ticket summit nyc 2011 - advanced marketing strategies

38
Joe Koufman @GumboShowJoe #TicketSummit

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Page 1: Ticket Summit NYC 2011 - Advanced Marketing Strategies

Joe Koufman @GumboShowJoe #TicketSummit

Page 2: Ticket Summit NYC 2011 - Advanced Marketing Strategies

Agenda

•  Who Is Engauge? •  Basic Marketing - Table Stakes •  Advanced Marketing Tactics •  Summary

Page 3: Ticket Summit NYC 2011 - Advanced Marketing Strategies

Who Is Engauge?

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Page 5: Ticket Summit NYC 2011 - Advanced Marketing Strategies

Sample Engauge Clients

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Digital Roadmap

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Basic Marketing - Table Stakes

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Social Media

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Blog

Page 10: Ticket Summit NYC 2011 - Advanced Marketing Strategies

SEO / SEM

SE

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SEO / SEM

SE

SEO

SEM

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Email Marketing

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Mobile Enabled Website

Mobile Enabled

Not Mobile

Enabled

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Mobile App.

Mobile App

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Advanced Marketing Tactics

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Location Based Apps

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Case Study

Page 18: Ticket Summit NYC 2011 - Advanced Marketing Strategies

Location Based Apps.

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Location Based Apps.

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Location Based Apps.

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Location Based Apps.

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IHG Case Study

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IHG Case Study

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IHG Case Study

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IHG Case Study

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QR Codes

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Summary – Creative Content

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Summary – Creative Content

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Summary – Creative Content

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QR Codes – Special Access

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QR Code – Exclusive Content

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QR Code – Engaging Game

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QR Codes – Build Loyalty

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Summary

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1. Basic Marketing - Table Stakes

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2. Check-In Apps.

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3. QR Codes

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Email: [email protected] Twitter: @GumboShowJoe LinkedIn: http://www.LinkedIn.com/in/JoeKoufman Text: “Engauge” to 50500

Thank You