates public space and provides safe opportunities for everyone to enjoy while exploring Vancouver's culturally diverse neighborhoods. The Vancouver Biennale has officially launched registration for the BIKEnnale/WALKennale “SIX SUNDAYS THIS SUMMER” virtual event. A series of SIX virtual cycling/ walking tours leading participants through Vancouver’s diverse communities, rich histories and powerful public art, all anchored by our iconic Biennale public art installations (such as the A-maze-ing Laughter installation at English Bay or the GIANTS mural on the concrete silos on Granville Island). Each Sunday between July 26 th - August 30 th , registrants will receive new virtual maps anchored by Biennale public art. The mission of the BIKEnnale/WALKnnale is to bring Vancouverites together through the medium of active transportation in the city, using public art as the catalyst. I would love to have you involved as a partner. This including but not limited to providing promotional giveaways for our weekly raffles and discounts for participants to use during our SIX SUNDAYs event days. This could include presenting the promotional giveaways, discounts or information at your establishment during our August 30th Sunday event titled “Granville Island Day”. Physical involvement on the day of would need to involve Co-VID safety plans, and any outdoor activation would also need approval through CMHC.

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Page 1: Subject Let's Talk BIKEnnale/WALKennale · THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE 2 SIX SUNDAYS THIS SUMMER LET'S DO THIS TOGETHER Become a BIKEnnale/WALKennale sponsor

Subject: Let's Talk... BIKEnnale/WALKennale

Dear Granville Island Tenants

My name is David Meeker and I am the Assistant Special Event Project Manager for Vancouver

Biennale’s anticipated BIKEnnale/WALKennale event.

In this time of the COVID-19 pandemic, we are working behind the scenes to create healthy,

exciting programming that animates public space and provides safe opportunities for everyone

to enjoy while exploring Vancouver's culturally diverse neighborhoods.

The Vancouver Biennale has officially launched registration for the BIKEnnale/WALKennale “SIX

SUNDAYS THIS SUMMER” virtual event. A series of SIX virtual cycling/ walking tours leading

participants through Vancouver’s diverse communities, rich histories and powerful public art,

all anchored by our iconic Biennale public art installations (such as the A-maze-ing Laughter

installation at English Bay or the GIANTS mural on the concrete silos on Granville Island).

Each Sunday between July 26th - August 30th, registrants will receive new virtual maps anchored

by Biennale public art. The mission of the BIKEnnale/WALKnnale is to bring Vancouverites

together through the medium of active transportation in the city, using public art as the

catalyst.

I would love to have you involved as a partner. This including but not limited to providing

promotional giveaways for our weekly raffles and discounts for participants to use during our

SIX SUNDAYs event days. This could include presenting the promotional giveaways, discounts or

information at your establishment during our August 30th Sunday event titled “Granville Island

Day”. Physical involvement on the day of would need to involve Co-VID safety plans, and any

outdoor activation would also need approval through CMHC.

Page 2: Subject Let's Talk BIKEnnale/WALKennale · THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE 2 SIX SUNDAYS THIS SUMMER LET'S DO THIS TOGETHER Become a BIKEnnale/WALKennale sponsor

In return for Vancouver Biennale’s support and marketing through our extensive digital media

platforms and outlets. It is clear that we share a love of promoting engagement with art,

activity and local businesses in our community.

I’ve attached our sponsorship package to this email, please take a look and see how we might

count on you and your businesses participation. These are challenging times, let us support one

another where we can.

I would love to continue this conversation over email (to [email protected])

or via a phone call (647.981.5271).

Thank you for your valuable time and I look forward to hearing from you as soon as you’re able!

Sincerely,

David Meeker

Page 3: Subject Let's Talk BIKEnnale/WALKennale · THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE 2 SIX SUNDAYS THIS SUMMER LET'S DO THIS TOGETHER Become a BIKEnnale/WALKennale sponsor

VANCOUVER BIENNALE SIX SUNDAYS THIS SUMMER

BIKEnnale/WALKennale Sponsorship Package

@VancouverBiennale Van_Biennale van_biennale

Page 4: Subject Let's Talk BIKEnnale/WALKennale · THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE 2 SIX SUNDAYS THIS SUMMER LET'S DO THIS TOGETHER Become a BIKEnnale/WALKennale sponsor

1THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE

WHO WE ARE

WE ARE THE VANCOUVER BIENNALE. A NOT-FOR-PROFIT CHARITABLE ORGANIZATION BEHIND VANCOUVER’S MOST ICONIC PUBLIC ART INSTALLATIONS.

WE TRANSFORM THE URBAN LANDSCAPE INTO AN OPEN AIR MUSEUM, CREATING UNEXPECTED AND GLOBALLY INSPIRED CULTURAL EXPERIENCES WHERE PEOPLE LIVE, PLAY, WORK AND TRANSIT.

