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The 2-nd International Scientific

Congress - Biennale

The 2-nd International ScientificCongress - Biennale

27th 29th April, 2011Skopje, Macedonia

THE INFLUENCE OF TOURISMON ECONOMIC DEVELOPMENTTHE INFLUENCE OF TOURISMON ECONOMIC DEVELOPMENT

Collection of scientific papers


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The Second International Scientific

Congress - Biennale

27th 29th April, 2011

Skopje, Macedonia


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The Second International Scientific

Congress - Biennale

27th 29th April, 2011

Skopje, Macedonia

A B S T R A C T


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Dearladiesandgentlemen,

ItisgreathonorandpleasuretowelcomeyouattheSecondInternationalCongress,Biennalewiththetheme:Theinfluenceoftourismoneconomicdevelopment.TheCongressisorganizedbytheUniversityofTourismandManagement in Skopje which permanently monitors the educational,scientific and economic trends in developed economies in Europe andworldwide inordertocreateand implement innovationswhichwillbringusclosertothestandardsoftheEuropeanUnion.

I am convinced that each and every one of us present will give anexceptionally high contribution to exchange information on the currentscientificthoughtabouttourismandsharingofideas.Atthecongressthebestpractices about enhancing the business climate in the region andwiderwillbepresented.Atthesametimeyouwillhavetheopportunitytoestablishbusinesscontactswithprominent leaders inthefieldoftourismandmanagement.

WelcometoSkopje!Iwishyouallthesuccessinwork!

ChancellorProf.AceMilenkovskiPhD


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CONTENTS

TourismandSportTourism

ETourism

EntrepreneurshipandHumanResourceManagementinthe

TourismIndustryandHospitality

MarketingandPublicRelationsinTourismandHospitality

Management

ManagerialEconomicsandTourism

OccupationalSafetyandHealthinTourism


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TOURISMANDSPORTTOURISM


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ANALYSISOFTHEDEMOFRAPHICPOTENTIALINFUNCTIONOFTOURISM

Author: AssistantProfessorDr.MijalceGjorgievski

UniversityofTourismandManagementSkopje

Mail:[email protected]

Abstract

Man istheprimemoverof theoverallsocialeconomicandpolitical lifeof the

entireglobeandthereforeheisstudiedfromvariousaspectsdependingonthe

needsofwhatwewanttoobtaininformationonthedemographicpotentialand

itsfeatures.

In this paper, the subject of study will be processing potential through its

demographiccharacteristics(numbercondition,agestructure,naturalincrease,

economic activity, religious composition, etc.) for the tourism economy.We

knowthatthebasicelementsoftourismarethenaturalandculturalwealththat

detect,evaluateandputintooperationintourism.However,ithasitsfunction,the basic factor are the peoplewho need to visit those places, so it is very

important to understand the demographic characteristics of people in every

regionoftheglobeinordertocometosomeunderstandingofthehabits,needs

andaffinitiesofpeopledependingonage,nationalityand religiousaffiliation,

etc.whenchoosingtheirtraveldestination.

Keywords: demographics,tourist,agestructure,numberofmovements


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BUSINESSPHILOSOPHYANDIMPLEMENTATIONOFCRMAPPLICATIONSINTOURISMANDHOSPITALITY

Authors: Professor SlobodanIvanovi,AssociateprofessorFacultyofTourismandHospitalitymanagementOpatija,UniversityofRijeka,CroatiaIka,Primorska42,P.P.97;Opatija51410Phone:++385(51)294752Email:[email protected]

KreimirMikinac,mag.oec.FacultyofTourismandHospitalitymanagementOpatija,UniversityofRijeka,CroatiaIka,Primorska42,P.P.97;Opatija51410Phone:++385(51)294887Email:[email protected]

LukaPerman,mag.oec.FacultyofTourismandHospitalitymanagementOpatija,

UniversityofRijeka,CroatiaIka,Primorska42,P.P.97;Opatija51410Phone:++385(51)294887Email:[email protected]

Abstract:

CRM as a trend in business and business philosophy, consists of a series of

complex and diverse business resources such as: modern technological

resources, information resources, human resources and all other procedural

resourceswhichservetoimproveservicestoenduserandcustomer.

Tourism as a service industrywhichbusiness isbasedon selling services,has

found great benefits and advantages in using CRM. Different kinds of CRM

applicationsandsystemshavebecomeextremelypopularinallsectors.Thus,in

the tourism sector, CRM has become one of themost important strategy in

attracting and increasing tourist arrivals, in filling the tourist facilities and in

satisfyingtheneedsofguests.

ThemaingoalsofCRMaretoattracttourists,tomeetamaximumoftourists(anewguaranteeofreturnandachievethemostefficientpromotion),increasethe

number of tourists and achieve customer loyalty. It enables more efficient


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marketingand salesand it improves theoverall tourism industryand services

aimedattouristsandtheirpreferences.ImplementationofCRMsystemsisvery

demanding and requires commitment at all levels of the company. Very big

problemistheintegrationofCRMsystemswithexistinginformationsystemsin

theenterprise. It isoften impossibleto implementwithouttheuseofqualified

personnelandsoftwarethathasthetaskofbridgingthegulfbetweentheCRM

andexisting informationsystemstocreatean integratedsystem. It isdesirable

thatthecompanieshavebeendevotingincreasedfundingforimplementationof

new technologies and that systems, in a short period of time, can realize a

return on investment and greatly improve the business performance of

enterprises. CRM gives the expected results only if it is fully integrated

strategicallyandoperationally inthebusinessandinthe informationsystemof

tourist enterprise. The fact is that this process and business philosophy will

become important inthe future,and itwillcontinuously improve itsprocesses

and relationshipswithin the company, all in order to reduceoperating costs,

creatingadetailedsegmentationofthemarketandmeettheneedsofguests.

Keywords: CRM,tourism,information


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STRUMICASCARNEVALINFUNCTIONOFTOURISM

Author: JagodaJankovskaPh.DAssistantprofesorUniversityoftourismandmanagement Skopjemail:[email protected]

Abstract:

Thetourismisacomplexactivityandforitsproperfunctioningitisnecessaryto

combine and complement many elements, starting from the tourist

geographical position, natural geographic features, which combined with

significant antropogenic values represent a monumental right combination

whichgivesthespacearealtouristandestheticvalue.

Eachofthesecomponentswillbepresentedseparately,andalsowellseehow

theyaffectthedevelopmentofthetourisminStrumica.

TheresearchsubjectofthislaborisStrumicascarnivalinfunctionof tourismas

one of themost impressive cultural and folklore events inwhich arejoined

spirituallycenturyheritageandmoderntrendsofliving.

Theaim istopresentStrumicawithall itsfeaturesandspecificsthataffectthe

building of the touristic offer in the city, especially themaintenance of the

traditional carnival,whichwas so far enoughquality and put Strumica in the

largefamilyofworldcarnivalcities,throughthemembershipintheAssociation

of European Carnival Cities FECC (Foundation of the Europpean Carnival

Cities).

Key

words:

trimmers,

carnival,

masks,

customs,

forgiveness


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Movieinducedtourismanewtourismphenomenon

Authors: MijalceGjorgievskiPh.DAssistantprofesorUniversityofTourismandManagementSkopjeMail:[email protected]

SinolickaMellesTrpkovagr,AssistantprofessorFacultyofDramaartsSkopjeMail:[email protected]

Abstract

At the turnof the century, the tourism industryunderwent a transformation

triggeredby the sweepingprocessesofglobalization. The traditional formsof

tourism were supplemented and expanded by the introduction of new

postmodern tourist forms, bringing new and different tourist offers to the

marketplace.Oneofthesenewformsisthefilmtourism,arapidlygrowingand

importantnew tourism trend, inwhich thechoiceof the touristdestination is

directlymotivatedand inspiredby themovies.Film tourismestablishesa link

betweenthemoviecharacters,locationsandstories,andthefilmtourists,whoare inspired to immerse themselvesandreliveagain themoviegeneratedand

moviedrivenemotionsatthelocationofthemovie.Thefilmtourismincreases

theoveralleconomiceffectsoftourismandestablishesanewlinkbetweenthe

film and the tourism industry, both of which provide not only pleasure and

satisfactionforthefilmtourist,butalsospiritualenrichmentandnovellearning

experience.

eywords: film,tourism,tourist,location,character,filmstudio.


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RELATIONOFSPORTTOURISMANDPOTENTIALSOCIOECONOMIC

BENEFITSOFURBANPARKVODNO

Authors: NaseKondovski,PhD

KrumislavBoinoski,MSc.Universityoftourismandmanagement Skopje

Abstract

Intheworldurbanparksarenowviewedasan importantpartof thebroader

structureofurbanandneighborhooddevelopment rather thanjust recreation

andleisurefacilities.Whilemostoftheworldhasrecognizedthemultifunctional

use of urban parks for development, mountain park Vodno in particular is

suffering from lackofattention, lackofdevelopmentandunderutilization.The

townofficialsseemtorealizethatmountaincancontributetoenormoussocial,

cultural and economic development. Despite town officials wish to do

somethingwiththeareaseems theydonothave the rightanswerwhat todo

and how to utilize themountain. The aim of the study was to present the

utilizationdirectionof theparkparticularlywithsport tourismand investigate

thebenefitsand factors that can influence resurgentuseofVodnoMountain,

achievingitsinductiveeconomicfunctionforSkopjecity.1

Keywords: urbanparks,economicdevelopment,utilizationofpark,sporttourism.

1Budinoski M, Tourism principals and practice, University of tourism and management, Faculty

of tourism, p.204


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VODNOMOUNTAINPOSSIBILITIESINSPORTTOURISMINDUSTRY

Authors: NaseKondovski,PhD

KrumislavBoinoski,MSc.Universityoftourismandmanagement Skopje

Abstract:

Skopje city is geographic basin with major advantages with its geographic

position inthecountryand inregion.Climatecircumstance leadtowintertime

fogthatcanlastlongertime,alsosummerheatswithtemperatureover30Cfor

alongerperiod,addedwithnoise,dustandotherairpollutionthatcreatesmog,

Skopjecityisoneofthemostpollutedcitiesinthecountry.2

Sittingandstandingpositiondominate inworkingdailyroutinesofpeopleand

badlifestyleandhipokinezisimpelaneedofcreatingaregenerativestrategyin

thecitywherewillbecreatedgoodconditionsforsportingandleisureinnature.

