sparc - pestle analysis

PESTLE analysis for the sport and recreationPESTLE analysis for the sport and recreationsectorsector

PESTLE means: political, economic, social/cultural,technological, legal, environmental

An description of trends (known) and emerging issues(unknown) that may impact on our sector

Tends to be an external analysis, and complements a SWOTanalysis

Notes/QualificationsNotes/Qualifications

Developed through brief analysis of primary sources and aninternal discussion group

No external consultation

No “so what” analysis or discussion

PoliticalPolitical

Community wellbeingoutcomesFacilities

Local government reform

Long term planningRevenueInfluencePolicy platform

Changes of government or politicalideology

International sportingagreements (eg doping)SponsorshipLocation of competitionopportunities

Globalisation

Impact Area ExamplesTrend/Emerging Issue

PoliticalPolitical

Event hostingTerrorism

EventsInnovation

Risk averse approaches in government

Roles and responsibilitiesInfluence

Legislation (eg gaming, alcoholsponsorship)


EconomicEconomic

Harder to get fundingNew revenue models

Competition for sponsorship dollar

Re-focus existingprogrammes/initiativeslike Govt walk the talk

Emerging economies – different businessmodels

Business ‘leading the way’and driving communitywellbeing

Company awareness of health relatedproductivity gains

Type of programmeinitiativesRoles of Govtdepartments

Government spending patterns – incrhealth, decr education spending, constantspend on services


EconomicEconomic

Clubs, RSOsIncreasing requirement for commercialviability to remain competitive

Recreation becomes aluxury rather than basicneed

Reducing disposable income

NZ less desirable as anevent destinationLocalised events andopportunities

Increasing fuel (planes and cars) costs

Predominance of privategyms (higher costs)impacts on affordabilityDecrease in gate sales

Increasing facility costs and demandImpact Area ExamplesTrend/Emerging Issue

Social/CulturalSocial/Cultural

More retirees and fewerworkers – less taxChanging needs/demands

Aging population

It will change…how doyou express it in a policyenvironment?

National identity

Competition between thetwo will continue in multicultural society.

Active vs passive recreation trends

‘asianisation’ and‘browning’ of NZ changes:– typical kiwi sports–how sport is organised

Increasing multi-cultural societyImpact Area ExamplesTrend/Emerging Issue


When we carry oursport/recreation activities

Flexible work time

Greater involvement ofwoman, Maori, mastersprogrammes

Growth in influence of minority groups

How and when we carryout recreation /sport willchangeAvailability of volunteers

Changes in traditional life cycles andfamily structure (single parents, workingparents)

Govt will have lessinfluence/relevanceRise of individual (notteam) sportsDesire for greater choice

Changing generational attitudes – the“me” generation



Viability of gate salesGrowing dependence onmulti media

Impact of media on society values andknowledge

Fewer volunteers‘Quick fixes’ to achievesame outcome e.g. drugs.

Time is money

Need to work smarter notharder.Business ‘leading the way’to promote productivity.

Work-life blurImpact Area ExamplesTrend/Emerging Issue

TechnologicalTechnological

NZ competitivenessNZ access to technology –relationship to USA

Rise in science, R&D in China, SouthKorea, India

Society values and ethicswill be challenged – howhuman is human?

Technological change outpacingsocial/cultural change

How we exercise will change(no longer on sports fieldsand in gyms)

Formation of virtual communities led bymobile phones and internet

Decline in traditional sportsChanges to resources e.g.ball vs computer

Emergence of virtual gamingImpact Area ExamplesTrend/Emerging Issue

TechnologicalTechnological

Declining gate salesMore couch potatoes

Home theatre technology

Changing ethics – are weready for drugs in sportand bionic sportspeople

Medical advances – bionics, geneticengineering, drugs


LegalLegal

Increased legal andinsurance costs

Selection challenges

Fewer volunteersReduced support forevents

Liability and Risk issues

Facilities – their location,design and impact

Resource Management ActImpact Area ExamplesTrend/Emerging Issue

EnvironmentalEnvironmental

Impacts NZ as an eventdestination – e.g. weed inlakes impacts rowing

Biosecurity issues

Reduced venues for sportingactivities

Competition for water – e.g. hydro

Competition for inner cityfacilities

Urban consolidation

Breadth of activities that canbe undertaken changes ifpublic access routes tocoast/lakes/rivers/parks etcchange

Changing attitudes to public access toland and water – e.g. Govts publicaccess policy



Cost to fly to NZ isprohibitive – no R&D forreplacement for jet fuelyet!

Perception of NZ “wing print”

Cost of hosting eventsmay increaseSeen as more sustainable

Public demand for “green” facilities andsustainable development

Alpine sports – snow linesrecede may changeeconomics of eventsCoastal areas – preventingwater inundation mayimpact economics ofevents.

Global warmingImpact Area ExamplesTrend/Emerging Issue


Access to natural facilitiesTraining and recreationenvironment

Increasing pollution

DOC increasing area of‘public conservationestate’ – moreopportunities forrecreationIncreased demand forurban recreationenvironments

Conservation ActImpact Area ExamplesTrend/Emerging Issue

sparc - pestle analysis

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