Specialization for the WinChristian LindbergAjoy Krishnamoorthy

BetterFasterStronger

Version 5.0

Information Overload

Buying BehaviorsCrowded

Marketplace

What’s your differentiation?

Product Domain Services

Price?

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself - Peter Drucker

• Lead with your differentiation• Tell your story• Know when there is not a fit• Not a commodity

• Customize the pitch• Address different buyer types at

different stages of the buying journey

• What’s in it for the customer?

Some tips…1. SEM this, SEO that….but DYKC? (Do You Know the

Customer)2. Digital marketing is more than a pretty web site

(but having one is a solid start)3. Keep your friends close, enemies….? (know your

competition, their weakness and their STRENGHTS)

4. Do more of what’s working and less of what’s not (First step is finding what is working and what’s not)

• Be data driven (with context).

5. Stand on the shoulders of… ecosystem (Don’t go it alone; Value add with partner solution)

Tales from the trenches

Patricia BennettCEO PC Bennett

Dennis StroudCEO Spitfire Management

Mark DammCEO FuseForward

Resources

- Marketing and Sales toolkit (Available on partner portal)

- Digital Hub Package- Acumatica marketing university- Campaign in a box (Vertical focused)

http://partners.acumatica.com