strategic engagement and the courtauld commitment mark barthel special adviser, wrap
TRANSCRIPT
Strategic engagement and the Courtauld Commitment
Mark Barthel Special Adviser, WRAP
Presentation outline
•Strategic engagement•How can retailers and brand-
owners help?
Strategic engagement
The Courtauld Commitment
Courtauld Commitment: Phase 1 - Retailers
The signatories commit to supporting WRAP in the achievement of its objectives, as follows:
•To design out packaging waste growth by 2008
•To deliver absolute reductions in packaging waste by 2010
•To identify ways to tackle the problem of food waste
Signatories represent over 90% of the UK grocery market
Courtauld Commitment: Phase 2 BrandsExpansion of Courtauld Commitment to include top UK selling brands and suppliers;
Influence the brand sector
Influence own brand
Influence consumers
Partnership working with retailers / WRAP
Focus on suppliers to household grocery sector
New brand signatories now in double figures…and more to come!
Retailers: Supermarket ‘Green Wars’ Strategic targets on:
– Reduction in waste and packaging
– Specifying recycled content / biodegradable packaging
– Recyclability / access to recycling facilities
– Sustainable materials
– Carbon foot-printing
How can retailers and brand-owners help?
How can retailers and their suppliers help? Raise awareness and provide information
– On-pack, POS, till receipt, leaflets \ cards, magazines, on-line– Promote and support planned buying & meals– Cooking (amounts) and storage instructions (e.g. use of freezer)– Clear labelling (dates; storage)– Recipe \ “leftover” suggestions
Provide and promote solutions– Meal ingredients & combinations– Appropriate portion sizes– Maximised shelf-life– “Functional” packaging (e.g. re-sealable, re-closable)– Cooking & storage “tools” (e.g. portion guides for rice, pasta; “active”
tuppaware) Provide incentives \ remove disincentives
– “Intelligent” offers– Benefits of longer shelf-life options (e.g. frozen v’s fresh vegetables)– Pricing v’s portion size and single v’s multi-packs
Supporting communications
Customer resources
• On-line list building and meal creation
• Meal / menu driven on-line shopping
• Meal suggestions / alternative menus delivered with on-line shop
• In-store shopping lists and navigation
• Meal creation and ingredient selection
The iFood terminal at Nordiska Kompaniet’s food hall lets customers hook up their iPod and download audio recipes. 70% of UK teenagers and 41% of adults own an MP3 player!The process is described in five simple steps: 1) Plug in 2) Download 3) Purchase 4) Listen and 5) Cook. After choosing from a wide range of recipes and downloading audio instructions to their iPod or other mp3 player, shoppers can purchase all necessary items from a colour-coded deli area.
Improving on-pack information
Clear storageinformation
Communicating food condition
• Developed by Cryolog (www.cryolog.com) a French company with strong scientific and industrial partners (e.g. Institut Pasteur)
• Two versions - (eO)® for consumers and TRACEO® for retailers• Colour change represents a pH change due to microbial
growth of food grade micro-organisms within the label gel itself
Helping customers in store
Portioning and pack flexibility
Pack functionality
OxygenScavengers
Anti-microbial
films
Improved pack seal and shelf life
‘Integrity Seal’ jaws fitted to bagging line
- 10% less material,
- less energy
- guaranteed hermetic seal
- improved shelf-life
- faster line speeds
- easier openability
- low capital expenditure
= good ROI
Use of optimised MAP
Helping customers at home
Helping consumers to store food at the correct temperature
Thank you
Mark BarthelSpecial Adviser, WRAPE: [email protected]: 07950 664501W: www.wrap.org.uk/retail