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  • 7/24/2019 Sprout Annotated Reports All

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    GET STARTED WITH

    REPORTING

    & ANALYTICS

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    REPORTS OVERVIEW

    Group Report

    Engagement Report

    Team Report

    Facebook Report

    Twitter Report

    Twitter Trends Report

    Twitter Comparison Report

    Google Analytics Report

    Instagram Profiles Report

    Sent Messages Report

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    GROUP

    REPORT

    GETTING STARTED WITH THE

    Use this at-a-glance report to gain insight

    on the overall health of your profiles.

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    All Profiles Customize Report

    GROUP STATSGeneral stats across your Sprout Coffee Co. group.

    TWITTER STATSStats for 4 Twitter accounts in the Sprout Coffee Co. group.

    DAILY ENGAGEME NT

    RETWEETS 1,146

    FOLLOWER DEMOGRAPHICS TWITTER STATS

    Incoming Messages

    Sent Messages

    New Twitter Followers

    New Facebook Fans

    2,828

    1,233

    1,260

    461

    3.9KINTERACTIONS

    BY 2.5KUNIQUE USERS

    17.5MIMPRESSIONS

    1,260New followers in this time period

    1,918Mentions

    38%FEMALE FOLLOWERS

    62%MALE FOLLOWERS

    4554

    5564

    65+

    3544

    2534

    1820

    2124 1,733Link Clicks

    1,153Retweets

    596Plain Text

    153Links to Pages

    111Photo Links

    250

    150

    50

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    MENTIONS 1,865

    FACEBOOK STATSStats for 3 Facebook Pages in the Sprout Coffee Co. group.

    MY FACEBOOK PAGES

    45,897total Likes and 284people talking about this

    UNLIKED YOUR PAGE 95

    30

    10

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    NEW FANS 45 8

    A bigpicturelookofoverall interactions,impressions andmessagestatsforyourconnectedprofiles.

    View allprofilesinyouraccountorcustomizeyourreportto meetyourcompanysneeds.

    StatsbynetworkgiveyouinsightintotrendsamongyourTwitterandFacebookaudiences.

    UseMentions andRetweetstoanalyzetheperformance ofyourTwittercontent.

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    UseFacebookperformancedatato scheduleandtarget messages formaximumreach.

    38%FEMALE FANS

    62%MALE FANS

    4554

    5564

    65+

    3544

    2534

    1820

    2124

    Chicago

    Vancouver

    London

    Toronto

    Montreal

    PAGE IMPRESSIONS

    IMPRESSIONS BREAKDOWN

    I MPRE SSI ON S BY AG E & GE ND ER I MPRESSI ON S BY LOC ATI ON

    IMPRESSIONS BY DAY

    30

    10

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    IMPRESSIONS 279,421by 194,935 USERS

    Mention 48.6k

    Page Post 18.8k

    Fan 7.2k

    User Post 33

    Check-in 0

    Question 0

    Coupon 0

    Other 0

    Organic 2.5m

    Viral 74.7k

    Paid 59.0k

    TH U

    FR I

    SAT

    WE D

    TU E

    SU N

    MO N

    623k 162k 122k

    sproutsocial.com

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    ENGAGEMENT

    REPORT

    GETTING STARTED WITH THE

    Dig into how well your company is

    engaging with Fans and Followers.

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    50

    40

    30

    20

    10

    50

    40

    30

    20

    10

    TIME DISTRIBUTION

    750

    min

    250

    min

    0

    min

    500

    min

    62%RESPONSE RATE

    67MINAVG RES PONSE

    TIME

    UNDER 24 HOURS 100%

    UNDER 12 HOURS 98%

    UNDER 6 HOURS 92%

    UNDER 3 HOURS 86%

    UNDER 1 HOURS 85%

    UNDER 30 MINS 67%

    All Profiles Customize Report

    RESPONS

    E

    TIME

    slower

    faster

    20th 50th 75th 90th

    RESPONSE RATE more responsesfewer responses

    78thPERCENTILE

    you rank in the

    for Response Rate

    All Accounts

    INBOUND VS. REPLIES

    INBOUND VS. REPLIES

    DAILY RESPONSE TIME

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    1,246REPLIES SENT

    1,440ESTIMATED

    INBOUND

    Seehowyourbrands

    engagementcompares

    toyourpeergroup.