Theysignificantlywillcontributeforahealthiercitypopulation,butalsowillbe

anattractiveplaceforvisitfromatouristthatgravitatesintheregion.

WhereisthesolutionforSkopjecitizens?

Skopjehaveorderedtrack forrecreationalongsideVardarRiver,CityPark,but

there isnootherplacewhere citizens can spend fewpleasantmomentswith

activityholiday in clean fresh air. Sporting and recreate facilitiesonopen are

smallorinaccessibleandtherearenotenoughforover500.000populationcity.

Whatcanbedone?

ThisstudyoffersasolutionforSkopjecitizensasallmajorandmoreorganizedcitiesandtouristcitydestination in theworldhaveaccess tonature, freshair,

tourism,sportingandleisurenearby.VodnoMountainischanceandUrbanpark

istheformforthat.Mountainsdevelopments inrightdirectionandwithright

facilities and sport and recreation contests can turn place in attractive

destination for citizens and also for tourists, visiting andoutdoor sporting for

healthimproving,bidingsocialcapital,andescapefromurbanenvironmentand

finallyeconomicboosterforcitydevelopmentfromtourism.

Keywords: VodnoMountain,UrbanPark,Facilitates,Sportandrecreation

2 Ministry of environment and physical planning of Republic of Macedonia,Total annual report

from calculated data for the quality of living environment for 2009


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RuraltourisminMacedonia

Author: DarkoVelanovskiUTMS SkopjeMail:[email protected]

Abstract

Ruraltourismhasbecomewidelypracticedlately.Someofthemajordifferences

whichdistinguish rural tourism from theurban tourism is that the former is

applied in strictly ruralenvironment. Themajorgoalof the tourists visitinga

ruralenvironment istoexperiencetheauthenticityoftheruralarea,aswellas

the customs practiced by the local population. Macedonia has enormous

potentials fordevelopmentof rural tourism,which ismainlydue topreserved

architecture of the rural houses, huge number ofmonasteries and churches

locatedinthevicinityofthevillages,majorityofcraftswhichhadbeenpracticed

inthepastandhadsurvivedtillnowadays,aswellasthetraditionalMacedonian

cuisinewhichhasavarietyofspecialties.Inordertoimproveruraltourism,itis

amust to invest in the ruralenvironment, inparticular in improvementof the

infrastructure,whichwill,altogether,enhanceruralintourism.

Keywords: ruraltourism,ruralareas,architecture,Macedoniancuisine,infrastructure


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RESTAURANTMANAGEMET

Author: AleksandarAleksovMail:[email protected]

Abstract

Modernrestaurantmanagementcannotbeimaginedwithoutanapplicationof

filloperationalprocess.

Keywords: Restaurantmanagement,services,humanresources,financialaspects,control.


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IMPORTANCEOFDAILYPROGRAMSFORTHEANIMATORSPROFILEINTOURISM

Author: Aleksandar Ivanovski,M.scCollegeforsportandhealth,Belgrademail Ivanovski@hotmail,Phone++381638804274

Abstract

Dailyprogramsarepositioningasveryimportantpartofanimation.Wecansay

thatthebaseofwellfunctioningofoneteamisexactlycontactthatstartswith

dailyprograms.Duringthedayprograms,animatorsaremakingeaserapproach,

first step towards the client, contact, planning and realizationof activities. In

opencommunicationwithclients,duringandaftereveningprogramsanimators,

forexamplearegivingintroductionaboutcertainactivitiesandhappenings.The

authorspresenttheresultofstudyaboutimportanceofsomedayprogramsof

animatorswhiletheirworkedinsomehotels.

In this research is used empiricnonexperimentalmethodor survaymethod.

Was explored the animator`s profile of recreation in tourism in comparasion

with program`s theme. This research was transversal study, animators were

questenined in touristic season. The data were analysed with standard

descriptivestatisticwithSPSS12.0forthePC.Thesampleofthisresearchare75

activeanimators,maleandfemale.

Theresultsofresearchshowthateveningprogramsplayveryimportantroleof

animators

Keywords: animatorsprofile,tourism,dailyprograms,planningandrealization,survey,empiricnonexperimentalmethod,


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Advantagesanddisadvantagesoforganizingtourist

manifestationsinlessdevelopedareas

Authors: AleksandraProdanovi,DrSranEgi

Abstract:

Inrecentyears,onthetheterritoryofVojvodinathereisagrowingtendencyof

promotingorganizationof localevents that attract great attentionof visitors.

Thepopularityoftheseeventsextendsthelimitsandboundariesofourcountry

andattractsgreatnumberofvisitors.

Novi Sad, as a developed area regarding economy and tourism has its less

developed areas,which can be evaluated through tourism. Touristswho visit

NoviSad,donotgoontourroundAdicebecausethisarea isnotpresented in

thetouristguides,onthelistofdestinationsoneshouldvisit.Theterritoryofthe

localcommunityAdiceisthemarginalpartofthecity.

TheaimofthispaperistousethemanifestationDanubeNightsofAdicewhich

isheldinAdice,toshowtheadvantagesanddisadvantagesoforganizingsuchan

eventinthelessdevelopedareaofthecity.

ByanalyzingtheimpressionsofvisitorsoftheeventDanubeNightsof Adice,we

havedetermined howmuchtheyarewillingtotravelinordertovisitthisevent,

aswellas howmuchtheyarewillingtospend,thatis,whateconomiceffectis

achievedbyorganizingsuchanevent.

Keywords: manifestations,NoviSad,Adice,DanubenightAdica


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Thereligioustourismasaleaderinthedevelopmentofthe

alternativeformsoftourismintheRepublicofMacedonia

Author: AndrejaMackicUniversityofTourismandManagementSkopje

Abstract:

Latelythedevelopmentofalternative formsoftourism is increasingmoreand

more inRepublicofMacedonia.Firstlythis isbecauseofthepermanentsocial

economic factors that allow relatively small investments in these types of

tourism(rural,eco,agro,etc.)tocontributeinthatwaythepopulationtofindits

existence.But,forallthesetypesoftourism itsnecessarytimetoperformthe

necessary education to the population which approximately at least should

meettheworldstandards.Ontheothersidethecurrentinfrastructurethatthe

MacedonianOrthodoxChurchhas, immediatelycouldbeset intooperationon

thedevelopmentofreligioustourism.Inthispaperwillbehandledallaspectsof

religioustourismdevelopmentinRepublicofMacedoniaaswellastheongoingpotentialregionsaroundtheworldwherethemosttouristswouldcome.

Keywords: tourism,religion,alter


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TraditionalethnobotanicalknowledgeintheregionofShar

Mountain

Author: BesnikRexhepi,MrStateUniversityofTetovo,RepublicofMacedonia

Abstract:

TheethnobotanicresearchinSharMountainhasbeenconductedin35villages

locatedinSouthWestMacedonia.SharMountainregionwithintheRepublicof

Macedonia,coversanareaof840.2km2,whichismainlycoveredbyforesteco

systems,whiletheotherpartismainlycoveredbypastures.

Withthehelpofthenativeresidentsof35villages,57medicalplantspecies,

mainlyvascular,44wildedibleplantspecies,41semicultivatedplantspecies,

andeightspeciesmushrooms,havebeencollectedanddriedup,forpurposesof

thisresearch.

Fromtheplantspeciesmentionedabove,thelargestpercentageisusedfor

medicalreasonsbythenativeresidents.Anotherpercentageofthemareused

forfood,andtheremainingpercentageiscollectedforsalestopharmaceutical

andlocalmarkets,withinandoutsideofthecountry.

Themostcommonlyusedplantspeciesformedicalpurposesbytheresidents

arethosespeciesusedforhealingulcers,coughing,exteriorbodyinjuries,

hypertension,anemia,warts,hemorrhoids,etc.

Theusageofmedicalplants,inmostcases,isusedinawaythatitismadeand

servedasteaform.

Keywords: ethnobotanicalknowledge,SharMountain, ecosystems,

pharmaceuticaland local markets, medical plants


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TOURISMANDMOBILETECHNOLOGYTRAVELPLANNINGRESEARCH

STRATEGIES

Authors: BlerimShaqiri,MrSchoolofEconomicsandManagement Lund,Sweden

MarkusLahtinen,Ph.DAssociateProfessorSchoolofEconomicsandManagement Lund,Sweden

Abstract:

InthispaperIwillstressoutthemostimportantpointsregardingtherelation

betweenTourismindustryasaimportantcomponentoftheeconomy,andHCI

asthestudyfieldontherelationsbetweenhumanbeingsandcomputer

machines.ThispaperemphasizethefacilitiesthatHCIcanprovidetothe

tourismindustry,highlightingthetourismspotentialforusingthenewmobile

technologies,andexplaininghowimportantisthehumancomputerinteraction

inwiththisindustry,bypointingouttheoutcomingresultsregardingefficiency,

accuracyandaccessibility,allcontributingtothehumansatisfactionfactor.

Keywords: Tourism,HCI,development,SmartPhone,virtual,efficiency,applications,mobiletechnology


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HydrographicnetworkofFru GoraMountainisrelatively

denseandwelldeveloped.

Authors: DuanJovanovi,RibolovakisavezVojvodine,okeMijatovia16,NoviSad,RSrbija

LjiljanaBudakov,PhD.AssistantProfessorEduconsuniversity,FacultyofEnviromentalGovernanceandCorporateResponsibility,RSerbia

BrankoMiljanovi,PhD.AssistantProfessorUniversityof NoviSad,FacultyofSciences,RSerbia

Sneanatrbac,MscTeachingAssistantEduconsuniversity,FacultyofEnviromentalGovernanceandCorporateResponsibility,

RSerbia

MarjanaGavrilovic,MscTeachingAssistantEduconsuniversity,FacultyofEnviromentalGovernanceandCorporateResponsibility,RSerbia

Contactperson:[email protected]

Abstract

AquacampBorkovac,Serbia

Surfacewatersarerepresentedwithwatersprings,riversand14artificiallakes

accumulations.

