Strategic priorities

Shareholders' Meeting, Wednesday 14 December 2011

1

BUILDING OUR FUTURE

ON HISTORICAL VALUES

2

3-PHASE DEVELOPMENT

0

50 000

100 000

150 000

200 000

250 000

Revenue in € 000

1987 1991/92 1998/99 2011

Entered and

secured place in L1

PHASE 1 PHASE 2 PHASE 3

Aimed for and

achieved

European-level

competitions

Economic maturity

enhancing

sporting performance

1987-1991

from

€3.8m

to

€12.5m

from

€13.3m

to

€42.5m

1992 - 1998

from

€69.4m

to

€154.6m

1999 - 2011

BUILD-UP PHASES

3

OL’s INNOVATIVE BUSINESS MODEL EXPLOITS KNOW-HOW

OL Merchandising Sourcing – M2A

Supplying companiesthat communicate

through sport

OL Voyages

Travel solutions and

seminars for companies

and individuals

OL Images

TV production, corporate films

and event communication

OL Organisation

Argenson

Paul Bocuse

Merchandising Sourcing Travel agency Restaurant Event

ManagementOL TV

and media

New Stadium

Project

Hair salon

Men's professional team Training

academy

New independent and profitable business development units that market the club's know-how externally.

From designing to marketing OL

products

Companies that chooseto work with us

BUILD-UP PHASES

4

VALUE CREATION

Development of the brand

EBITDA of €323m generated over the last 10 years (figures in € millions)

WE ARE SELF-FINANCED

BUILD-UP PHASES

5

01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11TOTAL

10 YEARS

Revenue 94 93 96 117 166 214 212 192 160 155 1,498

EBITDA 28 20 20 33 52 56 60 46 0 9 323

% Total revenue

29.7% 21.6% 20.9% 28.0% 31.2% 26.1% 28.2% 23.9% 0.0% 5.8% 21.6%

OL IS RENOWNED IN FRANCE AND THROUGHOUT EUROPE

7 Consecutive

French Championship

titles

4 Coupe de

France titles

2001 Coupe de la

Ligue winner

12 consecutive

participations in the

Champions League

15 consecutive

participations in

European cup play

since 1997

BUILD-UP PHASES

6

TOPPING THE LIGUE 1 TABLE

13 consecutive top-three finishes in French Ligue 1

and 7 consecutive French Championship titles (2002 – 2008)

French Ligue 1 ranking / season

06/07 07/08 08/09 09/10 10/11

BUILD-UP PHASES

7

THE BEST PLAYING RECORD

We have the most impressive record in French football

over the last 20 years:

Our men's, women's and youth teams have won

50 titles

22 titles 19 titles 15 titles50 titles

BUILD-UP PHASES

8

10 Liverpool FC

11 AC Milan

13 SL Benfica

14 Olympique de Marseille

18 Valencia CF

23 AS Roma

27 Tottenham Hotspurs FC

32 FC Girondins de Bordeaux

33 Manchester City FC

40 Juventus FC

46 Paris Saint-Germain FC

OL is a major club in European football,

featuring in the European Top 10*

1 FC Barcelona

2 Manchester United FC

3 Chelsea FC

4 FC Bayern Munich

5 Arsenal FC

6 Real Madrid CF

7 Inter Milan

8 FC Porto

9 Olympique Lyonnais

* UEFA ranking at 7 December 2011 – based on results in European play over the last 5 seasons

PROMINENT IN EUROPEAN FOOTBALL

BUILD-UP PHASES

9

PROMINENT IN EUROPEAN FOOTBALL

15 consecutive seasons in European cup play since 1997

OL have competed in the

Champions League 12 times in a row

OL have competed in the 1st knockout round of the Champions League 9 times in a row(a performance that only Arsenal, Chelsea and Real Madrid have equalled)

2nd round

10/1109/1008/0907/0806/0705/0601/0200/01 04/0503/0402/03

1st round 1st round

quarter-

final

quarter-

final

quarter-

final first

knockout

round

first

knockout

round

first

knockout

round

Semi-

final

first

knockout

round

BUILD-UP PHASES

11/12

first

knockout

round (to

date)

2012–2020:

NEW DEVELOPMENT PHASE

11

OUR STRONG VALUES ARE CENTRAL TO OUR BUSINESS MODEL

Men's professional team competes

at a high levelWe foresaw a great future in women's

football and seized the opportunity to

develop it.