    Measureand

    understandyoursocialmediaresponsivenesssoyoucantrackimprovement.

    Viewallprofilesinyouraccountorcustomizeyourreporttomeetyourcompanysneeds.

    Thehigherthe

    percentile, thebetteryoustackupagainstsimilarprofiles!

    Divedeeperintoyourrecentresponserateandtimestouncovergapsincoverage...

    Weuseaproprietaryalgorithmtodeterminewhichmessagesneedaresponsetomeasurehowwellyoureengaging.Indicatorsincludewho,what,when,where,why,questionmarksandmore.

    ...orimprovedcustomerservice.

    Quicklyidentifypeaks(orvalleys)ininboundmessages.

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    Pinpointthetimesofdaythatyouneedtostepupyourresponsiveness...

    ...soyoucanallocateresourcesandmanageworkflowaccordingly.

    Comparethemessagesyou shouldhaverespondedtoagainstthoseyouactuallydid.

    BY DAY OF WEEK

    BY THE HOUR

    RESPONSE RATE

    MON TUE WED THU FRI SAT SUN

    70% 73%

    43% 45%

    51 min25 min

    81 min59 min

    86 min229 min 244 min

    RESPONSE TIME

    64%61%

    84%

    FROM 8 am TO 5 pmRESPONSE RATE IS 66%

    12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11

    FROM 8 am TO 5 pmRESPONSE RATE IS 43 min

    12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11

    sproutsocial.com

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    TEAM

    REPORT

    GETTING STARTED WITH THE

    Gather insights about your teams

    performance on social media.

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    PUBLISHING

    DARRYL V. 56.00 Daily Average 1,195 REPLIES / 1,680 TOTAL POSTS

    KEENAN S. 37.00 Daily Average

    678 / 701

    KRISTIN J. 29.00 Daily Average

    567 / 680

    TALIA G. 18.00 Daily Average

    320/ 531

    MIRZA M. 9.04 Daily Average

    302/ 340

    TASKS

    TIFFANY B. 3.10 Daily Average

    125/ 287

    NONSPROUT

    332?

    TASKOWNER ASSIGNED COMPLETED FIRSTTOUCH ACTIVETASKTIME TASKRESOLUTION COMPLETIONRATIO

    78

    34

    28

    12

    11

    7

    67

    34

    20

    11

    11

    4

    2 hrs

    5 mins

    7 hrs

    12 hrs

    8 min

    6 hrs

    3 hrs

    6 hrs

    24 hrs

    30 min

    16 hrs

    6 hrs

    3 hrs

    5 hrs

    24 hrs

    20 min

    17 hrs

    6 hrs

    86%

    100%

    71%

    92%

    100%

    57%

    Messages sent through services other than Sprout cannot be attributed to a specific team member.

    Getinsight into adoption andapplicationusageamongyourteam.

    ComparerepliestoFansand Followers...

    ...toall posts published

    bythat user.

    Seewhichteammembersaremanagingandcompletingtasksand how long it takes.

    Seewhichteammembersaremostactivelypushingcontentouttoyournetworks!

    Pinpointyourtopperformerswith taskactivity data.

    sproutsocial.com

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    FACEBOOK

    REPORT

    GETTING STARTED WITH THE

    Analyze your Facebook page data at a

    granular level for deeper insights.