LakeBorkovacistheartificiallakesituatedatthebaseofFru GoraMountain.

Lakesurfaceisabout42haandithaswatervolumeofabout1516900m3.

According to theFishery LawofSerbia, the LakeBorkovac isapartof fishery

area''SrbijaVojvodina.FisheryAssociationofVojvodinaNoviSadmanages

LakeBorkovac.


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HUNTINGTOURISM

Author: ElminDurakovic,

vtorciklusnastudiinaUTMS,

email:[email protected]

Abstract

Huntinghavealwaysplayedacentralrole inthesurvivalofhumanity. Initially,

peoplewere hunters and itwas theirway of life. inmodern times it is not

alreadyhuntingforawaytosurviveanddoesnothavecertainimportantroleineveryday life.Hunting in today 's timebecamea recreationorhobby.Hunting

tourism is incorporated intothemodernstrict lawstoprotectthe life isavery

profitabletouristactivity,whichcanemploy largecapacityinhunting,catering,

forestryand foodproduction.Because in today 's timehunting is restricted in

certainspecialownedproperties,manyhuntersdonothavetheopportunityto

huntinthevicinityoftheirplaceofresidence.Thereforetheneedforhuntingis

increasing. Tourism is a hunting trip to hunters in other municipalities and

states, for recreational hunting or exploring admiring the new hunting

territories.

Hunting

tourism

is

a

specific

form

of

tourism

which

implemented

a

strictpolicyontheuseofhuntinggrounds.

Keywords: hunting,fishing,facilities,touristactivities,recreation


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ABOUTNATURALRESOURCESOFSPORTSTOURISMDEVELOPMENTIN

THEREPUBLICOFMACEDONIA

Authors: GorkiKondovski,MiodragMircevskiUniversityoftourismandmanagementinSkopje

Abstract:

Thispaperpresentsthenaturalresourcesofsportstourismbyregions.Inthe

RepublicofMacedoniaaboutthecurrentstateofsportstourismaremadeby

manyobservations.Theauthorsinacriticalwayaddressthenaturalresources

whicharequiterich,withlittleefforttheRepublicofMacedoniatobecomerich

withsportstourismresources. ThesamegeopositionofRepublicofMacedonia

allowsahugenumberoftourists,howeverwhatneedstobeconsidered,

preparedandexploitedareothernaturalpotentials.

Keywords: naturalresources,sporttourism,Macedonia,naturalpotential


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CompetitivenessofAgriculturalProducts;

PrerequisitefortheDevelopmentofRuralTourism

Author: KaterinaVuckovaMail:[email protected]

Abstract:

According the analyses both in theMacedonian agricultural sector and the

developmentofthetourisminRepublicofMacedonia,withspecialemphasison

the rural tourism, they seem to be insufficiently used compared with the

potential they possess. Although certain competitive advantages such as

favorableclimateand long tradition inagriculture,theagriculturalproduction

needsstrongintegrationtomeetthemarketneeds,whichconstantlydevelops,

and the constantgrowthof themarket competitivenessboth in international

anddomesticcourts.On theotherhandthenaturalpotential theRepublicof

Macedoniaownsupgradedwiththerichculturalandhistoricalheritage,giveus

therightforseriouslyconsiderdevelopingthecapacityoftheruraltourism. Its

developmentwillhelpinbothpromotingthedomesticagriculturalproductsandenlarging the competitiveness. The development itself will bring to hiring

unskilled, additional labor that is useless at this moment, and burdens the

nationalbudget.

Keywords: agriculture,ruraltourism,market,competitiveness


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Hotelmanagement

Author: GoranJankovski

Abstract

Every year the hotel industry has been introducing new approaches in its

operation.Atypicalmodelforthehotel industry,tillthe20thcentury,wasthe

European

model

of

organization.

This

European

model

of

organization

was

basedonthecapacitiesofthechef,sinceinthismodelofhotelmanagementthe

chefwasthecrucialfigureinthemanagerialstaff. Thehotelemployeeshaving

a facetoface contactwith the customers, represent the line functions in the

hotelperformance. Dependingonthetypeofwork, inthedepartmentofline

functions the hotel staff contact the customers more or less frequently.

Wheneverthemanagersperformrestructuringofacertainjobanddivideitnot

various departments, they always face the questionwhich department to be

authorized

to

make

decisions.

When

it

comes

to

decision

making,

the

organizationshaveneverbeenentirelycentralizedordecentralized. There isa

majority of factors which have to be taken into account when deciding

who/whichdepartmentshallbeawardedthepowertomakedecisions,someof

thefactorsbeing: theexperienceandthepersonalityoftheindividuals inthe

group,theworkingenvironment,thebusinessstrategywhichisbeingfollowed,

the typeofmanagementwhichoffersa relaxedandcomfortableoperationof

thegroupetc.

Keywords: Hotelindustry,Managinginhotelindustry,Europeanmodeloforganization, Linefunction,Authority.


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URBANWINEROUTEREALPOSSIBILITIESFORDEVELOPMENTINSKOPJEREGION

Author: MajaNovakCerepnalkovska

Abstract

Atthebeginningofthismillenniumquitesignificantnumberofprivatemanaged

wineries is opened throughoutMacedonia. However, concentration of some

wineriesisobviousinsomewineregions,whichopenspossibilityforcreationof

newwine routes in somepartsofMacedonia and the capital Skopje aswell.

HavinginmindthatSkopjeisacapitalwithrathersignificantnumberofforeign

visitors,mostlyforbusinessandpoliticalpurposes,afewwineriesinthevicinity

which have the remarkablewine quality,make the solidbase for creation of

urbanwinerouteexpressionthatiswellknowninthesocallednewworld

countries (suchasAustralia,NewZealand,Argentina,ChileandCalifornia)and

thatreferstothewineriesbesidethebigcities.

Having inmind also the remarkable cultural inheritance around Skopje, bothfrom Christian and Islamic origin, careful study of the subject can generate

impressivefoodandwinedestination.

Keywords: Urbanwineroute,Visitors,Wine,Winery,Winetour,Winetourism


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THEIMPORTANCEANDAPPLICATIONSOFENVIRONMENTALSTANDARDSINTOURISMAOFMONTENEGRO

Author: MarijaIvanovi,assistantFacultyoftourismandhotelmenagement,Kotor

Abstract

Meaning of the concept of tourism from their first appearance to date

constantly

changing

with

the

changes

and

development

that

accompanied

humancivilization.Accordingly,thedefinitionoftourismiscomplementedandit

createdanewdefinitionthatweakenedprevious.

Tourismisacomplexsocioculturalexperiencethatcannotbefullyunderstood

unless viewed in relation to other structures of human society: family, class

(social) background, ideological background, physical environment, most

importantly, the political economy of signs. Tourismmust be understood in

differentways,new,globalinitsuniqueness,itshouldbereconsidered.Just60

of the last century, theAssembly of theUnitedNations the issue of tourism

developmentgivenanewdimensionthat looksatthedevelopmentoftourism

insocioeconomicprinciples.

A 80'smodern tourismwas given an environmental dimension that supports

sustainabledevelopment.

Ecotourism is promoted as a factor in the protection of natural resources.

Ecotourismprovidessignificanteconomicbenefitsboththeglobalandnational

level.Today it isestimated that tourismaccounts for10%of the total income

from international tourism. Ecotourism activities are becoming increasinglyimportantforthedevelopmentofvarioustypesoftourism.

One of the greatest treasures ofMontenegro is vested in the diversity and

naturalbeautyofournationalparks,aswellasgenuineandfriendlyhospitality

of the localpopulation.Duetothe fastpacedworld,moreandmoretravelers

are seeking opportunities for spending time outdoors, amongwhich are the

adventuresinthehighmountains.Narrowertermecotourismhasbeenreplaced

bybroaderdefinitionGeotourism:NewTrendinTravel.

Keywords: ecotourism,ecolodge,fine.


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TuzlaCantonTouristAssociation

Author: Phd.Almazaga atoviMustafeef.Kurtabr.1,75000Tuzlaemail;[email protected],[email protected]

Abstract

TuzlaCanton touristproductdoubtlesslyneeds repositioning.Thisconcerns its

relationship with tourist products from tourist competitive regions and its

complementaryconnectednesswitha largershareofneweconomicresources

intouristaggregate.Therelationshipandconnectionstrengtheningcanimprove

itsbrandandqualityandachieveeconomicprogressatthesametime.Sincethe

current situation shows that the existing practice has not brought any

satisfactoryresultsonehastoasksomelogicalquestions:

Whatarethepossibilitiestochangethecurrentsituation?Whocanchangeitandhow?

Thereareotherexperiencesthatshowthatthecurrentsituationcanbechanged

significantly. The appearance of new participants who can develop new

relationships through new economictechnological foundations promises the

creation of foundations for a long term and directed compatibility of tourist

demandandtouristoffer(productionandprocessing).

Thispaperdescribesnewlydevelopedtouristproductsthatcanbeusedfora

furtherdevelopmentofideas.Thepotentialideascanbeappliedtochanging

tourismdevelopmentdirectioninTuzlaCanton.

Keywords: TuzlaCanton,touristproductivity,concernsrelationships,economicsprogress, economictechnologicalfoundations,newtouristproducts,BosniaandHerzegovina


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OPTIMALIZAIONOFTHESTRUCTUREOFTHETOURISMOFFER,POSSIBILITYFORINCREASINGTHEINOMEINTOURISMINTHEREPUBLIC

OFMACEDONIA

Author: MihajloBudinoski,PhD,FulltimeProfessorUniversityofTourismandManagementinSkopjeMail:[email protected]

Abstract

According to number of participants in the international tourism from 922

million in2008, the tourism represents thebiggestmigratoryphenomenon in

the history ofmankind, and according to the income from the international

tourism,944billiondollars in2008, it isoneof themost significanteconomy

branches.Theincomefromtheinternationaltourismformanycountriesinthe

world, especially for the countries in development represents an important

factor for thedevelopmentnotonly for the tourismeconomybut theoverall

economy.Thereforeeverycountryinsistsonincreasingthetourismincomefrom

theinternationaltourism,anddecreasingtheoutflowofforeigncurrencyforthe

tourismtravelabroadasmuchaspossible.