We leverage the full potential of OL

Academy

BUSINESS MODEL

We are taking our

ethical and social

responsibility

even further

The new stadium is

necessary for OL's

economic

sustainability

12

A LEADING CLUB BUILT ON STRONG VALUES

CORE VALUES

Openness

Dialogue

Community spirit

Professionalism

Performance

SPORTS STAFF

Products of the OL training system

OUR DRIVING FORCE: OUR VALUES

13

CHAIRMAN'S ADVISER

WOMEN'S TEAM – A NEW KIND OF FOOTBALL WITH ITS OWN SET OF VALUES

A DIFFERENT KIND OF FOOTBALL

14/02/2012 14

5 consecutive Division 1 titles: 2007 - 2008 - 2009 -

2010 - 2011

WOMEN'S TEAM – AN EXCEPTIONAL PLAYING RECORD

€5.6m operating

budget

No.1 in UEFA ranking of Women's Football clubs, ahead of Arsenal,

Potsdam, Frankfurt, etc.

5 times quarter-finalists

4 times semi-finalists

Finalists in 2010

Winners in 2011

A DIFFERENT KIND OF FOOTBALL

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WOMEN'S TEAM – A NEW KIND OF FOOTBALL

SURGING IN POPULARITY

GREAT PUBLIC ENTHUSIASM

20,000 spectators attended the OL / Arsenal match in April 2011

A record 12,000 supporters attended the Guingamp / OL match

in Sept. 2011

10% more licensed women players in 2011 SHARP INCREASE IN MEDIA INTEREST*

1.8 million spectators watched the UEFA women's final

(OL)

2.4 million watched the World Cup semi-final (FFF)

SHARP GROWTH IN MARKETING AND SALES

REVENUE

2012 Olympic Games 1st

participation of French

women's teamIncreasing public interest, including from ministers and the media.

*Source: Médiamétrie 2011

A DIFFERENT KIND OF FOOTBALL

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A BREATH OF FRESH AIR IN FOOTBALL

Fun

Entertaining

Approachable

Feminine

A DIFFERENT KIND OF FOOTBALL

17

LEVERAGING THE FULL POTENTIAL OF OL ACADEMY 18

TRAINING YOUNG PLAYERS A PRIORITY IN THE CLUB’S

STRATEGY

OL - best football club in France for

training

Professional reserves : French professional

reserves team champions for the third time in a

row

A training academy focusing on

excellence

Training not only footballers, but also

individuals and citizens

Particular attention paid to attracting equal

numbers of men and women

400 licensed players - 26 teams

BUILDING THE FUTURE

€7.2m operating budget

19

SUCCESS BREEDS SUCCESS AT THE OL ACADEMY

A number of international players trained at the OL Academy.

Hatem Ben ArfaLoïc RémyKarim Benzema

16 out of 29 players in the 2011/12 professional squad were trained at OL, including:

Today's generation of players fully integrated into the professional team

Clément

Grenier

Alexandre

Lacazette

Ishak

BelfodilJérémy

Pied

Maxime

Gonalons

BUILDING THE FUTURE

20

OUR TRAINING EXPERTISE IS APPRECIATED THE WORLD ROUND

OL’s training is recognised European-wide

Innovative partnerships for developing a new,

international training model.

