pestle analysis final ppt
TRANSCRIPT
McDonald’s
WELCOME TO THE WORLD OF
McDonald’s
“One world, One Burger”- McDonald’s
MCDONALD’S CORPORATION
PESTLE ANALYSIS
PESTLE
Political
Economical
SocialTechnology
Legal
Environment
The questions to ask are:
•What are the key political factors likely to affect the industry? •What are the important economic factors? •What cultural aspects are most important? •What technological innovations are likely to occur? •What current and impending legislation may affect the industry? •What are the environmental considerations?
POLITICAL
2 challenges faced in the Indian market: To avoid hurting religious sensibilities of Indian consumers To avoid political confrontation with Indian government and political activists
ECONOMICAL
Economic LiberalizationLate entry in 1996Initial import of produce and forex issuesCompetitive and pricing AnalysisTax
Team 11
SOCIO-CULTURAL
• Expectations of target market
• Family Restaurant• CSR Initiatives
TECHNOLOGICAL
• Improved Inventory System
• Supply chain management
• Easy Payment and Ordering systems for its customers
ENVIRONMENTALCriticism:Cruelty to animals and slaughteringPlastic food controversyUnhealthy food productsInitiatives :Use of paper bagsPromotion of several highly visible sports-related activitiesGreen initiatives
LEGAL
• Halal Certification• ISO Certification• Operating Hours• Labour and
Employment Laws• Environmental
Laws
BYE BYE SEE U AT McDonald’S
Thank
you