stibo 2015 id award_mason companies
TRANSCRIPT
Manufacturing Customer Value
How Mason Companies Improved Loyalty with MDM
Adam Birkholz, Sr. Systems Analyst, Mason Companies, Inc.
Company BackgroundFounded in 1904 by August Mason
and son, Bert Mason, from GermanyFamily-owned company located in
Chippewa Falls, Wisconsin
Company Background Marketing Channels
Approx. 12 Catalog Mailings per year per catalog channel
Approx. 100 Million Mailings per year
Over 200 Million Marketing Emails per year
Websites
All 10 Catalog Sites, 1 Catalog Mobile Site
ShoeMall, ShoeMall Mobile, eBay ShoeMall, Amazon ShoeMall
Ebay Enabba
Project Scope Product Data Model
Approx. 25K Product Families
Approx. 55K Product Colors
Approx. 800K Product Variants
400+ Attributes
11 Different Product Types
Product and Vendor Hierarchies 6 Level Hierarchy
Approx. 1K Vendors
Portal Implementation 3-Level Product Support
New Product Introduction Workflow 5 States: Initiate, Vendor Enrich, Mason Enrich, Review, Approval
Outbound Incremental Product Feed 1 Product Feed for 4 Enterprise Channels (Supply Chain, Forecasting, CRM, Web)
Project Goals Establish a single source of truth for product information and related
assets
Streamline communication from merchandise planning strategies to sourcing personnel
Establish data quality controls
Manage product introduction via formal workflow implementation
Increase speed and oversight of onboarding processes for e-commerce and catalog production
Enable vendor attribute enrichment in Portal or import via Excel
Equal or surpass legacy environment data entry metrics
Create Footwear Product Family < 10 minutes (1 Color and 40 Sizes)
Create Apparel Product Family < 10 minutes (3 Colors and 6 Sizes)
Create Home Product Family < 25 minutes
Project Impact Established a single source of truth for product information and related
assets
Streamlined communication from merchandise planning strategies to sourcing personnel
Established data quality controls
Managed product introduction via formal workflow implementation
Increased speed and oversight of onboarding processes for e-commerce and catalog production
Enabled vendor attribute enrichment in Portal or import via Excel
Equaled or surpassed legacy environment data entry metrics
Created Footwear Product Family < 10 minutes (1 Color and 40 Sizes)
Created Apparel Product Family < 10 minutes (3 Colors and 6 Sizes)
Created Home Product Family < 25 minutes
Keys To Success Small Team Size
Limited number of decision makers
Reduced political interference
Executive Support
Regular meetings with Executive Sponsors
Scope Control
Established a Project Charter
Adhered to Statement of Work/Budget
Focused on deployment of base with strict customization avoidance
Stibo Systems Support
Provided a project team with correct backgrounds
Demonstrated partnership, flexibility, and budget control
Reacted rapidly to core issues preventing go-live