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springer.com Online or Invisible How Springer takes advantage of the online marketing opportunities with Google Rome, 8 March 2007 Wim van der Stelt VP of Marketing Slide 2 30.11.2015 | From Destination to Exploration |2 Global Presence Approximately 5,000 employees Austria 70 publishers in more than 20 countries worldwide Slide 3 30.11.2015 | From Destination to Exploration |3 - Backlist with more than 40,000 titles - 16.000 ebooks, 4000 new titles every year - 1,450 journals (print and online) and more than 5,000 new book titles every year Mathematics \ Computer ScienceClinical Medicine Physical Science \ EngineeringEconomics \ Statistics Medicine Biomedicine \ Life SciencesHuman Science Architecture S cience \ T echnology \ M edicine Slide 4 30.11.2015 | From Destination to Exploration |4 Google Book Search Key Figures 26,000 books available 10 million views / year 360,000 Buy this Book clicks / year All books viewed at least once 86% of books have a BTB click 30% of BTB clicks go to Springer.com Number of Springer Titles in Google Book Search Google Book Search program is a significant marketing channel. Slide 5 30.11.2015 | From Destination to Exploration |5 What books are in Google Book Search? by Language by Publication Year The vast majority of titles available are at the end of their product lifecycle. Slide 6 30.11.2015 | From Destination to Exploration |6 Whos getting the hits on Google Book Search? (Data from https://books.google.com) Avg. BTB Clicks per Title by Copyright YearAvg. Impressions per Title by Copyright Year Usage is fairly evenly distributed over all books regardless of copyright year. 11.1 11.8 14.3 13.1 13.6 13.1 11.9 11.8 12.9 11.8 12.2 12.9 12.8 5.3