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    MY FACEBOOK PAGES

    45,897total Likes and 284people talking about this

    UNLIKED YOUR PAGE 213

    30

    10

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    NEW FANS 1,025

    BY 1,745 USERS

    38%FEMALE FANS

    62%MALE FANS

    4554

    5564

    65+

    3544

    2534

    1820

    2124

    Chicago

    Vancouver

    London

    Toronto

    Montreal

    PAGE IMPRESSIONS

    IMPRESSIONS BREAKDOWN

    I MPRE SSI ON S BY AG E & GE ND ER I MPRESSI ON S BY LOC ATI ON

    IMPRESSIONS BY DAY

    30

    10

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    IMPRESSIONS 558,806 by 440,398USERS

    SHARED STORIES

    100

    50

    FEB 24 MAR 10 MAR 25MAR 17MAR 03

    STORIES CREATED 1,834

    Mention 16.6k

    Page Post 4.1k

    Fan 924k

    User Post 33

    Check-in 0

    Question 0

    Coupon 0

    Other 0

    Organic 2.5m

    Viral 74.7k

    Paid 59.0k

    TH U

    FR I

    SAT

    WE D

    TU E

    SU N

    MO N

    623k 162k 122kUseimpressions tobetterunderstandwhomayseeyourcontent...

    ...and use sharingdatatounderstandwho isactuallyinteractingwithyourcontent.

    Track potentialviewsbyanyFacebook user,including viewsfromFansornon-Fansinteractingwithyourcontent.

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    38%FEMALE FANS

    62%MALE FANS

    4554

    5564

    65+

    3544

    2534

    1820

    2124

    Chicago

    Vancouver

    London

    Toronto

    Montreal

    SHARE TYPE

    SHARING BY AGE & GENDER SHARING BY LOCATION

    SHARING BY DAY

    Fan 1,052

    Other 656

    Page Post 106

    User Post 57

    Mention 0

    Checkin 0

    Question 0

    Coupon 0

    Link 12k

    Photo 5k

    Status 987

    TH U

    FR I

    SAT

    WE D

    TU E

    SU N

    MO N

    623k 162k 122k

    BY STORY TYPE

    CONTENT BREAKDOWN

    Reach

    People Talking About This

    Engagement

    AVG. PER POST

    379

    46

    12%

    TOTAL

    144k

    2k

    14%

    Message Sent Reach Engaged Talking Likes Comments Shares Engagment-

    1.1k 132 28 27 12 12 26.00%

    Sprout Queue just got a major

    make-over! Account owners...

    Feb 26, 2015 at 10:01 am

    1.2k 154 30 25 04 12 24.35%

    The main highlight of Sprout

    Halloween? The costumes!

    Feb 29, 2015 at 11:01 am

    171 12 16 14 18 05 23.00%

    Today is #FormalFriday! Join us

    in supporting our friends...

    March 7, 2015 at 6:53 pm

    753 81 27 24 5 4 19.77%

    Digital and social media afford

    businesses of all sizes a...

    March 20, 2015 at 11:10 am

    983 145 103 17 16 8 18.67%

    During the past year, some

    surprising trends emerged in t...

    March 3, 2015 at 8:30 am

    562 42 13 11 1 1 14.00%

    Customers love feelin' the love.

    And small gestures of ap...

    Feb 24, 2015 at 8:45 am

    470 28 4 4 -- 1 10.00%

    Need to add another team

    member to help manage your...

    March 16, 2015 at 2:46 pm

    Filterthedata toviewthemetricsthataremostimportanttoyourbusiness.

    See the numberofuniqueFansthatsawyourpost.Reachismoreaccurate than

    impressions,whicharepotential views.

    Seethecontentyouraudience likesbest!Usemessageperformancestatstomake informeddecisionsasyoudevelopcontent.

    sproutsocial.com

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    TWITTER

    PROFILES

    REPORT

    GETTING STARTED WITH THE

    Track how well you communicate with your

    audience to determine Twitter performance.

