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Konzern IT
Optimize Your Business by
Implementing Mobile Apps
Michael Moser CIO, Werner & Mertz
Amit Khanna, Product Manager for SAP Retail Execution, SAP
30.04.2013 | M. Moser
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Konzern IT
Werner & Mertz today
• produces branded products for selected international markets for e.g..
household cleaning and care products
• private limited company in family ownership at follows the principles of
sustained economy
• Reinhard Schneider is CEO, shareholder and the fourth generation at the
helm of the company
• areas of competence consumer division and professional division
Werner & Mertz
The „Care of all good things“ … has been our credo for more than 140 years
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Konzern IT
• Hybrid Solution: Online + Offline
• Re-building of the existing Processes from CRM 4.0
• Intuitive User Interface (Internet Explorer)
• Optimization of Tour and Visit Planning
• Integration with MS Outlook
• Integration with iPhone and iPad
• Offline scenario (for visits) per iPad App
Project Scope
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Konzern IT
System Landscape including Mobile Scenario
Technical figures
Server
SAP ECC 6.6
SAP BW 7.01
SAP CRM 7.2
Client
Win 8
Office 2010
Middleware:
SAP Mobile Platform
2.2 SP2
Mobile App:
SAP Retail Execution
3.0.16
Device Management:
SAP Afaria 7.00 SP2
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Konzern IT
Project Scope: Visiting Processes
Tour planning
Tour optimizing
Visit preparation Visit execution Visit post-processing
Mobile Visit execution Mobile Visit post-processing
Online Visit execution Online Visit post-processing
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Konzern IT
Tour planning & optimisation
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Konzern IT
Mobile visit execution
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Konzern IT
Store checks
• Drive retail compliance check’s
with activity journals (product audits)
• Reduces turn-around time between store and head quarters
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Konzern IT
Mobile visit post-processing
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Konzern IT
Business benefits
SAP Retail Execution improves sales effectiveness in retail channel by:
• Providing real time information
about promotions in store with their flyers, discounts, etc…
• Providing single point of truth as the mobile device is integrated to the backend CRM system and hence avoids additional emails/excel files.
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Konzern IT
Mobile Consumer Products – Development Roadmap *
SAP Retail Execution 3.1
RTC June 2013
Release Focus
Performance
optimization
CRM Order
Management
Device Platforms
iPad
Android Tablet / Phone
2014
2013
Q1 Q2 Q3 Q4
2014
Q1 Q2 Q3 Q4
2015
Q1 Q2 Q3 Q4
SAP REX
SAP DSD
SAP Retail Execution 3.2
RTC Sep 2013
Release Focus
Performance
Optimization
iPhone support
Device Platforms
iPad / iPhone
Android Tablet / Phone
SAP Retail Execution 3.3
RTC Feb 2013
Release Focus
Functional
enhancements
Customer feedback
Device Platforms
iPad / iPhone
Android Tablet / Phone
SAP Retail Execution 4.0
RTC June 2014
Release Focus
Supervisor role
Transaction Analytics
Windows support
Device Platforms
iPad / iPhone
Android Tablet / Phone
Windows Tablet / Phone
Direct Store Delivery 1.0
RTC Nov 2013
Release Focus
Van sales process
Ruggedized devices
Device Platforms
Windows 6.5
3.1 3.2 3.3 4.0 4.1
1.0 2.0
* Planning information only, subject to change
Direct Store Delivery 2.0
RTC TBD
Release Focus
Customer driven
enhancements
1st step harmonization with
REX solution – usage of
common components
Device Platforms
Windows 6.5
Mobile CPG Suite
RTC TBD
Release Focus
Fully harmonized SAP Retail
Execution and Direct Store
Delivery solution
Device Platforms
iPad / iPhone
Android Tablet / Phone
Windows Tablet / Phone
Windows 6.x