How to Apply Data to

Impact ChangeSarah Mattocks, RN, MSN, CRNP

• Understand the audience to whom goals and objectives are being presented

• Increase knowledge of using data to drive marketing, performance improvement and financial goals

• Demonstrate utilization of data to tell a story

Learning Objectives

• I, Sarah Mattocks, have no conflict of interest relative to this educational activity to disclose.

Disclosure Statement

• To successfully complete this course, participants must attend the entire event and complete/submit the evaluation at the end of the session.

• Society of Trauma Nurses is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

Successful Completion

Data in Healthcare Today

• Big data - a broad term for data sets so large or complex that traditional dataprocessing applications are inadequate

Putting Data to Work

• Data and analytics have the ability to:

• Helping us to become smarter

• Improve patient care

• Become more productive

• Become better at making predictions

• Tapping this potential for any organization begins with shaping a plan

Shaping the Plan

Your Role

From Data to Story

• Define the audience

• Create hypothesis

• Sketch

• Get data

• Explore data

• Tell the story

• https://www.youtube.com/watch?v=AL-PAzrpqUQ&feature=player_embedded

• Think of a current situation in your work that you would like to change

• Ask yourself

• What is the story?

• Why am I doing this?

My Story

In 2011, 53 exploratory laparotomy procedures done for trauma

• The hypotensive subset median time from ED arrival to incision was 99 minutes

• The normotensive subset median time from ED arrival to incision was 66 minutes

Defining Your Audience

• Benefits of defining your audience

• Identifying what motivates your listeners to act

• Tailoring your content to give them specifically what they want, need and expect

• Projecting an appropriate presentation style and personality

• Increasing your comfort level as a speaker

• Obtaining your objective for making the presentation

“By defining your audience members and tailoring your message to specifically address their reasons, wants and needs, you are able to deliver a presentation that engages, informs and persuades. Show them that you know them and they will gladly give you their time and attention – and most likely their business.”

Excerpt from The Importance of Defining Your Audience

By Darlene Price and John Messerschmitt

Create Hypothesis

• Explain what you expect to happen

• Be clear and understandable

• Be testable

• Be measurable

• Contain independent and dependent variables

Hypothesis

What do you want from your data?• To be successful, a project hypothesis should

always include:

• Context

• What are you trying to achieve?

• Who is invested in the project's results?

• Are there any larger goals or deadlines that can help prioritize the project?

• Need

• Vision

• Outcome

Getting the Data – The Need

• What specific needs could be addressed by intelligently using data?

• What can this project accomplish that was impossible before?

Sketch - Build a Framework

• Sketch: Define your motivation/ inspiration

• Prepare: Do your data homework

• Visualize: Bring data to life

Outcome

• How and by whom will the result be used and integrated into the company?

• How will the success of the project be measured?

Explore the Data - Vision

• What will meeting the need with data look like?

• Is it possible to mock up the final result?

• What is the logic behind the solution?

Telling the Story with Data

• We are not naturally gifted at storytelling with data

• Poorly prepared

• Rely on tools

Quick Tips for Data Presentation

• Understand the context

• Choose an appropriate visual display

• Eliminate clutter

• Focus your attention where you want it

• Think like a designer

• Tell your story

Understanding the context

• Exploratory vs. Explanatory analysis

• Choose appropriate and effective visuals

• Simple text

• Scatterplots

• Line graph

• Slope graphs

• Bar graphs

Clutter…

Clearing the Clutter

• Cognitive Load

• Human brain has finite amount of mental processing power

• Be smart about using audience’s brain power

• Perceived cognitive load

• How hard are they going to have to work to understand information you are presenting

Less is more

~Mies van der Rohe

Eliminate Distractions

• Not all data are equally important

• When detail isn’t needed, summarize

• Ask yourself: would eliminating this change anything?

• Push necessary, but non-message-impacting items to the background

Telling the Story

• By highlighting the important stuff and eliminating distractions you markedly improved visual presentation…

Summary

• Define the audience

• Create hypothesis

• Sketch

• Get data

• Explore data

• Tell the story

ReferencesKayyali, B., Knott, D., and Van Kuiken, S. (2013). The ‘big data’ revolution in US healthcare. Retrieved from http://healthcare.mckinsey.com/big-data-revolution-us-healthcare

Nussbaumer Knaflic, Cole. [2015]. Storytelling with Data: A Data Visualization Guide for Business Professionals. Hobocken, New Jersey: JOHN WILEY & SONS, INC.

Price, D., and Messerschmitt, J. (2004). The Importance of Defining Your Audience. Retrieved from http://www.effectivemeetings.com/presenting/preparation/darlenejohn.asp

Waisberg, D. (2014). From Data to Insights: The Blueprint for Your Business. Retrieved from https://www.thinkwithgoogle.com/articles/data-to-insights-blueprint-for-your- business.html

Waisberg, D. (2014). Tell a Meaningful Story With Data. Retrieved from https://www.thinkwithgoogle.com/articles/tell-meaningful-stories-with-data.html

Clip art and graphs:

http://informationarts.pbworks.com/w/page/29374942/Taylor%20-%20Bad%20Graphs

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwja7LSThPvKAhVDTCYKHS71AgwQjB0IBg&url=http%3A%2F%2Fwww.theusr

us.de%2Fblog%2Fchildhood-faith-vs-current-faith%2F&psig=AFQjCNG6q5acxqJCQysMggbJx4uzqKremg&ust=1455669100016479