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    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2 1 22 2 3 24 2 5 26 2 7 28 2 9 30

    New Follower alerts

    Actual Followers gained

    People that you Followed

    1,201

    1,483

    121

    Total Followers 47,723

    Direct Messages sent

    Total Sent

    84

    1,006

    Tweets sent 922

    Direct Messages received

    Total Received

    1,243

    2,486

    Mentions received 1,243

    Twitter Activity Overview

    Audience Growth

    Posts & Conversations

    AUDIENCE GROWTH, BY DAY

    TOTALS

    TOTALSSENT/RECEIVED METRICS

    FOLLOWER METRICS

    0

    30

    60

    90

    12 0

    ACTUAL FOLLOWERS GAINED

    1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 17 1 8 1 9 20 21 2 2 23 24 25 26 27 28 29 30

    MESSAGES PER DAY SENT

    0

    10 0

    20 0

    30 0

    40 0

    RECEIVED

    C hi Spr out Co ffe e M yS pro utC offee 2 More... ExportThis MonthBosSproutCoffee

    Your Followers

    increased by

    2.4%Since Last Month

    Since Last Month

    Since Last Month

    The number of messages you

    sent increased by

    2.4%

    The number of messages you

    received decreased by

    4.5%

    NEW FOLLOWER ALERTS

    6,326,173TOTAL ENGAGMENTS 4,458LINK CLICKS8,431,458TOTAL IMPRESSIONS

    Hoveroverthelinegraphstoseethedatabreakdownonagivenday.

    Addmultipleprofilesforbig-pictureinsightintoTwittercontentandsocial performance.

    Seethenumberoftimesyourcontentwasactuallyseen onTwitter.

    Thenetnumberofnewfolloweralertsandunfollowsshowstrueaudiencegrowth.

    DeterminetherealvalueofaTweetthroughamoreholisticlookintohowyour

    followersengagewithyourcontent.

    Pinpointcontentthatdrivesaudiencegrowth(ordecline)toadjustyourstrategyaccordingly.

    AnalyzethenumberofTweetssentandreceivedagainstyourcontentstrategytodrivegrowthandconversations.

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    Visualizetrendsinhowyourfollowersengagewithyourcontent.

    Usebreakdownsbyfollowerto compareperformanceacrossdaterangesandprofileswithvaryingfollowercounts.

    1820

    2124

    2534

    3544

    4554

    5564

    65 +

    Retweets

    Favorites

    Engagements per follower

    2,081

    917

    0.1

    Replies 2,081

    Menbetween ages of 25-34appear to be the leading force among your recent followers.

    Your Content & Engagement Habits

    Audience Engagement

    Audience Demographics

    TOTALSENGAGEMENT METRICS

    YOUR TWEETING BEHAVIORSENT MESSAGE CONTENT

    FOLLOWERS BY GENDERFOLLOWERS BY AGE

    1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 17 1 8 1 9 20 21 2 2 23 24 25 26 27 28 29 30

    ENGAGEMENTS PER DAY REPLIES

    0

    10 0

    20 0

    30 0

    40 0

    RETWEETS FAVORITES 92 2 TWEETS SENT

    59%MA LE FOLL OWERS

    41%FEM ALE FOLL OWERS

    677PLAIN TEXT

    184PAGE LINKS

    61PHOTO LINKS

    922TWEETS SENT

    Since Last Month

    The number of engagements

    increased by

    0.8%

    Since Last Month

    The number of impressions per

    Tweet decreased by

    0.6%

    Impressions per follower 9.4

    Engagements per Tweet 8.3

    Impressions per Tweet 759.9

    Engagements per Impression 0.0

    65%VS. 65% EXISTING

    35%NEW CONTACTS

    10%UPDATES

    90%CONVERSATION

    Holdyourselfaccountabletoalwaysengagewithfollowerstogivethebestsocialexperience

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    Evaluateandbenchmarkeffortsbycomparingperformanceofindividualprofiles.