Ministry of Finance and Economy

asked OL to evaluate the

feasibility of training certification:

OL leads the way in

French training

BUILDING THE FUTURE

Training academy in line with French HQE

(high environmental quality) standards 21

ETHICAL AND SOCIAL RESPONSIBILITY22

ETHICS IS A CENTRAL VALUE OF THE CLUB

The club most committed in Franceto implementing a policy of social and

societal responsibility

More than €2 million invested over a 5-year period

A policy centred on its

charitable fund and OL Fondation, a corporate foundation created 4 years ago by the

club and its major partners 4 areas of focus:

Integration through sports

Education

Assistance for the sick and hospitalised

Support for amateur sports

President of OL Fondation: Bernard Lacombe

PHILANTHROPY

23

Partnership between the Léon Bérard centre

and Olympique Lyonnais:

UNICANCER logo displayed on the European shirt

€500 donated to the LBC for every goal scored in L1

Pink October: a match played ENTIRELY in pink to raise

awareness about breast cancer

EXAMPLE OF OL FONDATION'S WORK – UNICANCER

PHILANTHROPY

24

MANAGING PAYROLL, PLAYER TRANSFERS

DECREASE PAYROLL AND GENERATE RESOURCES WITH PLAYER

TRANSFERS

Need to achieve short- and medium-term profitability

Need to generate resources to participate in

financing the new stadium

PROGRESSIVE REDUCTION OF THE GROUP'S PAYROLL:

Objective: €80m vs. €100m

PLAYER TRANSFER OBJECTIVE:

Approx. €50m, of which €10.3m already achieved

CLUB FINANCES

25

"STADE DES LUMIÈRES"26

ESSENTIAL TO OUR DEVELOPMENT IN EUROPE

A new stadium is essential for OL’s long-term viability as a major

European club: 8 out of 10 major European clubs (excl. OL) own their stadium

FC BARCELONA CAMP NOU | 99,354 seats Property of the club

MANCHESTER UNITED OLD TRAFFORD | 76,212 seats Property of the club

REAL MADRID SANTIAGO BERNABEU | 80,354 seats Property of the club

INTER MILAN SAN SIRO | 80,018 seats Multiple-owners

CHELSEA STAMFORD BRIDGE | 41,841 seats Property of the club

BAYERN MUNICH ALLIANZ ARENA | 69,901 seats Property of the club

AC MILAN SAN SIRO | 80,018 seats Multiple-owners

LIVERPOOL ANFIELD ROAD | 45,522 seats Property of the club

ARSENAL EMIRATES STADIUM | 60,355 seats Property of the club

FC PORTO ESTADIO DO DRAGAO | 50,399 seats Property of the club

OLYMPIQUE LYONNAIS STADE DE GERLAND | 42,591 seats Property of the City of Lyon

27

THE NEW STADIUM

A new stadium has a significant and positive impact on attendance

rates

AN ESSENTIAL PROJECT FOR DEVELOPMENT IN EUROPE

Source McKinsey

28

THE NEW STADIUM

Number of spectators at Championship matches Stadium

attendance

Average number of spectators per season

Season prior to

inauguration

Average post-

inauguration attendance

over 4 years

The post-inauguration figure corresponds solely to the 1st season

Season prior to

inauguration

Average post-

inauguration attendance

over 4 years

29

THE NEW STADIUM

EUROPEAN COMPETITIVENESS

THROUGH THE "STADE DES LUMIÈRES"

AN INNOVATIVE STADIUM COMPLEX OPEN 365 DAYS PER YEAR

OL PROJECT SURFACE AREA: 45 HECTARES

1

1

2

3

4

5

6

2

3

3

4

5

6

7

Stadium – 58,000 seats.

OL Groupe head office (3,000 sq. m)

Technology showroom

Training grounds

Hotels (100-150 rooms each)

Office buildings (8,000 sq. m.)

Leisure & entertainment complex (40,000 sq. m.)