TheRepublicofMacedoniadespite the favorable possibilities for the tourism

development is still outgoing tourism country, i.e. the outflow of foreign

currencyfromthestayofourcitizensabroadishigherthantheinflowofforeign

currency from the international tourism. In this paper an attempt has been

made to realize the overall number of citizens from our country that stay

abroad, and the possibility via optimalization of the structure of the tourism

offerofthetouristdestinationsto increasethenumberoftheforeigntourists,

anddecreasethevolumeoftravelofourcitizensabroad.

Keywords: tourismoffer,tourismcommunity,tourismturnover


32/158

ECOTOURISMMODERNTOURISM

Author: Prof.MuratMurati,PhD

Abstract

Ecotourism is a new type ofmodern tourism,with great perspective and it

representsanimportantbranchinthetourismindustry.Itcreatesanddevelops

rapidly as an alternative ofmass tourism. It is based on responsible use of

natureanditisusedasaninstrumentforachievingsustainabledevelopment.It

alwaystakescaretoguideandaccommodatesmallgroupsoftouristsinnatural

areas with integrated educational programs and close cooperationwith the

local population. The term ecotourismwas firstmentioned in the papers of

Miller in 1987, while in 1991 the International Ecotourism Society (TIES)

formulated the first definition of ecotourism which states: Ecotourism is

responsibletravelinthenaturalareas,whichprotectsnaturalenvironmentand

maintainthewelfareoflocalpeople.

Ecotourism

provides

significant

economic

benefits

for

many

countries,

regions

andcommunities.Fromthemwecanmention:Galapagos,CostaRica,Tanzania,

Kenya,USAandothers.Allthesecountriesarecharacterizedbytheuntouched

areasofgreatnaturalbeauty,richbiodiversityandarichhistoricalandcultural

heritage.

In the enforcement and implementation of ecotourism more participants,

including the Government, local communities, NGOs and others must be

included.

Macedoniaaboundsinuntouchednaturalbeautiesandraritiesandrichcultural

andhistoricalpast.Itisknownas"thepearloftheBalkans."Basicregionswith

development opportunity of ecotourism are the national parks (Galicica,

Mavrovo,Pelister),variouslocationswithadistinctivehistoryandnature,with

a rich biodiversity (a large number of endemics), caves, waterfalls etc. In

Macedonia the legal frameworkconcerning thedevelopmentofecotourism is

notclearlydefinedbutitisencouragingthatthereisawarenessoftheneedsof

developing and promoting this type of tourism. This resolution is set out in

more developing documents, but is especially highlighted in the national

strategyoftourismdevelopment(20082012).


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WillMacedoniaaccomplishthisstrategyandwillitcontributetothe

developmentofoureconomy....Timewilltell!

Keywords: ecotourism,strategy,moderntourisme,untuchednaturalbeautiesandrarities, biodiversity, caves, waterfalls,


34/158

HOTELPRODUCTINMONTENEGRO

Author: NedicaDai,M.Sc.,TeachingassistantFacultyoftourismandhotelmanagementKotormailto:[email protected]

Abstract

Hotel

industry

in

Montenegro,

which

suffered

numerous

ups

and

downs

since

the year1864which symbolizes thebeginningofhotelevolution in thisarea,

accountsforaboutonly20%oftotalaccommodationsupply.Notonlyarehotel

facilitiesdisproportionatelyallocated inparticularregionsandsubregions,but

thehotelproduct isstillnotprofiledenoughaccordingto itsmarketsegments.

However,visiblepositiveshifts inhotel industrydevelopmenthavebeenmade

inthe lastdecade, includingtheprivatizationprocessthat iscomingtoanend,

followedbyreconstructionandmodernizationofhotelfacilities,standardization

of products and services, reorganization of ownership and management

structureetc..Bearing inmind theexisting tourismandhotel industrymarket

and theMasterplan,evenbetterprogress is tobeexpected in theupcoming

period.

Keywords: accommodationfacilities,hotelproduct,marketsegments,specialization


35/158

WHOSPENDMORE?

SPORTACTIVEVERSUSACTIVETOURISTS

Authors: NataaSlakValek*,Ph.D.,AssistantProfessorFacultyofTourism,UniversityofMaribor

EvaPodovovnikAxelsson,Ph.D.,AssistantProfessorFacultyofTourismStudies,UniversityofPrimorska

Abstract

The study empirically investigated the influences of gender, age and the

education levelon themainmotiveof traveling.Themainmotiveof traveling

was further explored in the context of the influence to travel spending.We

compared sportsactive tourists versus tourists with other main motives of

activetraveling,whereactivetravelingmeansallothertouristswhichwerenot

traveling with the main motive being rest and relax. Slovenian tourists

traveling

to

Slovenia

and

those

traveling

abroad

were

analyzed.

We

found

out

thatman, younger tourists and better educated tourists choosemore sport

related travel.A further researchexplains the influenceof themainmotive to

travel spending and revealed who tent to spendmore between sportactive

touristsandotheractivetourists. Forapotentialsportstourismdestination is

vitaltoknowthepresenteddata.Theimplicationsoftheresultsarediscussedin

thecontextofmarketinginsporttourism.

Keywords: sporttourism,activetourists,travelexpenses,sportstourism

marketing


36/158

HILTONHOTELS TENBRANDS,TENPRICESTRATEGIES,TENTARGETS

Author: NenaPavlovska

Abstract

Hilton isonegreatexampleofhow largehotel resortsneed toperform their

strategies inorder to remainattractive forcustomers.Thecompanyhasbeen

innovative,creative,hardworking in findingtheperfectproductandmostof

allverymuchawareofwhom theircustomersareandwhat is that theywant

andneed.Thisstrategyisaresultofaresearch,investment,risk,greatsenseof

themarket and especially a constant followup of new trends. Knowingwho

customersreallyareandwhattheyreallyneedisnotaneasytaskatallbutonly

abusinessthat intendsofachievingthis isabusinessthat intendsofachieving

success.TheHiltonCorporationallocatesallsortsofcustomers,differentlyaged,

withdifferentpurchasingpowers,differentnationalitiesoffering themupscale

suites

by

the

beach,

exclusive

weekends

and

comfortable

and

worm

home

for

thosethataremostlyontheroads.

Keywords: hotel,strategies,customers,perfectproduct


37/158

TheformationofanonformalgroupFriendsofMacedoniaintheEuropeanParliament

Author: NovakovicViktorija600010PostgraduatestudentattheFacultyofPublicRelations

Abstract

Within theEuropeanParliament,anumberof informalgroupsexist togarnerand organize support for many things and groups: from wine producers to

certaintypesoffarmerstovariouscountries.

In September of 2010, a nonpaperwaswritten fromwithin theMinistry for

ForeignAffairsoutliningthebenefitsofsuchagroupandofferingactionstepsto

takeforwarditsrealization.Thenonpaperspecificallynotedthatwemustfind

oneMEP to sponsor the group and also to contact our otherMEP friends in

advance. The ideawastogagehowmuchsupporttherewouldbeforsuchan

initiative.

Specifically, thenonpaper stated thatwehoped to achieve a few key things

withtheFriendsofMacedonia:

1)TobeabletostayinclosercontactwiththeseMEPs(emails,visits,

newsupdatesetc)

2)Thememberscouldhelpwhentheneedarisestosendletterstothe

EuropeanCommission andCouncilourbehalf, to submitamendments for the

resolutions,toaskpertinentquestionstotheEC...etc

3)Provide broader opportunities for reaching out the European

Parliamentbyhostingevents, visitsand sharingexperiences in tourism inour

country.

MEPsjoining Friends ofMacedonia come from various groups andmember

states.TheMEPsinFriendsofMacedoniahailfrom:Germany,Slovenia,theUK,

Slovakia, Italy,theNetherlands,Romania,Bulgaria,Estonia,SwedenandSpain.

The variety of their nationalities and backgrounds reflects the breadth of

supportforthecountry.

The

Republic

of

Macedonia

is

very

grateful

for

the

friendships

that

we

have

in

theEuropeanParliamentandgratefulthattheMEPsarewillingtohelp issuch

positiveandpracticalways. WeexpecttheFriendsofMacedoniatosponsora


38/158

number of events in the European Parliament such as musical and cultural

events, giving opportunity for greater and greater numbers ofMEPs to learn

more about the Republic ofMacedonia. This great opportunity will be very

useful forMacedonia as country. Tourism and the tourist capacitymight be

shared, at first, to the European members country but in future to other

countriesintheworld.

Keywords: friendsofMacedonia,people,Europeanparliament,EUmembers,MEP


39/158

SportTourism

Author: SasoPopovskiOlympiccommitteeofMacedonia

Abstract:

Sportandtourismareinterrelatedsocialphenomens.Sportandrecreationarea

nincentivefortourismdevelopmentsinthe world,suchasthe maintenance ofanimportantsportingeventsuchas: Olympics Games orWorldCup. Modern

sportsarefirstappearinginEuropesuchas skiing, boxing, football.But lately

thetouristsdonotwanttobejustpassiveobserversofthesportingeventsbut

theywantto actively participate or to recreate. So today's tourist

destinations enrich its offer with sports fieldsand other necessary

infrastructure forrecreationalevents. Largesportingeventsare also a driving

forceintourismbecauseitis taking anumber ofsports tours for viewing

sportingeventsall aroundthe world and thereforetravelis used the

opportunity todo other tourism activities otherthan sportstourism.