    @MySproutCoffee

    @ChiSproutCoffee

    44,425 6.5% 986986 4.2 78

    Twitter Profile

    Total

    Followers

    Follower

    Growth

    Engagements

    per Follower

    Impressions

    per Follower EngagementsImpressions Retweets Clicks

    4,425 -4.4% 66986 1.2 758

    34

    478

    489

    @NYCSproutCoffee 78,425 18.1% 56486 52.5

    Twitter Stats by Profile

    @BosSproutCoffee 34,425 9.5% 98636 9.9

    @ SFSp ro ut Co ffe e 1 4, 42 5 -2.2%

    3.7

    6.7

    6.7

    3.7

    3.3 986686 85.5

    69,425

    34,425

    34,425

    54,425

    67,425

    sproutsocial.com

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    TRENDS

    REPORT

    GETTING STARTED WITH THE

    Gain insight to what is being said about

    your brand and who is saying it.

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    March 2015Based on 3,032 @mentions to@CafeSprout_Chi

    Cafe Sprout Chicago @CafeSprout_Chi

    #sproutblend 586

    #tiredfix caffeine need coffee addict 535

    #sproutfailwrong order coffee today wake

    coffee dark new flavorful delish

    544

    HASHTAGS MENTIONED

    with @MySproutCoffee

    #daylightsavingssucks hard tired dark sleep 489

    coffeehot delicious amazing perfect best

    567

    morningstart great perfect better worse 405

    wrong fast finally late messed 489

    TOPICS MENTIONED

    with @MySproutCoffee

    almondmilk latte delicious capp finally 398

    SHOW ALL

    6 754321 8 9 10 11 12 13 14 15

    CHOOSE HASHTAGS

    16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

    CHOOSE TOPICS

    coffee

    morning

    order

    almond

    #sproutblend

    #daylightsavings

    #goodmorning

    #tired

    TOPICS & HASHTAGS FREQUENTLY MENTIONEDwith @MySproutCoffee

    MARCH 2015

    PEOPLE AND BRANDS FREQUENTLY TALKING ABOUT @MySproutCoffee

    @khkristin2,631 Followers

    @joshuasigler1,448 Followers

    10

    10

    @sevdalija1,448 Followers

    13250 54

    @smalladi1,448 Followers

    78

    @tiffany_sprout523 Followers

    11

    @petedykstra523 Followers

    32

    @joshuasigler1,448 Followers

    54

    @petedykstra523 Followers

    32

    @iamtals523 Followers

    65

    @iamtals523 Followers

    65

    9

    9

    10 8

    10

    10

    9

    9

    10 8

    PEOPLE AND BRANDS FREQUENTLY MENTIONED WITH@MySproutCoffee

    @Intelligentsia

    567

    @Starbucks5.91m Followers

    @DunkinDonuts522k Followers

    @McDonalds2.24m Followers

    89

    77 20

    order

    20

    10

    0

    40

    30

    50

    Identifypossibleserviceissues.

    ...andidentify opportunitiestotieintotimelyeventsthatalignwithyour brand.

    Identifyadvocatesandcultivatenewsocial relationships.

    Uncover new competitoror partnersto monitoranongoing basisthroughyour brandkeywords.

    Seewhichhashtagsgainedtraction!

    Discoverhashtagspeopleareusingorganically...

    Uncoverproducts orservicesyourcustomersaretalkingabout.

    Areportforeach ofyourhandles!

    Seespikes aroundpopulartopicsandhashtags associatedwithyourbrand topinpointcorrelationsandrelationships.

    32.5k Followers

    sproutsocial.com

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    GETTING STARTED WITH THE

    TWITTER

    COMPARISON

    REPORT

    Keep tabs on your performance compared to

    competitors or other company profiles.

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    Feb 28Mar 29@MySproutCoffee vs @AcmeCoffee

    ACME

    COFFEESprout Coffee Co.

    MySproutCoffee

    ENGAGEMENT ENGAGEMENT

    INFLUENCE INFLUENCE

    Acme Coffee Inc.