Pedestrian greenway

Cost of project for OL: €381m excluding VAT and financing costs(Total cost of private project: €450m)

THE NEW STADIUM

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MODERN AND FUNCTIONAL FACILITIES

International-scale facilities will secure our position at the highest European level

UEFA Euro 2016 host stadium

Private financing

An exemplary project in terms of

sustainable development

Will also host concerts and

shows

A stadium that never sleepsa UEFA Elite stadium with seating capacity of 58,000,

2 hotels, 1 health spa, 1 private sports clinic, 1 training ground, 1 leisure &

entertainment complex, office buildings

Delivery: 2ndquarter of 2014

31

THE NEW STADIUM

MODERN AND FUNCTIONAL FACILITIES

Optimal

visibility from

everywhere in the stadium

VIP areas will meet the

highest European

standards

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THE NEW STADIUM

SUSTAINABLE DEVELOPMENT

Sustainable development is one of the project's core values

RENEWABLE ENERGY

1st positive-energy sports complex

3.6 GW of energy produced, photovoltaic panels, low

energy lightbulbs, heat exchangers, etc.

CERTIFICATION

CORPORATE SOCIAL

RESPONSIBILITY

Job creation, professional integration, infrastructure for

people with reduced mobility

PROTECTING AND VALUING THE

ENVIRONMENT

rainwater will be collected and reused on the site, the

water table protected, waste limited and treated, and anti-

noise systems deployed.

THE NEW STADIUM

33

BUILT BY AN EXPERT

World leader in concessions and

construction

Unrivalled expertise in stadiums

Stade de FranceMMArena, new stadiums in Nice and Bordeaux.

26 July 2011: Olympique Lyonnais and Vinci sign a

stadium design/build agreement

THE NEW STADIUM

34

CONSTRUCTION TIMETABLE

Favourable opinions rendered from the 9 public inquiries –October and December 2011

Revised land use plan – approved by the Greater Lyon

Community Council – 12 December 2011

Contruction permit obtained - Early February 2012

Construction work begins - 1st half of 2012

STADIUM OPERATIONAL 2014/15 CONSTRUCTION

2012 2013 2014 2016

Foundation stone laid Summer 2014

Building work

completed

THE NEW STADIUM

35

2015

Euro 2016 opening match

Pool-stage matches

Quarter-final

Semi-final

THE NEW STADIUM

36

AMBITIOUS OBJECTIVES FOR LYON & ITS SURROUNDING REGION

FINANCING CALENDAR

Foncière du Montout shareholders:

OL Groupe: 51% minimum

Vinci: 49% maximum

Advisory bank: Lazard

Prospectus given to banks January 2012

Signing of:

- shareholders’ agreement

- stadium usage agreement

- design/build contract with Vinci

Stadium & grounds – total cost: €381m excl. VAT* (excluding financing costs and other

private investments for building adjacent facilities, to be determined.)

Equity and bank debt

THE NEW STADIUM

37

Objective : 30 April 2012 (latest)

Objectifve: Q1 2012

Adjacent facilities, a multi-activity complex

Leisure and entertainment facilities

A MODERN AND UNIQUE HUB OF ACTIVITY

MORE THAN JUST A STADIUM…

Hotels & seminars:

-Permanent offices

-Reception and meeting rooms

-Amphitheatres

-Restaurant and concierge services

Sports clinic Leisure centre & entertainment complex Health spa 38

THE SHOW NEVER STOPS

SportsMusic

Exhibitions

Museum Seminars

Leisure

MORE THAN JUST A STADIUM…

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A WORLD OF MARKETING AND INCENTIVES

B-TO-B CONCEPTA world of marketing and incentives

Companies obtain rooms in the stadium to use 365

days a year as permanent showrooms with incentive

schemes for all related stadium facilities (leisure

centre, hotels, etc.).

B-TO-C CONCEPT Priority rights

A "socios" fan club will be created. It will market

numerous incentives to members, including a fan

wall and named seats, and will offer members

priority rights on all stadium events.

Further diversification and recurrent non-football revenues

MORE THAN JUST A STADIUM…

40

"THERE ARE NO PRECURSORS,

ONLY LATECOMERS"

Jean Cocteau

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