Keywords: sporttourism,sportingevents,touristmovement,

touristdestination,sportstrips


40/158

Opportunitiesforthedevelopmentofsportclimbingtourism

inMacedoniaandpromotionoftheworldmarketstrategy

Authors: SinisaGjuric,M.ScKaterinaMijalova,graduatedeconomist

Abstract

Giventhefactthattourismdevelopmenthaschangedovertheyears,theroleof

sport in the development of tourism is very important because sport and

tourism are interconnected.Tourism and sport in these turbulent times,

contributetoimprovingthelivesofpeopleinthatcompensateforthenegative

consequencesofmodern lifestyles.In thispaperwe focusonsportclimbing in

Macedonia as unpromoted tourism and natural resources with which

Macedonia has for its affirmation.Given the fact thatMacedonia has a high

quality and stillnew sport climbing sites andbecauseof the largenumberof

sunny

days

during

the

year,

this

kind

of

tourism

is

very

attractive

to

domestic

and foreign tourists.This tourism is emerging as a driving force to fill the

municipal coffers of the consumption of climbing tourists.With properly

marketingstrategythistypeoftourismwillgaininimportance.

Keywords: tourism,sportclimbing,climbingsites,naturalresources,affirmation.


41/158

THEREGIONOFPLAVTHEFIFTHNATIONALPARK

Authors: SlobodanLekovicMScPodgorica,Montenegro.

Abstract

Montenegro

covers

a

small

area,

but

it

is

one

of

the

most

beautiful

European

outboundtourismdestinations.Especiallythenaturewasgenerous.Thisiswhy

theGerman expertswhohavedoneMasterplan for tourismdevelopment in

Montenegro until 2020 gave Montenegro the slogan of "wild beauty". This

assessment is appropriate for the northeastern part of Montenegro, and

especially the mountain region, where theMontenegro mountain region of

Prokletijeisunavoidable.

In contrast to the Southern Alps, as it is sometimes called Prokletije, the

Northern Alps cover a greater volume and spread on the territory of five

countries.Thepeaksareathigherelevationsandtheyarespatiallydistantone

from another so that the climb to them requiresmore time and effort. The

Southern Alps or Prokletije belong to the three countries, they cover smaller

space, but they are richer and more distributed. Their composition is of

limestonewithmany formsof karstphenomenawhich is a resultof glaciers.

Herearethekarstgreenvalleyswithspringwaterfrommeltingsnowarerichin

grass and represent abundant pastures. RopojanskaValley that extends from

the

village

Vusanje

near

Gusinje

is

the

best

natural

mountain

link

to

enter

the

ascentsofProkletijeand representsagreen transversal formountainclimbing

expeditions.

Keywords: nationalpark,Montenegro,wildbeauty,mountainregion,limestone,karst,sprinwater


42/158

SAMEDAYTRIPS ACHANCEOFURBANDESTINATIONDEVELOPMENT

Authors: Prof.DrSneanateti,Visokaturistikakola,BeogradEmail:[email protected]

SaraStaniM.A.Geografskifakultet,UniverzitetuBeogradu,saradnikuEmail:[email protected]

Abstract

Theglobaleconomiccrisis,thedeclineofstandardandclimaticfactorsinfluence

the allocation of tourism trends at the global level. Certain types of tourist

movementsstartupanddevelop; theyhavebeenpresent,butnotsufficiently

studied by authors. They also include a short trip or visit to a particular

destination.Consideringtheircharacteristics,theydonotrequirealotofmoneyand they make an increasingly important segment of the tourism market.

Therefore,theimportanceofsamedaytripsshouldnotbeneglectedontoday's

tourismmarket.Althoughinpracticethispartofthetouristoffersanddemand

hasnotoftenbeenattachedenough importance, sameday tripcanachievea

very significant inflow of funds and encourage the development of many

potentialtouristdestinations.Forallthereasonsmentionedabove,andbecause

ofitsimportance,theorganizationofsamedaytripsshouldbethefundamental

basis and essential focus for tourism development. Taking into consideration

thatinboundtouristagenciesshowspecialinterestforsamedaytrips,wehave

tried to give a starting point for further research in this part of the tourism

market.

Keywords: samedaytrips,economiccrisis,tourism,urbandestinations,development


43/158

REPORTINGONREVENUESANDEXPENDITURESINHOTELWELLNESS

CENTRESACCORDINGTOTHEUSALYMETHODOLOGY

Authors: TatjanaStanovi,Ph.D.,AssociateProfessorFacultyoftourismandhotelmanagementKotor

NedicaDai,M.Sc,TeachingassistantFacultyoftourismandhotelmanagementKotor

Mail:mailto:[email protected]

Abstract

The Uniform System of Accounts for the Lodging Industry (USALI) is a

standardizedsystemdesignedbytheEducationalInstituteoftheAmericanHotel

andMotelAssociation thatprovidesauniform classification,organizationand

presentationoffinancialinformationsforthelodgingindustry.Whenthelodging

industrycollectsandpresentsfinancialinformationsinastandardizedwayusing

themethodological frameworkofUSALI, it can create local, regional,national

andworldwideindustryresultsandstatistics.Suchstatisticsandresultscanthen

be used by lodging industrymanagers to compare their operationswith the

results of others, all in order to assess their past, present and future

performance. The latter isalsodeterminedby trends in statistics that lodging

industrymanagerscanusetodevelopstrategiesandplansforthefuture.Inthis

regard, theaimof thispaper is topresent the recommendable framework for

accounting inwellnesscentresaccordingto itssellingoutputs,aswellasother

hotel

business

feautures

too.

Keywords: UniformSystemofAccountsfortheLodgingIndustry,wellness,wellnesscenter, revenues,expenditures


44/158

STANDARDCOSTSOFAHOTELCOMPANY

Author: IvanaZubac,teachingassistantFacultyofTourismandHotelManagementKotor

Abstract:

Standardcostsareusedasanobjectivemeasureofoccurrenceofactualcostsinthehotelbusiness.Controlofactualcostsbasedonstandardcostshasaneffect

on theeconomicaluseof funds andwork in thehotel. The aimof controlof

actualcosts istopreventtheirunwantedgrowthandrationalizethem.Quality

standard cost isbasedon an objective approach and realistic assessments of

conditions inwhichthecosts incurredatthehotel.Determinedastheamount

ofconsumptionperunitofoutputmultipliedbyasingleprice. Inthisway,the

standardcostsaredifferent fromplannedcostornormal.Standardcostshave

animportantroleinthesystemofbudgeting,controlanddecisionmakinghotel

ManagementCompany.Becauseof thedetail requiredby standardizing costs

and standard costs ismet only in themost successful hotel companies and

chains.

Keywords: standardcostsofhotelcompanies,standardpowerconsumptions,standardprice,standardcalculationofdirectandoverheadcosts.


45/158

THEQUALITYSERVICEANDITSIMPROVEMENTKEYFACTORFOR

TOURISMDEVELOPMENT:CASESTUDYOFTHEREPUBLICOF

MACEDONIA

Author: KostaKoteski

Abstract:

Theaimofthispaper is topresentthe tourismsectorand itsprecondition for

international country development with the case study of the Republic of

Macedonia. The primary objective of this paper is to use the service sector

setting of theMacedonian hotel industry to help the country to explore the

strategyforplanningtheexpansionofthetourismsectoroverthenextyears.

Also,thepurposeofthisstudyistoidentifythetouristsexpectationaswellas

managersactivitiestoofferahighqualityservicetothehotelguests.Thisstudy

provides

some

perspectives

for

understanding

tourism

planning

and

the

importance of the quality service for creating the image for awareness and

acknowledgementofthecountrystouristproductamonginternationaltourists

markets.

Thisstudyconcludes that,withoutgovernmentcontributionandcommitment,

togetherwith an appropriate government strategy and adequate budget for

promotion, thepotential for tourismwillnotbe achieved.Creating strategies

andpoliciesfortourismmustbecarefullyconsideredwithhighqualityexpertise

which will lead to wellorganized and sufficient plans to achieve sustainable

tourismdevelopmentthatcanmakeasignificantinputtosustainingthenational

economy.

Keywords: Countrydevelopment,Governmentstrategy,Qualityservice,

Tourismdevelopment.


46/158


47/158

METODOLOGICALRESEARCHESINTHEHOTELINDUSTRY

Author: OlgicaSokolovskaUTMS Skopje

Abstract

Tourism is of great importance and it can have significant role in the

presentation of our planet as better place for all of us. In the developed

countries it became first in its activities. Therefore it is named as themost

important industry in theworld.But it shouldalsobe shown in the countries

thatarefacingmanysocial,economicalandotherdifficulties.Thecontemporary

tourismbecameuniformedandnotbalanced in theprismofheterogeneityof

the tourism researches with parallel rigidity of the tourism offers. The key

problemcanbedefinedthroughthequestion:

Arethehotelguestssatisfiedornotsatisfiedwiththeofferedhotelservice?.

Keywords: hotelservice,tourismoffers,futureoftourism,contemporarytourism,attractiveness internationaltouristmarket.


48/158

TOURISMOFFEROFVELESTHROUGHTHEARCHITECTUREOFHOUSES

FROMTHE19THCENTURY

Authors: JovoRatkovicKristinaVarnalieva

Abstract

The central location in theRepublicofMacedonia, interlacing the traffic lines

and the configurationof the terrain in the valleyof theVardarRiver and the

Veles gorge contributed to the specific architecture ofVeles. The houses are

asymmetricallypositionedand they face theVardarRiver. Thearchitecture is

theresultofthehillyandrockyreliefstructureoftheterrain. Theethimologyof

thewordVeles comes from the old slavicword V LESwhichmeans forest,

green field.Theabundanceof timber is themainconstructionelementof the

houses inVeles,whichintheperiodofrevivalmadeaspecificarchitectureand

distinguished

Veles

from

other

towns

in

Macedonia.The

elements

of

exterior

andinteriorofthehousesinVelescreateexcellentconditionsforatourismoffer

withastrongMacedoniantourismstory.

Keywords: location,relief,revival,elements,tourism


49/158


50/158

CHALLENGESANDPOSSIBILITIESOFDEVELOPMENTOFECOTOURISMIN

MONTENEGRO

Authors: Ph.D. VesnaVujaiUniversityofMontenegro,Facultyoftourismandhotelmanagement,Kotor,Montenegro

Ph.D. DjurdjicaPerovi

University

of

Montenegro,

Facultyoftourismandhotelmanagement,Kotor,Montenegro

Abstract

Montenegro isattractive fordevelopmentofecotourism,what represents the

only modern possibility for revitalization rural regions of Montenegro. By

respectingthesespecificationsofthattypeoftourism,Montenegrocanarchive

competitivepositiononmarket.

