speed camera lottery - social gamification - manu melwin joy
TRANSCRIPT
Speed Camera Lottery Social Gamification
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Speed Camera Lottery• The Speed Camera
Lottery was
implemented by the
Swedish National Society
for Road Safety in
November 2010.
Speed Camera Lottery• The idea behind it was
to encourage drivers to
obey the posted speed
limits by making it fun to
do.
Speed Camera Lottery• Each vehicle’s speed was
displayed to the drivers
passing by and recorded
by the system.
Speed Camera Lottery• Speeders would be
photographed and
issued a citation, with
the proceeds going into
a cash fund.
Speed Camera Lottery• Drivers who obeyed the
speed law would also be recorded and entered into the lottery, where they would be eligible to win some of the money from the speeders.
Speed Camera Lottery• Prior to the SpeedCam
Lottery, Stockholm drivers were motivated to drive safely for the general public good (Epic Meaning & Calling), to avoid citations (Loss & Avoidance), or through encouragement from immediate visual feedback (Creativity & Feedback).
Speed Camera Lottery• With the introduction of the
SpeedCam Lottery, drivers were receiving new motivations from potential cash incentives (Ownership & Possession), lottery anticipation (Unpredictability & Curiosity), encouraging reinforcement (Development & Accomplishment), and public pressure (Social Pressure & Envy).
