state of mobile - ticket summit las vegas 2012
DESCRIPTION
Great presentation given by Mark at Ticket Summit, a leading conference for ticket brokers. This also has a slide of the new Show Me feature, powered by ChoiceView and Radish Systems.If you are a ticket broker, you will want to see this presentation.TRANSCRIPT
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
In 2011, the number of smartphones sold exceeded the number of PCs sold.
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
In a few years, the number of mobile devices will DWARF the number of PCs
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
“It is not the strongest species that survive, not the most intelligent but the ones most responsive to change”
-Charles Darwin
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
“The Kodak problem is that it didnot move into the digital world well enough and fast enough.
Why?
Answer: The organization overflowed with complacency.
New technology has fierce competitors, low margins and cannibalizes your high margin core business. Kodak did not take decisive action to combat the inevitable changes.”
-http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall/
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Traditional Ticket Website Ranking Is Competitive
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Where do you fit in?
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
App vs. Traditional Website
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
The US is halfway through the “dumb-phone conversions cycle”
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Now, the smartphone demographic is young adults with money, but soon it will be everyone.
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
And then there are tablets. Tablets alone should pass PC sales in 2-3 years.
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Today, it’s a two-horse race – iOS and Android
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
So what do people do on mobile?
First, they do pretty much everything they do online…
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
They consume content….
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
They look at ads…
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
They listen to music, use Twitter and Facebook…
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
They shop…
“38% of U.S. consumers have used smartphones to buy products or services” –comScore, Dec. 2011
“Fandango sold 68,000 ticketsbetween 3 and 4 pm Pacifictime on the opening day ofThe Avengers through theirmobile ticket site andapplications” –tech crunch, May 2012
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Global Internet users will double over the next few years, and most will be mobile.
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
“A retailers chance of converting mobile traffic into sales without a mobile sales tool is very low.”
-Mashable Dec, 2012
How do we solve this problem?
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
With a mobile optimized website and a mobile application.
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
What is a mobile website?
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Great! You have a mobile site. Once you get someone to your mobile site, or your traditional
site, how are you going to get them to come back?
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Mobile applications, simply by the nature of their functionality, have extremely high retention rates.
Why?
Because just like the fax machine and email, they provide the desired information faster and easier.
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Mobile applications can engage the customer with…
Reminders iTunes Search (iPhone only) Social Networking
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Mobile applications can bring customers back to the app with PUSH notifications.
Does Push Work?
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
When should you build a mobile presence?
Search algorithm changes affect website traffic, not applications!
2011 2012
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
How much of your traffic is mobile?
It’s a good idea to put analytics software on your site to see what type of traffic you have!
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Want even higher conversion rates?
Powered by
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
Increase conversions and up sell the customer.
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
What will make your FREE app successful?If an app is free the user needs a reason to keep it.
1. The app needs to function correctly.2. Need multiple ways for users to interact with the app.3. Need ways the user can customize how they search.4. Need to re-engage the user through the application to
provide more value.
You would rather have 15,000 downloads and 5,000 active users than 50,000 downloads and 1,000 active users.
Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]
MobileTicketApp.com1.888.206.6374 Ext 5
“If your business is not mobile now, it will be someday soon – or you will lose market to those businesses that are.”
–Mashable.com