1. Elecom Store Design 1.0 Nehru Place, New Delhi Date: Nov 28, 2011

2. Product Categories

3. Category and Display Share Category Display Share Mousepad 5% Mouse 16% Keyboard 5% Card Reader/Writer 3% USB HUB/LAN HUB 3% Headset 1% Earphone with Mic 5% Earphone 4% Speaker 3% LED 1% Web Cam 1% Battery 4% Bag 16% Cable (PC) 3% Cable (LAN) 3% Cable (AV) 3% Cable (Smartphone related) 1% Smartphone/Tablet Case & Film 22% 100%

4. Broad Categorization and Share Input Devices 20% (2 racks) Smart Phones/Tablet Accessories -30% (2 rack+1 demo) Networking -10% (1 Rack) Bags -10% (1 Rack) Audio-20% (1 Rack + 1 Demo) Other Accessories -10 (1 Rack)

5. Design

6. Theme Avian SymbolizingAwakening

7. Substantiation Awakening people to something which they always wanted to have. Making people break free from the regular Something which is not regular, but a notch above Something for people of good tastes in life A Lifestyle statement

8. Inspiration

9. Some Japanese Design worksCollage

10. Store Positioning

11. Positioning Premium and Elegant

12. Feel Stylish and soft

13. Store Identity

14. Colors White Predominantly , symbolizes harmony, tranquility, honesty and stylish Black (Part of brand color pallette, symbolizes premium)

15. 3D Renders