cisco - gamification in hr - manu melwin joy
TRANSCRIPT
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CISCO Success StoryGamification in HR
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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CISCO
• Cisco use gamification across a number of key programs. One program where they have extensively incorporated gamification techniques is their Social Media Training Program.
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CISCO
• This program offers a unique opportunity for employees and contractors at Cisco to build their social media skillset. And the opportunity to leverage the skills they learn is manifold.
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CISCO
• For example, sales account managers learn to use Twitter to reach their customers and human resources representatives learn to use LinkedIn to reach potential candidates.
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CISCO
• And, there are many other
job roles that benefit
through social media, such
as marketing (of course!)
and product development.
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Progression Levels
• The Social Media Training Program includes three levels of certification: – Specialist– Strategist and – Master.
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Progression Levels
• Each level of certification
requires players to show
increasing levels of social
media expertise.
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Progression Levels
• At the Specialist level, players are required to take 15 courses. At the Strategist level, players are required to take an additional 13 courses and author a blog post.
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Progression Levels
• And, at the Master level, players are required to 10 courses and create case study illustrating an integrated social media initiative or create a social media strategy.
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Progression Levels
• In addition, there are also four sub-specializations available:– Social Media for HR– Social Media for Sales– Social Media for Executive
Communication Managers– Social Media for Internal
Partner Teams
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Bring Fun into the Mix with Team Challenges
• In addition, the program
incorporates team
challenges where players
can join together in small
teams or participate as an
entire organization to
complete the certification.
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Bring Fun into the Mix with Team Challenges
• This is an effective way for
individuals in an
organization to grow new
skills together. And players
earn badges for completing
team challenges.
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Firing up Motivation
• Learning is often an intrinsically
motivated activity. Individuals
enjoy the challenge of learning
new skills. And, learning new
professional skills can help
them advance in their careers.
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Firing up Motivation
• And, when you combine the intrinsic motivation with gamification techniques, this further encourages participation and engagement. The Social Media Training program and the use of gamification drive engagement through various techniques.
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Firing up Motivation
• Exploration
– Players have fun exploring
social media topics. There are
many courses available, and
participants can learn about
the different aspects of social
media through the courses.
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Firing up Motivation
• Progression Loops– With three levels of certification,
four sub-specializations, and mid-way level accomplishments, players can progress through multiple levels of learning. Each class completed is a small challenge achieved. And, each level of certification is the larger challenge. The goal of the game is to get from Specialist to Master for the core learning track.
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Firing up Motivation
• Teamwork– Humans are social animals.
And, the team challenges allow players to collaborate and compete with each other. Working together as a team to achieve a goal can be fun.
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Firing up Motivation
• Over 650 individuals have
been certified with more
than 13,000 courses taken.
And, this number continues
to grow every day.
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