    AcmeCoffee

    Followers-Gained 1,076

    100% 89%

    86% 67%

    Followers-Gained 706

    15K

    25K

    35K

    45K

    55K

    65K

    FEB 28 MAR 05 MAR 10 MAR 14 MAR 18 MAR 22 MAR 26

    ACME COFFEE INC 25.9KSPROUT COFFEE CO 57.3K

    TWITTER FOLLOWERS

    50

    100

    150

    200

    250

    300

    FEB 28 MAR 05 MAR 10 MAR 14 MAR 18 MAR 22 MAR 26

    ACME COFFEE INC 3.4KSPROUT COFFEE CO 3.3K

    TWITTER MENTIONS

    @MySproutCoffee vs @Starbucks

    @MySproutCoffee vs @DunkinDonuts

    @MySproutCoffee vs @PetesCoffee

    Engagementisbasedaround conversation.Usethisasabenchmarktosetgoalsandstandards.

    Reportsareunlimitedso createasmanyasyou need, as often asyoulike!

    Use breakdown datatogetinsightonwhatyour competitorsaredoing todrive newfollowersandmentions.

    sproutsocial.com

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    GETTING STARTED WITH THE

    View website traffic from a social lens for deeper

    insight on messages that drive acquisition.

    GOOGLE

    ANALYTICS

    REPORT

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    MySproutCoffee

    Bring a buddy and get 10% off both your coffees bit.ly/aFSD83

    (Tweet) by Darryl V.Mar 29 at 10:29 am

    MySproutCoffee

    @JohnMayerwill be playing out our SF coffee house bit.ly/aFSD83

    (Tweet) by Darryl V.Mar 28 at 6:29 pm

    MySproutCoffee

    Its sale time! All mugs and travel cups on sale now bit.ly/aFSD83

    (Tweet) by Sarah M.Mar 28 at 1:15 pm

    MySproutCoffee

    Interested in learning about our CEO? Read this: bit.ly/ASFD89

    (Tweet) by Darryl V.Mar 27 at 10:29 am

    MySproutCoffee

    2 for on pastries all this week at your local Sprout bit.ly/ASFD89

    (Tweet) by Darryl V.Mar 26 at 5:45 pm

    MySproutCoffee

    We just opened a store in London. Check it out bit.ly/ASFD89

    (Tweet) by Sarah M.Mar 26 at 8:29 am

    MySproutCoffee

    Tea Tuesdays are back! Buy a tea and get 10% off bit.ly/ASFD89

    (Tweet) by Darryl V.Mar 25 at 10:29 am

    MySproutCoffee

    Stop by after 2pm and get 15% off your coffee bit.ly/ASFD89

    (Tweet) by Darryl V.Mar 24 at 4:57 pm

    MySproutCoffee

    Interested in helping your community? We can help bit.ly/asf6HJK

    (Tweet) by Darryl V.Mar 24 at 9:29 am

    Social Traffic Sources

    Facebook

    Twitter

    Others

    YouTube

    Blogs

    Q&A Sites

    Yelp

    Website Traffic

    977,920

    Twitter Mentions

    4,555

    Articles & Blog

    8

    350k

    250k

    300k

    200k

    150k

    100k

    FEB 17 MAR 17MAR 09MAR 01

    WEBSITE VS. SOCIAL REPORTFrom Feb 17 to Mar 17

    ALLPOSTS MYPOSTS WEB

    11,386

    11,287

    5,363

    463

    149

    140

    134

    TwitterMentionsonly

    includeTweetswith alink toyoursite.

    Seewhichofyournetworksbringinthemostclicks.

    Refersto LinkedIn,Foursquare,reddit,Diggandmore.

    Comparetraffic

    drivenbysocial andorganictraffic.

    Achronological listofallyoursentmessageswith alinktoyour site.

    Seewhat other sitesaresendingreferral traffic!

    sproutsocial.com

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    INSTAGRAM

    PROFILES

    REPORT

    GETTING STARTED WITH THE

    Determine the success of your content

    and make informed strategy decisions.