The aim of this work is to highlight the importance and possibilities of

development of ecotourism in Montenegro, with special emphasis on the

establishmentoforganicproduction. Itprovidesanoverviewofwhathasbeen

doneonthedevelopmentofecotourism inMontenegroandwhat isneededto

bedoneforitsfurtherpromotion.

Keywords: ecotourism,organicproduction,ruralregions


51/158


52/158

Tourisamlikeasecondcariereforveteransfromlogisticduty

Authors: ZivkoRamov1Militaryacademy,Gen.MihajloApostolski,,Skopje1R.Macedonia.University,,GoceDelcev,,Stip,

ElizabetaPopovaRamova2,

University,,St.KlimentOhridski,,Bitola2R.Macedonia.

Abstract

The extra personal that is present in themodern armies is a result of the

processesof transition andmodernizationof the armies. For returningof the

militarypersonal intocivil lifetherearemanymethods intheworldand inour

country too.Definitionof the research: thedepartments for returningmilitary

personal intocivil life shouldorganizeactivities for theoneswhohadbeen in

logisticalservicetobeprequalifiedintologisticalserviceservingthearmy.Thisis

usedalreadyintheNATOalliance.Allobjectsthatwerepreviouslyforspecified

training,canbeconverted intocivilianobjects inserviceofthedefenseforces,

where would work or invest with their own founds veterans that were

previouslyinlogisticservice.Conclusion:Theexampleofprequalificationofthe

logisticserviceintotouristactivitiesisapossiblesolutionfortheextrapersonal

inthearmy.

Keywords: veterans,prequalification,logistic,tourism.


53/158

Anthropogenicvaluesasafactorfortourismdevelopmenton

thesouthwestsideoftheSkopskaCrnaGoramountain

Author: JulijanaPetrovska,MScUniversityofTourismandManagement,Skopje

Abstract

Theresearchpaper,"Anthropogenicvaluesasafactorfortourismdevelopment

on the southwest sideof the Skopska CrnaGoramountainmade a complex

evaluationofallthecreatedvaluestothecrucialstagefortourismdevelopment

inthisregion.Itdisplayedthebasiccharacteristicsofspaceasastartingpointof

research, and fully covered anthropogenic tourist values, opportunities for

touristvalorizationandexploitation,withtheaimofformingacomplextourism

offer.Byactivating thetouristpotentialsgivingpriority toalternative formsof

tourismadequate fordomesticand internationalmarketwill achieveahigher

leveloftourismdevelopmentandwillachievefasterandbetterdevelopmentof

theruralenvironmentofthisarea.Thepresentedperspectivesonthetourism

development in this region as a whole prove the thesis that the area has

potential for alternative forms of development tourism, especially rural and

monasterytourism.

Keywords: SkopskaCrnaGora,anthropogenicvalues,tourismvalorization,tourismpotentials,tourismvalues,alternativetourism,ruraltourism


54/158

WhatisaculturaltourismKINGMARKOLANDprogramandhow

doesitfunctionasatourismproduct?

Author: GordanaJanakievskaPresidentofTourismAssociationofSkopje

Abstract

Have you heard of enchanted princes, those disguised in frogs?And, do you

knowwhere they live?Youmustbewonderingwhere they reign,where they

longfor,andwheretheydream...Nowandherewewilldiscoverthemystery,

wewillwidelyopenthegatesoftheirEmpire,situateddeepintheheartofthe

Balkans...

Here,where thesoulsofancestorshavemadehome inthe imageofthe frog,

and fairieshave captured the spiritofnaturewith its songsanddances, they

occupythewidemeadowsanddeepforests.Withitsbeauty,thesebloodsistersofPrinceMarkomarkeverypieceofthespacewithholiness,offeringachance

foramysticalexperience,anextraordinaryadventureinthislandofmythicand

epicdeeds,alandofheroes...

WhatisaculturaltourismKINGMARKOLANDprogramandhowdoesitfunctionasatourismproduct?

Whoarethe'KingMarkoLand'tourists? Whyshouldthisstrategybedeveloped? OnwhatbasisisKingMarkoLandstrategyofdevelopmentmade? Whatarethestrategicpriorities,measuresandactions?

Keywords: culturaltourism,tourismproduct,KingMarkoLandtourists,KingMarko,mythicandepicdeeds,alandofheroes


55/158

OCCUPATIONALSAFETY

ANDHEALTHINTOURISM


56/158

LegislationonSafetyandHealthatWorkinTourisminMacedonia

Authors: Mr.MilanPetkovski

[email protected] tel.++389(0)75400206

MacedonianOccupationalSafetyandHealthAssociation

Mr.AgimShakiri

[email protected]

tel.

++

389

(0)

75

252

507

StateLaborInspectorate

Mr.LjupcoKocovski



Note: ThepresentingauthorwillbeMr.MilanPetkovski

The subject of Safety and Health at Work in Macedonia has a status of

Constitutional right, where all employees are entitled to safe and healthy

workingenvironmentthatwillnotderogatetheirpsychophysicalintegrity.

The Law on Safety and Health atWork (Official Gazette of RM, nu. 92/07)

prescribesallrightsandresponsibilitiesoftheinvolvedparties(bothemployers

andemployees) thatneed tobeenforced inaimofpreserving thehealthand

safetyoftheworkers.ThisLaw isobligatory forall legalentitiesthus including

thecompaniesforsectorTourism.

Thispaperwillgiveanoverviewoftheexisting legislationrelatedtosafetyand

healthatworkinsectorTourism.

Keywords: SafetyandHealthatWork,OSH,legislation


57/158

StatisticsonaccidentsatworkinTourism

Authors: Mr.NikolaGeorgiev

[email protected], tel:++389(0)70242286


Mr.LjupcoKocovski


Macedonian

Occupational

Safety

and

Health

Association

Mr.MilanPetkovski

[email protected], tel.++389(0)75400206


Note: ThepresentingauthorwillbeMr.NikolaGeorgiev

Theaccidentsatworkareheavyburdentotheeconomiesworldwide.Therefore

all countries prepare National programs for prevention of workrelated

accidents and improving the safety and health of the workers. Republic of

MacedoniainthepreaccessionprocesstoEUisalsoharmonizingitslegislation

inthisfieldandismakingeffortsofcreatingNationalprogramandStrategyfor

SafetyandHealthatWork.

However,anyStrategyorProgrammemustbebasedonrealisticstatisticaldata,

bothon accidents atworkbut also thediseases related to thework and the

professionaldiseases.

This paper will present the statistics on accidents at work in Tourism in

Macedonia,basedupon theAnnual reportsonaccidentsatworkpreparedby

the Macedonian Occupational Safety and Health Association as well as an

overviewandcomparisontothestatisticaldataonaccidentsatworkintourism

inEurope.

Keywords: Statistics,AccidentsatworkinTourism,

Safetyandhealthatwork


58/158

Methodologyformeasuringtheoccupationalhealthandsafetyrisksintourismcompanies

Author: Mrs.BiljanaGjorgjeska

[email protected] tel:++389(0)75499912

University "Goce Delcev", Faculty of Medical Sciences, tip,

Republicof.Macedonia

The

methodology

for

measuring

the

occupational

health

and

safety

risks

in

tourismcompaniesbynumericalriskcoefficientisbasedontheachievementsof

severalUS and international research and innovationdevelopment programs,

suchas:SSP,ISSP,F/A18andAFMC.Theoccupationalhealthandsafety

risksareregardedasafunctionofthreevariablefactors:L(m) thelikelihoodof

occurrence of a negative, risk event; C(m) the consequences from the

realizationofthisverysameriskeventandI(m) theimmediacyofoccurrenceof

theriskeventinrespectoftime.Thevaluesofeachofthesethreevariablescan

bemeasuredbythescorecardestimationtablesandcanbepresentedaspera

zeroreferent scaleof 1 to 10orof 1 to 100. Thus can be achieved the final

estimation of the value of a certain occupational health and safety risk. The

advantages and the opportunities for improving of this methodology on an

enterpriselevelarediscusedaswell.Itispointedoutthatthemainadvantageis

that this methodology can by used even by small, inexperienced tourism

companiesforevaluationofhealthandsafetyriskmeasurement.

Email

Keywords: methodology,measuring,occupational,health,safetyrisc


59/158

Preventingaccidentsatworkintourism

Authors: Mrs.NatasaPilatovaPelovik

[email protected]. Tel.++389(0)75432031


Mr.MilanPetkovski


Macedonian

Occupational

Safety

and

Health

Association

Mrs.SnezanaJankovaPetkovska



Note: ThepresentingauthorwillbeMrs.NatasaPilatovaPelovik

(Sectorhotels,restaurantsandcatering)

Throughout Europe, workers are protected by the Framework Directive

89/391/EUandthenational legislation.Althoughtheemployersareobliged to

implementsafetymeasurementfortheiremployees,accidentsatworkhappen

constantlyandtheeconomicburdenis4%ofglobalGDPeachyear.

Mostaccidentscanbepreventedbygoodmanagementsystemcombinedwith

effective employees training. Employers can preventmostworkplace injuries

and illnesses ifthey identifyandtheneliminate,orminimise,therisksthatare

presentat theworkplace.Accidentprevention isan integralpartof runningasuccessful enterprise, because only safe and healthy employees can be

productivethusinfluencingpositivelyontheimageofthecompany,whichleads

toincreasedprofitaswell.

This paper will give an overview of the most risk factors for theemployeesintheSectorshotels,restaurantsandcateringandwhatcan

bedonebytheemployerstopreventaccidentsatwork.

Keywords: OSH,prevention,accidentsatwork,safetyandhealthatwork


60/158

Occupationalsafetyandhealthintourism

Author: Mrs.JulijanaManevska

[email protected]

Oneofinvisiblefactorsforsuccessofcompletetouristofferofanyorganization

or institution, iscertainlyconnectedto thepresenceofhealthandsafety,and

not

only

related

to

visitors,

but

also

to

the

personnel

included

in

realization

of

services.Weshouldunderstand,thattheyreoneofcrucialfactorofattracting

new,andheldofexistingvisitors,basedongoodrecommendation.

