storytelling will change your life

“Start with why?”

– Simon Sinek

Storytelling Will Change Your Life | Beaux Flamiano | Bulacan State University, 23 August 2014

Why does a more expensive Mac out perform the whole PC category in sales?

5%Mac Sales

4%PC Sales


Why is the domineering, short-tempered, petulant, rude, spiteful, and controlling

Steve Jobs well loved?


Why do we still drink Coke when it’s been linked to obesity, kidney damage, and certain cancers?


Why is Pixar the only animation studio without a flop?


Storytelling Will Change Your Life


People forget facts, but they never forget a great story.

—Jennifer Aaker Professor of Marketing at

Stanford Graduate School of Business


• Stories are about people.

• Stories stir up emotions.

• Stories don’t tell: they show.

• Stories have a clear meaning.


http://youtu.be/Rzu6zeLSWq8Apple (unreleased) Think Different ad - Narrated by Steve Jobs (1997)


http://youtu.be/Rzu6zeLSWq8


Stories are about people.



http://youtu.be/pBjEDdBEGZcDon't rely on fate. Discover the all new AXE. Upgraded.


http://youtu.be/pBjEDdBEGZc


http://youtu.be/d-JAqEJ7XScP&G - Thank You Mama - Best Job 2012 HD 2M


http://youtu.be/d-JAqEJ7XSc

http://youtu.be/9GMQhOm-DqoApple Confidential - Steve Jobs on "Think Different" - Internal Meeting Sept. 23, 1997


http://youtu.be/9GMQhOm-Dqo



Stories stir up emotions.



http://youtu.be/yKn6Atc1vUkApple iPad Air TV AD Pencil


http://youtu.be/yKn6Atc1vUk


http://youtu.be/jiyIcz7wUH0?list=UUE_M8A5yxnLfW0KghEeajjwApple - iPad Air - TV Ad - Your Verse


http://youtu.be/jiyIcz7wUH0?list=UUE_M8A5yxnLfW0KghEeajjw


http://youtu.be/ODmfmUWqlSAApple - iPhone 5s - TV Ad - Powerful

http://youtu.be/ODmfmUWqlSA


http://youtu.be/AuObzDf8m_ETomorrow Starts Now. Nike Magista


http://youtu.be/AuObzDf8m_E

Why do we still drink Coke when it’s been linked to obesity, kidney damage, and

certain cancers?


http://youtu.be/DKy4utFUN-kCoca Cola - Security Cameras


http://youtu.be/DKy4utFUN-k

Why do we still drink Coke when it’s been linked to obesity, kidney damage, and

certain cancers?

Stories don’t tell: they show.


Stories don’t tell: they show.

http://youtu.be/oiu9PcEyQ5YCoca-Cola Happiness Truck Philippines


http://youtu.be/oiu9PcEyQ5Y

“When I was in India…” —Mon Jimenez

Current Secretary of Tourism of the Philippines


http://youtu.be/X25aIZ7URHMInside Pixar: We're About Telling Stories


http://youtu.be/X25aIZ7URHM


Stories have a clear meaning.


Stories have a clear meaning.

http://youtu.be/XBH1dcHoL6Y25 Years of Pixar Animation


http://youtu.be/XBH1dcHoL6Y

Storytelling is the most powerful way to put ideas into the world today.

—Robert McKee


http://youtu.be/mpOjnXcy8NEWe're All Storytellers


http://youtu.be/mpOjnXcy8NE

We are All Storytellers

Let us tell stories…


[email protected]


mailto:[email protected]