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    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2 1 22 23 24 25 26 27 28 29 30

    Top Instagram Posts

    Audience Growth

    AUDIENCE GROWTH, BY DAY

    0

    30

    60

    90

    12 0

    FOLLOWERS GAINED

    Followers Gained 1,483

    TOTALSFOLLOWER METRICS Your Followers

    increased by

    2.4%Since Last Month

    People that you Followed 121

    Total Followers 47,723

    Instagram ProfilesSep 01, 2015Sep 30, 2015

    SE P

    Videos

    Total Media

    8

    58

    Photos 50

    Publishing Behavior

    TOTALSPUBLISHING METRICS

    1 2 3 4 5 6 7 8 9 10 1 1 1 2 1 3 14 1 5 16 1 7 1 8 1 9 20 21 2 2 2 3 24 25 26 27 28 29 30

    MEDIA PER DAY

    0

    1

    2

    3

    4

    MEDIA SENT

    Since Last Month

    The number of media you sent

    increased by

    4.1%

    SE P

    @SproutCoffee

    425 Engagements

    @SproutCoffeeNYC

    312 Engagements

    @SproutCoffeeCHI

    153 Engagements

    SproutSocial SproutSocialBambu 3 More...SproutSupport ExportThis Month

    Get asnapshotof

    yourmostengagedmediathenreviewthecomprehensivelistfromtheSentMessagesReport.

    Projectordemonstrateifyourbrandspublishinggoals

    arebeingmet.

    Addmultipleprofilesforbig-pictureinsightinto Instagram contentandsocialperformance.

    Quicklyunderstandperformance trendsbasedonthereportperiod.

    Peaksandvalleysgiveinsightintohowcontentdrivesgrowth.

  • 7/24/2019 Sprout Annotated Reports All

    26/29

    Comparewhichhashtagsyouusethemost totheonesthatget themostattention.

    Keeptabs ontopusersthat areinteractingwithyour content.

    Understandhowandwhenyouraudienceisengagingwithyourcontentto maximizeresults.

    Audience Engagement

    1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 14 1 5 16 1 7 1 8 1 9 20 21 2 2 2 3 24 25 26 27 28 29 30

    MEDIA / ENGAGEMENTS PER DAY

    0

    10

    20

    30

    40

    LIKES COMMENTS MEDIA SENT

    Comments Received

    Total Engagements 1,150

    156

    Likes Received 994

    TOTALSENGAGEMENT METRICS

    Since Last Month

    The number of engagements

    increased by

    0.8%

    Engagements per Media 23

    Engagements per Follower 48

    Since Last Month

    The number of engagements per

    media decreased by

    4.5%

    SE P

    Outbound Hashtag Performance

    #sproutcoffeeco

    #dobreakfastright

    #mysproutcoffee

    #sproutcoffee

    #latteart

    #sproutjava

    #sprout

    #sproutperks

    154

    130

    122

    93

    67

    32

    13

    6

    #sproutcoffee

    #sproutcoffeeco

    #mysproutcoffee

    #dobreakfastright

    #sproutperks

    #sprout

    #latteart

    #sproutsundays

    1167

    1126

    1117

    168

    160

    144

    106

    102

    MOST USED HASHTAGS MOST ENGAGED HASHTAGS

    Top Influencers Engaged

    @khkristin2,631 Followers

    @joshuasigler1,448 Followers

    10

    10

    @sevdalija1,448 Followers

    13250 54

    @smalladi1,448 Followers

    78

    @tiffany_sprout523 Followers

    11

    @petedykstra523 Followers

    32

    @iamtals523 Followers

    65

    9

    9

    10 8

  • 7/24/2019 Sprout Annotated Reports All

    27/29

    Compareprofilestouncoveropportunitiesforimproved contentandengagementforoverallsuccess.