That,amongother,understandsexistenceofadequateinfrastructure,aswellas

processofestablishingand/oracceptanceofregulationsandstandardsrelated

tohealthandsafety.

Presenceofhugenumberof visitors at relatively small location,accompanied

with variety of activities at same time, are definitely factors which require

serious approach to health and safety, accompanied by necessarily needed

flexibilityfordynamicmanagementofpotentialthreats.

It is obvious that success of tourist capacitiesmostly will depend of willing,

ability and skills ofmanagement team, towork continuously on the issue of

health and security from one side, and to find, from budget point of view,

efficientmodalitieshowtokeptthemonhighestlevel.

Keywords: health,safety,tourism,management,threats,standards


61/158

Stressassafetyriskintourismsector

Authors: Mrs.GordanaStankovska,PhDAssistantProfessor

FacultyofPhylosophy,InstituteofPsychology

UniversityStatesofTetovoTetovo

Tourismisoneofthelargestandfastestgrowingglobalindustries,creatingsignificant

employment

and

economic

development,

particularly

in

many

developing

countries

Stressatthe tourismsector iscomplexphenomen .It isnegative impact ranges from

psychological, rather subjective, harm or injury to physical injury, breakdown or

disease.Stressisdifficultto delimitif harmful stress is to be distinguished from its

useful dimensions.

Stressat work ismore present in servise sectors than in other economic sectors,

because they originate to a large extent from the interface between workers

and customers.Like other service sectors,the hotel,catering an tourism sector is

characterized by an interface with the public customer.Account is to be taken of

the fact that hotels and catering enterprises provide employment to large

numbers of workers some of whom have little training and come from

vulnerable groups of the population such as young people,women with family

responsibilities,membersof ethnic minorities.These workers are on particular

need of support to prevent and cope with situations and stress.

Inthispaperwell try to discuss the role of stress in tourism sector and the

strategiesof itsmanagement.

Keywords: tourismsector,strees,public/customer,psychologicalsymptoms,

management


62/158

KeepinganEyeonFuture:PromotingdentaltourisminMacedonia

Authors: DrRadmilaDimovska,DDS,MSc

DrJordanStojanoski,DDS

Note: ThepresentingauthorwillbeDrRadmilaDimovska,DDS,MSc

Dentaltourismisasubsetofmedicaltourismandisgrowinginpopularityasan

alternative for patient care. Developing countries asMacedonia, are mostly

benefitedwiththiskindoftourism.Foreignersflocktocountriesnotjusttohave

dental treatment,butalso tohaveavacation.Wecanstrengthenour tourism

andourdentalindustrytoattractmoreforeignerswhichwillbeconvertedinto

an income revenuesource for the state income.Dental tourism inMacedonia

combinesthetwokeyreasonspeopletraveloverseastocarefortheirteeth:low

cost,andhighquality.Weareagreatplaceforadentalholiday:theresplenty

todo,andevenpeoplewatchingisfunbecauseofthegreatdiversityyoullfind

there. As a conclusionwe can say that: Dental tourism is an emerging new

methodformarketingand promoteourdentistryaswellasourtourism.

Keywords: dentaltourism,dentistry,dentalcare


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EconomicaspectsofOccupationalSafetyandHealthintourism

Author: Ms.AleksandraAtanasovska



Mrs.Natasa

Pilatova

Pelovik

[email protected]. Tel.++389(0)75432031


Mr.NikolaGeorgiev



Note: ThepresentingauthorwillbeMs.AleksandraAtanasovska

WhileimplementingOccupationalSafetyandHealth(OSH)measurementsinthe

companies, one should always consider the necessary recourses. Therefore

manyemployers lookattheOSHasaconsiderableexpensewithoutanyvisible

costbenefitjustification.Hence,allof thepositiveeffectsof the implemented

OSHmeasuresarebeingneglected,hereincludingtheeconomicbenefitstothe

employer.

This paper will give an overview of the economic benefits from theimplementationoftheadequateOSHmeasuresintourism.

Keywords: OSH,benefits,resources,economiceffects


64/158

ENTREPRENEURSHIP

ANDHUMAINRESOURCE

MANAGEMENT

INTHETOURISMINDUSTRY

ANDHOSPITALITY


65/158

PossibleAspectsofEntrepreneurshipinSpaceTourismofthe

Future

Authors: Asst.Prof.GoranKutnjak,PhD,FacultyofEconomicsRijeka

MatijaRadovi,PhDcandidate,FacultyofEconomicsRijeka

LukaSamarija,PhDcandidate,FacultyofEconomicsRijeka

Abstract:

In the recent period, the interest for space tourism has unstoppably been

increasing. This is a reflectionof a different,moremodernperception of the

tourist demand for a tourist experience that involves additional adventurous

moments. Above all, themarket (entrepreneurial) initiative,whichwas untilyesterday exclusively directed by and under the control of state agencies of

individualhighlydevelopedcountriesthuslimitingitsdevelopment,isalsobeing

aggregated. The development of modern technologies, IT, as well as new

materials enabled specialized small andmedium size enterprises toenter the

areaofhigh technologies for thepurposeof realizingcommercialactivities. In

todays global business practice, there are already several welldefined

companiesthathave,duetotheirinitiative,offerandservices,earnedthestatus

of space entrepreneurs. The interestof entrepreneurs for this typeof tourist

offer isevermorepresent since itpredeterminesanddirects the increasingly

present (potential) space demand. In the paper the authors have tried to

futuristicallyaspectthepossibilitiesandperspectivesofspacetourismasoneof

theformsofcommercialactivitiesinspaceandrelatedtospace.

Keywords: space,spacetourism,spaceentrepreneur,spacetourist


66/158

MANAGEMENTBYOBJECTIVES(MBO)MANAGEMENTPHILOSOPHY

FORPROSPEROUSTOURISTORGANIZATIONS

Author: TodorKralev,PhDFullTimeProfessor,UniversityofTourismandManagementinSkopje

Abstract:

In the last fifty years since the termManagement by Objectives (MBO)was

introduced,numerousmethods,modelsandtheoriessurfaced.

The first segment of the paper addresses issues regarding the organizational

objectives,more specifically the importanceof theobjectives asabasisupon

which the organization is established, the possible approaches of leading a

tourist organization, and how the organization should bemanaged by these

approaches.

Theprincipalcharacteristicof themanagement is todirectthe leadingtoward

achieving the predetermined objectives. The second segment of the paper

discusses theMBO process, its advantages and disadvantages. The practical

implementationoftheMBOisalsoelaborated.

Keywords: touristorganization,objectives,management


67/158

REQUIREDSKILLSANDLEADERSHIPCHARACTERISTICSOFAMODERN

ANAGERINTOURISMANDHOSPITALITY

Author: Prof.KonstaninPetkovski,PhDSt.ClementofOhrid,UniversityofBitolaUniversityofTourismandManagementinSkopje

Abstract:

This researchwas conductedon 209 respondents in the fieldof tourism and

hospitality.Theaimoftheresearchwastodeterminethenecessary leadership

characteristicsandskillsofamoderntouristandhospitalitymanager,as leader

oftheorganizationorteam in it.Forthepurposesofthesurveyquestionnaire

wasused to ascertain the views andopinionsof the respondents in termsof

categories:psychologicalcharacteristics,personality,socialcharacteristics,skills

for establishing good interpersonal relations, intelligence and ability and

characteristicsrelatedtoworkrelations.Asaresultofthesurveythefollowing

important characteristics and skills were determined: energy, mobility, self

confidence,originalityandcreativity,communicationskillsandabilitytosetand

trackgoals.

Keywords: Leadership,managerintourismandhospitality,research,communication,characteristicsandskills


68/158

THECHALENGESOFAFAMILYBUSINESS

Author: AleksandraStoilkovska,PhD,FullProfessorUniversityofTourismandManagement Skopje

Abstract:

Smallbusinessesgivea lotofpossibilities forrealizationofyourowncreativity

and inventivity.Employmentofnewfamilymemberscreatesworkatmosphere

thatcannotbe felt inothercompanies.Organizationalcultureresults fromthe

employeecohesionandfromtheirdevotiontotheorganizationandtothework,

and therefore cannot be achieved in other organizations andwith any other

motivationaltechniques.Theseexcellentworkingconditionsareagreatbasefor

fulfillingtheorganizationalaims,aswellasforunitedandsatisfiedfamily.

The work in the family organizations is specific from two aspects: from the

advantages that it offers and from the problems that arise from this kind of

business.

Knowing the conditions in the family business, i.e. knowing the factors that

influence the effectiveness and efficiency of family business enables more

efficientwork.

Familybusinessdevelopmentwithchangeofgenerationorwiththeincreasein

the number of familymembers brings newmoments. In addition, one good

storycanbetransformedinanunpleasantconflictandcangettodisunioninthe

familyaswellinthebusiness.

Knowingthepossibilitiesandthreatsinconnectiontothefactorsthatinfluence

the family business enables preventive actions in order to avoid undesirable

situations.

Keywords: familybusiness,organizationalculture,familyconflicts,possibilities,threats,tradition


69/158

STRATEGICMANAGEMENTWITHINTHETURISMANDTHEWORLD

GLOBALIZATION

Author: ZaninaKirovska,PhD,AssociateProfessorUniversityofTourismandManagementSkopje

Abstract:

Within the world of tourism development, it is indisputable for strategic

planning of tourism, especially for defining and existence of a developmentstrategy for tourism. The implementation of the development strategy for

tourismisdeterminedbythefunctioningofstrategicmanagementintourism.

Strategic management is a proactive process of achieving longterm

compatibilityof the corresponding field inplanned tourismenvironment.This

management is a profitableway for implementation of priority development

goals in tourism, set by the national economy,which is affected by tourism

development. Strategicmanagement basically has all the necessary features

that promise efficiency and effectiveness in achieving development goals in

tourism.

