zamzee - social gamification - manu melwin joy
TRANSCRIPT
ZAMZEESocial Gamification
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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ZAMZEE• Studies show that the
activity rate for children
between 9-15 have
decreased by 60%, leading
to obesity, diabetes or
even worse diseases.
ZAMZEE• In the quest to keep kids active,
parents have found a powerful
new ally in Zamzee, a fast-
growing social enterprise on a
mission to help kids and their
families make physical activity
a fun part of daily life.
ZAMZEE• Zamzee combines the fun of
games and the science of
motivation to boost kids’
physical activity levels —and
it’s succeeding with help from
Bunchball, the pioneer and
market leader in gamification.
ZAMZEE• Zamzee is an activity meter
and motivational website meant to increase physical activity levels and, in doing so, help fight the sedentary behavior epidemic in the U.S., a key risk factor associated with obesity, heart disease and diabetes.
ZAMZEE• Zamzee’s gamified
website allows kids to view their activity levels, earn Pointz for movement, take challenges and achieve goals.
ZAMZEE• Worn on a belt or carried in
a pocket, the Zamzee activity meter monitors kids’ physical activity throughout the day. Users regularly plug their devices into their computers and upload recorded physical activity data into their online personal profile.
ZAMZEE• The profile is a key part
of the motivational, game-based website, designed to initiate and sustain behavioral change based on scientific principles.
ZAMZEE• On zamzee.com, kids can
climb the leaderboard and compete with friends, take on challenges through storybook-style adventures, and take actions that earn them double, triple or even quadruple Pointz.
ZAMZEE• Bunchball’s acclaimed Nitro
platform and its avatar engine are key parts of the zamzee.com motivational experience, allowing users to personalize their profile in a way that’s safe and compliant with the Children’s Online Privacy Protection Act.
ZAMZEE• Amazingly, Zamzee has
concrete data to show that the activity rate of children increased by 59%, a very sizeable increase that will help encourage kids to go to the gym more when they grow up.