spectrum team & culture slide deck
DESCRIPTION
This is the slide deck from Texas State SBDC's Knowledge Transfer session titled, "The Importance and Impact of Team and Culture," presented in Round Rock, Texas on October 17, 2013. Presenters included: Jason Seats, Managing Director of Austin Techstars, Paul O'Brien, Growth Hacker & Founder of SEOBrien, Paula Soileau, Co-Founder of Affintus and Casey Amidon, VP HR of Drillinginfo. The session included a case study of the hugely successful Austin tech company, Drillinginfo, which now has over 500 employees world-wide, has been ranked among Austin's "Top Work Places" 3 years running, is recognized as one of the 50 fastest growing companies in Austin 9 years in a row and whose CEO (Allen Gilmer) won the coveted Ernst & Young "Entrepreneur of the Year" award in 2012. The session was video-taped and will be added to the Texas State SBDC websites.TRANSCRIPT
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Knowledge Transfer Series Upcoming Calendar November Incubators, Accelerators and Co-work Space:
What’s Right for Me?
December Office Hours
January Investors, Angels, Venture CapitalCrowd Funding
February Working with Universities
Watch Your Inbox for Upcoming Program Details and Event Announcements
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Paula A. Soileau, CPACoFounder
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Building A Team
• Team starts with YOU• Know thyself• What’s needed (vs who)• How to evaluate others
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• Partner or key hire• Well-rounded team• Techies and non-techies• Creative compensation/vesting
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Work Culture
• Beyond window dressing• What you say, don’t say and how
you behave• Authenticity – reflects us as
individuals
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better hiring decisions
©2013 Affintus, LLC
www.facebook.com/Affintus
www.twitter.com/affintus #affintus
www.youtube.com/user/affintus
www.affintus.com/blog
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@seobrien
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@seobrien
Beware of advice about successful people and
their methods- Scott Adams; WSJ, Saturday
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@seobrien
Know what's in the box
Business Owner Comfortable Living
Product / Market Change the World
Inn
ov
ato
r
Marketer
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@seobrien
IntuitQ4 2012 investment
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@seobrien
Advanced Manufacturing
Clean Energy & Power Technology
Corporate Headquarters
Data Centers
Life Sciences & Biotechnology
Multimedia Technology
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@seobrien
It defines your future
Product / Market Change the World
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@seobrien
Product / Market or Goal OrientedSeed MVP Monetiz
eScale Pivot
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@seobrien
Change the World: PhilosophyFriends & Family
Seed (Angel) Scale (Series A) Monetize (Series B)
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@seobrien
To put it bluntly, goals are for losers. That's literally true most of the time. For example, if your goal is to lose 10 pounds, you will spend every moment until you reach the goal—if you reach it at
all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure
that they hope will be temporary.
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@seobrien
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@seobrien
Passion, purpose, story, branding... MarketingCulture defines your approach to attracting and retaining:
1. Employees2. Partners3. Customers4. Investors
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@seobrien
If you're creative, you have to keep innovating bigger!
- whurley; Chaotic Moon
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@seobrien
Innovation is about conveying your
imagination to someone else.
- whurley; Chaotic Moon
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@seobrien
Because the purpose of business is to create a customer, the business enterprise has two–and
only two–basic functions: marketing and innovation. Marketing
and innovation produce results; all the rest are costs. Marketing
is the distinguishing, unique function of the
business
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Team and Culture
From the perspective of a venture investor
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9 quick points
✤ 3 on how we pick
✤ 3 on culture formation
✤ 3 on the culture of Techstars
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Selection
✤ Team, Team, Market, Product, Traction
✤ Team dysfunction is heart disease
✤ Traction
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Culture Formation
✤ In the beginning, it’s all founders
✤ Scaling either dilutes or strengthens
✤ Startups are pressure cookers
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TechstarsDNA
✤ Give first
✤ Mentor and be mentored
✤ The long long term
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The story of Drillinginfo
Culture and Team BuildingCasey Amidon
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Start up phase:◦ Culture of the start up is the founders
High growth/expansion phase (current):◦ Focus on mission – make sure everything you do everyday
is working toward that mission.◦ Define your core values, get buy-in from everyone, and
stick to them.◦ Admit openly where there are setbacks or failures – this
builds trust.
Mature Business (future ideal):◦ Core values are ingrained in company culture◦ Climate of trust and openness throughout the organization
Progression of DI Culture
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Purpose (why do we exist): “We provide the fuel to improve the global quality of life.”
Mission (what we do): “We enable the world to make better oil and gas decisions, faster.” Work hard, play hard.
One team
Partners in success
Exceptional is normal
Innovating at DI Speed
Explore the impossible.
Open doors, open minds
Change Agents Fueled by passion Do the right thing
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