With increasing competition and globalization trends, dynamics and

developmentoftourismisincreasinglyintensified,andstrategicmanagementto

ensure efficient and effective business operations (resource management,

management information systems,maintaining and developing relationswith

tourists,expandinganddevelopmentofthetourismbusiness,managingtonew

and innovative tourism projects). Therefore the importance of strategic and

operationalmanagementwithout successfulpartsofoperations, threaten the

developmentofthetourismcomponent.

Keywords: Strategicplanningoftourism,longtermcompatibility,efficiencyanddevelopmenteffectivenessintourism,stableenvironment,innovationintourism.


70/158

CONTEMPORARYTENDENCIESINTHETOURISMOPERATION

Author: MilenkovskaVioleta,PhDUniversityofTourismandManagementinSkopje

Abstract

Ifthetourismorganizationsinourcountrywanttosurviveinthenewlycreated

economic conditions they should introduce the changes in the method of

operation.Thechangesrefertothemethodofcreatingthetourismproduct,the

segmentationof themarketand thechoiceoftargetmarketsandthemethod

thatthemanagementofthetourismorganizationswillusetoorganizethestay

of the tourists in thehospitality facilities and the tourismdestinationswider.

Thismeansthattheperspectivedevelopmentofthetourisminourcountrywill

dependonthemanagerialteamofthetourismorganizations.

From themethodological aspect the significance and the role of themodern

manager in the development of tourism organizations is emphasized in this

paper. In theprocessof realizing the roleof themodernmanager in tourism,experiencesfromforeignresearchorganizationsandpersonalresearchareused.

Thiswayithascometotheperceptionsabouttheactivitiesofthemanagersin

our tourism organizations and the way the modern manager should be in

tourism.

Keywords: tourism,manager,planning,organizing,motivating,leadership,communicating


71/158

STRATEGICMANAGEMENTOFHUMANRESOURCESORGANIZATION

Author: MarijaJankulovska,Ph.D.,AssociateProfessorUniversityofTourismandManagementSkopje

Abstract

Nowadays the world is facing with rapid technological development so the

importance of human resources is the key factor when speaking aboutdevelopmentandprogressofanyorganization.Theworld isdynamicand the

workrequirementsaredrastically increased.Thetopmanagementalone isnot

anymore sufficient for fulfillment of the organization needs. Therefore for

implementation anddevelopmentof the organization strategy educated,well

trainedpeoplewhoarehighlymotivatedaresought.

Humanresourcesmanagementasaprocessofapplyingthefunctionsofhuman

resources must have strategic approach in order to achieve the goals. The

concept

of

the

above

mentioned

is

based

on

the

part

of

the

human

resources

managementstrongly linkedwiththestrategicnatureofhumanresourcesand

theneedtointegratehumanresourcesstrategywithbusinessstrategyassuch.

Keywords: strategicapproach,managementofhumanresources,organization,goaloftheorganization.


72/158

Hospitalitymanagementandstrategicanalysisincreating

businessesinhospitalityindustry

Author: LiliBoshevskaMScOU"Sv.KiriliMetodij"Bitola

Abstrakt

Hospitalitymanagementasafieldofworkandafieldofstudyoffersabilityfor

economicgrowthofeverycountryorregion.Aquestionmayarise isitpossible

todevelopthehospitalityindustryasonethatisprimarilyfocusedoncustomer

satisfaction in countries which are not economically well developed. The

management of hotels and resorts, cruise lines, travel agencies, airlines and

other various formsof travel, specialeventplanning, and restaurants is abig

challenge and needs serious approach anddeveloping a strategy relevant for

everyregionorcityanditsrespectivecapabilities.

Inthispaperthecasemethod,asamethodusedinstrategicmanagement,will

beappliedasageneralapproachofstrategicanalysis increatingstrategymap

forbusinessesinhospitalityindustry.

Keywords: hospitalityindustry,caseanalysis,strategy


73/158

HUMANRESOURCEMANAGEMENTINTOURISM

ANDHOSPITALITYINDUSTRY

Author: RozitaTalevskaHristovska,MSc.DirectorFoundationBusinessStartUpCentre Bitola

Abstract

Humanresourcesmanagementisresponsibleforthesuccessfulmanagementof

themostvaluableanduniqueresourceforeveryorganizationtheemployees.

Attractingandretaininghumanresourcewithadequateskillsandabilitiesisthe

keytaskofeveryorganizationalmanagement.

Theproblemthatarises isthatorganizationsandmanagers intheTourismand

Hospitality Industry face real challenges in recruiting, developing and

maintaining a committed, competent, well managed and well motivated

workforce which is focused on offering a highquality product to theincreasinglydemandingcustomer.

Thus the focus should be in identifiying the factors that influence human

resources in Tourism and Hospitality Industry and the necessity of creation

importantpolicyresponsesandHRMmodelswhichmayoffercauseforgreater

optimisminthewaypeoplearemanaged.

Keywords: management,resources,tourism,hospitality,industry..


74/158

ETHICSANDCORPORATESOCIALRESPONSIBILITY:

TAKINGRESPONSIBILITIESASPARTOFTHEHUMANRESOURCE

MANAGEMENT

Author: GordanaLazaroska,MSc,TeachingAssistantUniversityofTourismandManagementSkopje

Abstract:

Businesses cannot be isolated because employees depend on the business.

Customers,suppliersand localcommunityarealsounder the influenceof the

organizations, inclusively the tourist ones. The services that the tourist

organizationsofferare theways theyareconductedhave their impacton the

vicinity.Theseaspectsarepartofthesocialresponsibilityofanorganizationi.e.

thecorporatesocialresponsibility.

Corporate social responsibilitymeans taking responsibility forall theactivities

andfollowingtheprinciplesthatcanbemodifiedandappliedregardlessofthesizeofthebusiness.Everyorganizationhasitsowncharacteristics.Leadersform

thecharacteristicsbyshapingtheorganizationalgoali.e.organizationalmission

andbasicorganizational values that are transferred to theemployees andby

whichtheirbehaviorinfluenced.Accordingtothis,theorganizationalreputation

andestablishmentonthemarketisassigned.Thetouristorganizationinfluence

onthesocietyarisesfromtheorganizationalbehavior.Definitely,individualsand

groups have influence too. The leader awareness has its own impact on the

organizationalawareness.Therefore,themanagementoftheorganizationmust

be

certain

that

the

goal,

mission

and

basic

organizational

values

that

have

alreadybeenapprovedinthetouristorganization,willbeacceptedbyallthose

thatwillinfluenceorwillhaveanybenefitfromit.

Nowadays it is acknowledged that tourist organizations should not only be

concernedabouttheirincomeunderconditionswhentheorganizationperforms

activitiesthatarenotsuitabletothedemandsandneedsoftheclientsorthelife

inthesociety.Touristagenciessocialresponsibilitycanbedefinedassuccessin

the business activities that is gained not only by adhering the laws and

regulations, but by approach that accomplishes balance between economic,

ecologicalandsocialgoals,onawaythat isuseful forthecitizens,community

and society. Tourist agencies in order to dealwith the social needs have to

decidehowtooutruntheminimalconditionsandresponsibilitiesthatarepart


75/158

of the law and labor agreement. That is another argument for the social

responsibilityofthetouristorganizationsasaconceptwithworldwidemeaning

connected to themaintainabledevelopment, competition initiation, economy

developmentandcreationofnewworkingpositions.

Keywords: Ethics,socialresponsibility,humanresourcemanagement,touristorganization


76/158

Flexibilityandquickrespondaspriorcompetitivnessbenefits

inmoderntourismindustry

Author: MarinaSvilarikPostgraduatestudentISPPI,Sts.CyrilandMethodius,Skopje

Abstarkt

Tourism isbusinesswhichworksdirectlywith thepeople, andeffectivnessof

organizationalteamsbecomecrucialforsurvivalandsuccess.Inordertocreate

flexibile team each leader has to prepare his peopleto answer to following

questions:

1. How to changemodelsofbehavoureand thinkingandmove it to thewayofexeptingorganizationasonesisteminstedofseparatedparts?

2. What is the role of new technologies in tourism businesstransformation?

3. Howtocreateoneradicallydecentralazedorganizationalnet?4. What factorscouldjoinandkeep togetherparts insuchorganizational

net?Informationsystemormaybecommonprincipes?

5. Noworganizationcould leave thepracticeofdelivering information toitsownknowledgebasis?

6. Doesmanagement in this new organizationwill play some significantrole?Newstyleofmanagement doweneedit?

Keywords: flexibility,tourism,business,informationsystem,management


77/158

Organizationalclimateinthetouristorganizationsandits

influenceontheeconomicdevelopment

Authors: GordanaBaboska,MA

LidijaNarasanovaSmilevska,MA

Abstract

The organizational climate is one of themost important psychosocial factors

whichdetermine the functioninganddevelopmentofeveryorganization, thus

thetouristorganization.Maincharacteristicoftheorganizationalclimate isthe

influence it has upon themotivation and productivity of the employees. The

employeescancontributeinpositiveandnegativesense.

Intheory,theorganizationalclimateinfluencesthepsychosocialprocessessuch

as communication, problem solving, decision making, conflict management,

learningandmotivation;thus it influencesdirectlyand indirectlytheefficiency

and productivity of the tourist organization, its innovativeness, employees'

satisfactionandotherattitudestowardswork.

Keywords: touristorganization,organizationalclimate,expenses,mobbing,teamwork.


78/158

HumanResourcesManagementintheTourismIndustryand

HospitalityIndustry

Author: AleksandraPetroska

Abstract

The concept of Human Resource Management is the most effective and

productiveapproachtomanagingorganizationskeyassets,itspeople.Itisalso

vitaltothecomprehensionofhumanbehaviorcomplexity.Theaimofthisstudy

istodiscusshowhumanresourcesplayamajorroleinhospitalityindustry,and

given theworking conditions also explains how important Human Resources

Management practices can be. Human resourcesManagement in this study

focusesinthefollowingareas:newlyhiredemployees,retentionofemployees,

the issueofemployeeprogressionandpromotionand intheareaofemployee

servicesandturnover.

The conclusions reached that hospitality industries have a longway to go in

implementingtherighthumanres

turizam biennale

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