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By

Thierry Mbenoun

Pestle analysis

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Marketing planning and

processesPESTLE Analysis

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AimTo introduce you to the use of

environmental analysis.

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1) name the elements of a PESTLE analysis

2) give a range of possible inclusions for each section

of the PESTLE analysis

3) apply PESTLE analysis to a real company.

ObjectivesStudents will be able to:

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What are the external factors and elements that can

prevent a company from doing what they want.

Reflection

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SWOT- external and internal factors

Pest

Pestle ?

Introduction

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political stability

government structure

trade policy

tax policy lobby impacts

local perceptions and attitudes

regional conflict

See an example in this video, click it http://www.youtube.com/watch?feature=player_deta

ilpage&v=Uz3V_j1IpQ0 

Political

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economic growth

interest rates

inflation currency valuations

credit availability

employment rates

See this example, click the video link http://www.youtube.com/watch?feature=player_deta

ilpage&v=z7VkPJB2WoU 

Economic

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demographics

skilled labor

education

health care attitudes toward work

quality of life

Click these videos to see an example.

http://www.youtube.com/watch?feature=player_detailpage&v=S2nfHdxUUg0 

 http://www.youtube.com/watch?feature=player_detailpage&v=AtxpOhqkm1I 

Social

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new research

rate of change

IT implementation in your area

product life cycles

government research funding

changes in Internet use – service disintermediation, videoand voice delivery, social networks

mobile telephony penetration and development – mobile

applications Automation, hologram 

Click this video to see an example

http://www.youtube.com/watch?feature=player_detailpage&v=deoOTqT-SMI 

Technological

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tax law

trade

employment

security

resource acquisition

Legal

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local regulation

international treaties public perception 

local climate concerns

client values

Most incredible volcano footage ever Click and see this video

http://www.youtube.com/watch?feature=player_detailpage&v=IAxj2ob_JoU 

Environmental

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Pestle are external factors that Each and every category of factors is ofcrucial importance to advanced strategic management, and the PESTLE

analysis in itself is definitely a must for any business or company,regardless of its industry. It is true that the importance of each category offactors will always vary from business to business, but nonetheless PESTLEremains a mandatory analysis techniquePestle stands for : Political Economical Social Technological Legal Environmental

conclusion