FOR SIX SUNDAYS THIS SUMMER, STARTING JULY 19TH - AUGUST 23RD , PARTICIPANTS OF ALL AGES AND ATHLETIC ABILITIES CAN CYCLE OR WALK THE BIKENNALE/WALKENNALE’S EASY TO NAVIGATE ONLINE ROUTE OF THE (SUN)DAY. ANCHORED BY ICONIC BIENNALE ART INSTALLATIONS, EACH ROUTE WILL VIRTUALLY GUIDE PARTICIPANTS THROUGH 18 OF VANCOUVER’S EXTRAORDINARILY DIVERSE NEIGHBOURHOODS AND THEIR CULTURAL, ARCHITECTURAL AND COMMUNITY HIGHLIGHTS IN A SAFE AND HEALTHY WAY.

PARTICIPANTS REGISTER ONCE TO GET ACCESS TO EACH SUNDAY RIDE POSTED ONLINE. BY SUBMITTING SELFIES WITH THE INSTALLATIONS ALONG THE ROUTE AND ANSWERING OUR ASSOCIATED BIG IDEAS ENGAGEMENT QUESTIONS, PARTICIPANTS WILL BE ENTERED TO WIN WEEKLY GIVEAWAYS FROM OUR PARTNERS.

Page 5: Subject Let's Talk BIKEnnale/WALKennale · THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE 2 SIX SUNDAYS THIS SUMMER LET'S DO THIS TOGETHER Become a BIKEnnale/WALKennale sponsor

2THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE

SIX SUNDAYS THIS SUMMERLET'S DO THIS TOGETHER

Become a BIKEnnale/WALKennale sponsor and help us create a memorable, healthy, joyful and inclusive event that merges our love of discovery, outdoor living, and exercise while exploring 18 neighborhoods and their historical and architectural highlights, anchored by Vancouver Biennale public art installations.

This partnership is an opportunity for you to…

• Promote your business or organization over SIX WEEKS THIS SUMMER through socialmedia, merchandise sales, handouts, giveaways and staff participation at the event.

• Reach new audiences and customers over SIX WEEKS THIS SUMMER through ourevent, our marketing and our social media.

• Promote your business or organization over SIX WEEKS THIS SUMMER as engagingwith the importance of community citizenship through our event.

18,000,000* Viewers (tourism and local metro Vancouver residents)

11,000,000+* Visitors to Granville Island annually

30,000+ Past event participants

*Our iconic public art destinations are in major tourist areas including Granville Island, throughout False Creek,Spanish Banks, Sunset Beach and English Bay. Many of our installations are regularly featured on city sightseeingtours and official Vancouver Tourism material.

30,000+ Direct Contacts

26,000 Social media friends and followers

16,000 Website visits per page

AWARDED “Best Public Art In Cities Around The World”: 3 artworks selected by THE GUARDIAN (UK)

Page 6: Subject Let's Talk BIKEnnale/WALKennale · THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE 2 SIX SUNDAYS THIS SUMMER LET'S DO THIS TOGETHER Become a BIKEnnale/WALKennale sponsor

3THE VANCOUVER BIENNALE 2020-2021 SPONSORSHIP PACKAGE

Sponsorship Opportunities ($) $1000 $2000 $5000Digital communications and social media

Logo on event page

Social Media Mention

Social Media Post(s)

E-newsletter mention

Logo on promotional ads

On-Site ActivationVIP guided tour of chosen route with artistic director and up to 12 guests

Limited Edition merchandise

Official Tax Receipt

Printed Collateral Logo on Posters

Logo on Rack Cards

Logo on Select Merchandise

Business location included on rack card map

***The outlined sponsorship details above are guidelines. All partnerships will be created to fit the unique nature of each relationship. Donations less than $1000 are welcomed.

Supporter Opportunities (in-kind donations, product and time)

Coffee, Drinks and Snacks

Prizes & raffle give away

Volunteer Printing of promotional material

Marketing

Digital coupons for your business. Drinks and food for participants

Donate prizes and giveaways for participants

Sign up and participate

Donate printing for one or more of the following; posters rack cards, buttons, caps, etc.

Provide physical and digital space to post promotional material

For more information about these opportunities and to discuss other ways that we could help you achieve your marketing goals, please contact Sarah at (902) 292-1451 or [email protected] to continue this conversation.

SIX SUNDAYS THIS SUMMER LET'S DO THIS TOGETHER

Business location included on digital map

HOW YOUR ORGANIZATION CAN GET INVOLVED

Please consider the following options: Sponsor and Supporter.

Presenting sponsorship at the $10,000 is available - reward and recognition will be customized to your business or organizations marketing and promotional needs.

Corporate presence at specific art installations on event Sunday(s) 1 Sunday 2 Sundays 4 Sundays