pestle analysis of coca cola
TRANSCRIPT
Coca Cola Company and other organizations have their own weaknesses and strengths
Analyzing the future constraints is an advantage for the companies
PESTLE Analysis is a popular method that focuses in the external factors of the business and the environment
Political Analysis
Economic Analysis
Sociological Analysis
Technological Analysis
Legal Analysis
Environmental Analysis
Examines the current and potential influences from political pressures
In case of regulations, the government has the
power to set potential fines for the companies Changes in laws and regulations might affect the
book of the company as well as their entry in foreign country
Coca Cola continuously monitoring the policies and regulations set by the government
Economic analysis examines the local, national and world economy impact
The non-alcoholic beverage industry has high sales in countries outside the U.S
These markets will continue to play a major role in the success and stable growth for a majority of the non-alcoholic beverage industry
Analyzes the ways in which changes in society affect the organization such as changing in lifestyles and attitudes of the market
Consumers from the ages of 37 to 55 are also increasingly concerned with nutrition
This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages
Technology is the main focus of the analysis where the introduction and the emerging technological techniques are valued
This creates opportunities for new products and product improvements
The advancement in technology has led to the creation of cherry coke in 1985
Legal aspect focuses on the effect of the national and world legislation
The Coca Cola Company receives all the rights applicable in the nature of their business
Every inventions and product developments are always going into the patented process
Environmental analysis examines the local, national and world environmental issues
According to the data of the Coca Cola Company, all of the facilities are strictly monitored according to the environmental laws imposed by the government
With the intensive study of the PESTLE, the company will continue to emerge
Develop if they manage to find solutions in different challenges that the entire organization might face