storytelling tools for community change
DESCRIPTION
TRANSCRIPT
![Page 1: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/1.jpg)
Storytelling For Community Change: Tools You can Use
![Page 2: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/2.jpg)
![Page 3: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/3.jpg)
Storytelling — the single most powerful communications tool organizations possess
Andy Goodman
![Page 4: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/4.jpg)
![Page 5: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/5.jpg)
flickr: steature
Who we have and are working with
![Page 6: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/6.jpg)
Intentionally and Strategically
•Find Stories•Craft Stories•Use Stories
![Page 7: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/7.jpg)
![Page 8: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/8.jpg)
![Page 9: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/9.jpg)
![Page 10: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/10.jpg)
![Page 11: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/11.jpg)
![Page 12: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/12.jpg)
Ways to use story
• Sustainability/fundraising• Recruit/ motivate volunteers• Engage community members• Media interviews• Testimony/education visits with elected
officials• Engage new partners• Show success/lessons learned to funders
![Page 13: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/13.jpg)
But , not all stories are powerful.
![Page 14: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/14.jpg)
Passion
![Page 15: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/15.jpg)
Powerful Stories1. Passion
2. Character
3. Conflict
4. Transformation
![Page 16: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/16.jpg)
Sea Monkey Story
flickr:bycp
![Page 17: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/17.jpg)
Mother Theresa
“If I look at the mass, I will never act. If I look at the one, I will.”
![Page 18: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/18.jpg)
Powerful Stories1. Passion
2. Character
3. Conflict
4. Transformation
![Page 19: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/19.jpg)
Audience should ask
What happens next?
How will this end?
![Page 20: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/20.jpg)
Vulnerable is good
Wikipedia
![Page 21: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/21.jpg)
Create tension
Barrier
![Page 22: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/22.jpg)
Powerful Stories1. Passion
2. Character
3. Conflict
4. Transformation
![Page 23: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/23.jpg)
Flickr: farleyj
![Page 24: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/24.jpg)
Powerful Stories1. Passion
2. Character
3. Conflict
4. Transformation
![Page 25: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/25.jpg)
Stories for a Purpose
![Page 26: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/26.jpg)
Endings
Pivot
Action
![Page 27: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/27.jpg)
Portrait
Flickr: cliff1066
![Page 28: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/28.jpg)
Wide Angle
Flickr: Zol87
![Page 29: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/29.jpg)
Portrait Wide Angle
Flickr: cliff 1066 Flickr: Zol87
Pivot
![Page 30: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/30.jpg)
EndingsPivot
Action
![Page 31: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/31.jpg)
Lori Silverman
“Think about what you want people to do.”
![Page 32: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/32.jpg)
Nate’s Question
![Page 33: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/33.jpg)
Tell Powerful Stories for a Purpose
1. Passion
2. Character
3. Conflict
4. Transformation
5. Pivot
6. Action
![Page 34: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/34.jpg)
Your Turn
![Page 35: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/35.jpg)
Hannah’s Story
![Page 36: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/36.jpg)
Story Use Planning
![Page 37: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/37.jpg)
Finding the story
Emotion StrategyStory
![Page 38: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/38.jpg)
Sally Clark, Seattle City Council
“Without understanding people’s passions & their motivations and their personal story, it’s so sterile and it is…just us looking at pieces of paper & 3-ring binders, and that’s not who we are, we are a community.”
![Page 39: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/39.jpg)
Ways to use story
• Sustainability/fundraising• Recruit/ motivate volunteers• Engage community members• Media interviews• Testimony/education visits with elected
officials• Engage new partners• Show success/lessons learned to funders
![Page 40: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/40.jpg)
Natasha Freidus, Community Narrations
A lot of folks don't think about story as a resource. But in low-income communities, story is one of the primary resources that people actually have.
![Page 41: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/41.jpg)
Stories take many forms• Oral• Video (Storybooth)• Video (Produced community
story)• Photoquote• Written• Artistic
![Page 42: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/42.jpg)
Story Use Plan
Goal Audience Story Storyteller Action
![Page 43: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/43.jpg)
Goal
![Page 44: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/44.jpg)
Audience
![Page 45: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/45.jpg)
Story
![Page 46: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/46.jpg)
Messenger
![Page 47: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/47.jpg)
Action
![Page 48: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/48.jpg)
Goal Audience Story Storyteller Action
![Page 49: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/49.jpg)
Goal Audience Story Storyteller Action
Let’s Practice• You’ve got an inspiring tobacco quit
story. • A popular program is facing a severe
budget cut.• New policy is up for a 1st reading at a
council meeting. The 5-member council is split 2-2 with 1 undecided.
![Page 50: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/50.jpg)
How do you find stories?
![Page 51: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/51.jpg)
“Story Spotter”
![Page 52: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/52.jpg)
![Page 53: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/53.jpg)
![Page 54: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/54.jpg)
Want to learn more?
![Page 55: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/55.jpg)
Pair Share
What have you learned about telling and listening to stories?
What are your most useful take aways from this session?
Flickr: born1945
![Page 56: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/56.jpg)
Questions? Comments?
![Page 57: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/57.jpg)
![Page 58: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/58.jpg)
“Because there are stories only you can tell”
![Page 59: Storytelling tools for community change](https://reader037.vdocuments.site/reader037/viewer/2022103013/5451e803af7959ed518b4584/html5/thumbnails/59.jpg)