    @SproutCoffeeCo

    @SproutCoffeeNYC

    34,421

    Instagram Profile

    Total

    Followers

    45

    45

    45

    45

    45

    Engagements

    pre Follower

    33,453

    @SproutCoffeeBOS 34,425

    Instagram Stats by Profile

    @SproutCoffeeCHI 56,425

    @SproutCoffeeSF 94,427

    18%

    Follower

    Increase

    18%

    18%

    18%

    18%

    34

    Media

    Sent

    45

    46

    35

    69

    3.85

    Engagements

    per Media

    9.65

    7.85

    9.85

    9.65

    5

    Comments

    Sent

    4

    13

    18

    4

    879

    Total

    Engagements

    879

    879

    879

    879

    34

    Followers

    Gained

    46

    79

    47

    135

    Instagram Stats by Profile

    sproutsocial.com

    http://www.sproutsocial.com/http://www.sproutsocial.com/
  • 7/24/2019 Sprout Annotated Reports All

    28/29

    SENT MESSAGE

    REPORT

    GETTING STARTED WITH THE

    See how every message performed so

    you can gain insight from your great

    (and not so great) content.

  • 7/24/2019 Sprout Annotated Reports All

    29/29

    MySproutCoffee

    Bring a buddy and get 10% off both

    your coffees every #TGIFriday

    (Tweet) by Darryl V.Mar 29 at 10:29 am

    Date Sent

    Sent Messages

    500k

    467k

    567k

    345k

    129k

    223k

    77k

    23k

    4k

    1k

    250k

    100k

    126k

    89k

    120k

    45k

    67k

    3k

    2k

    2k

    1m

    899k

    880k

    785k

    456k

    201k

    178k

    90k

    16k

    2k

    Clicks Responses Reach

    This Week

    MySproutCoffee

    @JohnMayerwill be playing out our SF

    coffee house bit.ly/aFSD83/

    (Tweet) by Darryl V.Mar 28 at 6:29 pm

    MySproutCoffee

    Its #SpringSaletime! All mugs and

    travel cups on sale now.

    (Tweet) by Sarah M.Mar 28 at 1:15 pm

    MySproutCoffee

    Interested in learning more about our

    CEO? Read this: bit.ly/ASFD89

    (Tweet) by Darryl V.Mar 27 at 10:29 am

    MySproutCoffee

    2 for on pastries all this week at your

    local Sprout #BOGO

    (Tweet) by Darryl V.Mar 26 at 5:45 pm

    Clicks 129k

    Favorites 4k

    Responses 120k

    Retweets 115k

    Replies 34k

    Reach 456k

    Send Again | Remove from Twitter

    MySproutCoffee

    We just opened a store in London.

    Check out @MySproutCoffeeUK

    (Tweet) by Sarah M.Mar 26 at 8:29 am

    MySproutCoffee

    Tea Tuesdays are back! Buy a 16 oz tea

    and get 10% off.

    (Tweet) by Darryl V.Mar 25 at 10:29 am

    MySproutCoffee

    Stop by after 2pm this Wed and get

    15% off your coffee drink.

    (Tweet) by Darryl V.Mar 24 at 4:57 pm

    MySproutCoffee

    Interested in helping your community?

    We can help bit.ly/asf6HJK

    (Tweet) by Darryl V.Mar 24 at 9:29 am

    MySproutCoffee

    Bring a buddy and get 10% off both

    your coffees every #TGIFriday

    Twitter

    Include DMs

    @MySproutCoffee

    @MySproutCoffeeNYC

    Facebook

    Include PMs

    Include Comments

    Unpublished Posts

    Sprout Coffee Co.

    Sprout Coffee NYC

    Instagram

    Include Comments

    MySprout Coffee

    MySproutCoffeeNYC

    Google+

    Include Comments

    Sprout Coffee Co.

    Sprout Coffee NYC

    Totals for This Week

    +1s 13,000

    Comments 354

    Reshares 3,400,000

    EXPORT CSV

    SentmessagereportsareavailableforTwitter,Facebook,InstagramandGoogle+.

    Easily resendahigh

    performingmessageorremoveasensitivemessagewith a clickofthemouse.

    Sort bydatesent,clicks, responsesorreach. Clickonamessagetoget

    additional detailson

    who retweetedyourmessage.

    Usethetimestamptobenchmarkaudiencepatterns.