sprout! blogging 101
DESCRIPTION
Blogging for a causeTRANSCRIPT
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A Sprout! Workshop
Blogging 101Blogging for a cause
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an arts & social sciences graduate, trained in the media, working in
an educational technology department, who guides heritage walks
and struggles with the eternal question: why?
A short introKenneth Pinto
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How about you?
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Do you blog?
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What do you use to blog?
Blogger
LiveJournal
WordPress
Multiply
Something else
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Who has used...?
Flickr
YouTube
Firefox
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Section 1
Reconceptualizing blogs
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What is a blog?
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Dr danah boyd, Social Media Researcher
Medium not genre
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DiaryPersonal publishing
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Section 2
Why blog?
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Simple to administer
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Google Juice
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You have something important to share
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Personal archive,public resource
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Section 3
Considerations
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Occasional post on personal blog
orTopical blog
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Which blog engine?
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Blogger or WordPress(both have great Google Juice)
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Which blog engine?
Blogger
Easiest
Most popular
Most flexible
WordPress
Static Pages
Categories & tags
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Choosing a layout or theme
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Simple is best
Good or Bad?
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Can be fancy but...
It’s all about readability
Fonts
Font size
Colour combinations
Each post must have its own page
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Section 4
Important bits and pieces
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Important parts
Title
Permalink
Date
Archives - Categories/Tags/Keywords
Archives - Date
Search field
Blogroll
RSS Feed
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Section 5
Writing a post
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Who is the audience?
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Dedicated posts on personal blogs
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Broad or narrow scope?
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Man bites dog: the importance of a good title
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Grab attention!
Catchy
Meaningful
Evaluate these:
My trip to Sungei Buloh
Surprising Sungei Buloh
Guess what I saw at Sungei Buloh
The crocodile looked me in the eye
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Fleshing out the post: 5 Ws 1 H
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1000 words
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Section 6
Photos and videos
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Take your ownColleen aka Damselfly
will cover photography later
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Or use other people’s photos and videos
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Did he just say,“Use other people’s photos and videos?”
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Creative Commonshttp://creativecommons.org/
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http://www.flickr.com/photos/budak/
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http://www.flickr.com/search/advanced/
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Contributeyour photos and videos
for others’ use too!
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Section 7
Not just about producing content
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Reading others’ blogs
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Commenting on others’ blogs
(provide encouragement and give information)
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Highlighting and linking to others’ content
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Section 8
Credibility & Community
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Networking: both realspace and online
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Provide accurate and timely information
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Look out for events and invite others for walks
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Other bloggers will highlight you if you are
credible
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Section 9
Social Media Ecosystem
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Facebook, Twitter, Posterous
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Section 10
Blog Sustainability
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How frequent should I post?
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Blogging takes effort - pace yourself
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Lazy?Save drafts for later
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Blog fatigue - hiatus doesn’t mean stop
everything
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Section 11
Three takeaways
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No blog is an island
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Google is your friend
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Maintain a presence