soulpolice
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Presentation at the INMA seminar in Copenhagen "Re-creating Value in An Age of Abundance".TRANSCRIPT
Friday 5 February 2010
Interactive Design Agency
Friday 5 February 2010
"Our passion is the Internet, where we maintain and strengthen brands by developing solutions made-to-measure."
We Love Internet
Friday 5 February 2010
What we do
Concept DevelopmentCampaign siteCorporate siteBanner-adsMotion Graphics & 3DDesign
Mobile solutionsiPhone appsDesktop applicationsSocial media integrationDirect MarketingGames
Friday 5 February 2010
What we do
Bla, bla, blaBladia, blaBla, bla, bla, blaInternet BingoAnnoying introsBla, bla, bladi
Even more, Bla, blaAnd PreloadersBla, iPhone bla, blaViral Social SEOBla, bla, bla, blaAnd finally, bla, bla
Friday 5 February 2010
What we do
Statistics/trackingBanner productionIntegrated campaignsVirl marketingCGIStationary design
StrategyDigital Content productionCopywritingVoice overs and AudioContent Managment Systems
Friday 5 February 2010
What we do
Bla, bla, blaBladia, blaBla, bla, bla, blaInternet BingoAnnoying introsBla, bla, bladi
Even more, Bla, blaAnd PreloadersBla, iPhone bla, blaViral Social SEOBla, bla, bla, blaAnd finally, bla, bla
Friday 5 February 2010
In other words
A full service digital agency
Friday 5 February 2010
Friday 5 February 2010
How to add value by gently breaking formats, conventions and rules
An exploration of alternative ways of approaching digital campaigns and measuring their success
Friday 5 February 2010
Fjordland
Readymade food campaign
Commisioned by Kitchen Advertising Norway
Friday 5 February 2010
Fjordland
Primary: Entertain the target audience
Secondary: Support main communication and generate brand awareness
Friday 5 February 2010
150 000 users played the game
Interaction Rate up top 20 times average
Click-through Rate over 2 times the average
Featured case at Microsoft seminar
Awarded at Sølvtaggen
Fjordland
Case results:
Friday 5 February 2010
Give users something of value to them(i.e. fun)
Banner ads can be used for more than delivering clicks
This type of banner can add value to the site it is running on
The IR can be more valuable than the CTR
Removing the logo and payoff doubled the IR. Pull, not push
Fun & Games are for many brands very effective marketing
Campaigns can start and end with the banner ad
More than a Banner Ad
Solutions and possible insights:
Friday 5 February 2010
Friday 5 February 2010
Friday 5 February 2010
Give users something of value to them(i.e. fun)
Banner ads can be used for more than delivering clicks
This type of banner can add value to the site it is running on
The IR can be more valuable than the CTR
Removing the logo and payoff doubled the IR. Pull, not push
Fun & Games are for many brands very effective marketing
Campaigns can start and end with the banner ad
More than a Banner Ad
Solutions and possible insights:
Friday 5 February 2010
Pringles Hema Adidas
Examples
Friday 5 February 2010
Gjensidige
Insurance for youngsters
Commisioned by McCann Worldgroup Norway
Friday 5 February 2010
Gjensidige
Primary: Make a standard, boring request form fun and engaging
Secondary: Sell or create leads for insurance packages for young people
Friday 5 February 2010
Silver in Max Marketing Mix
Awarded at Sølvtaggen
CTR up to 8 times the average
More insurances sold during 2 weeks of campaign than
the rest of the year put together
Gjensidige
Case results:
Friday 5 February 2010
Break the standard banner format constraints
Intense and eye-catching animations
Use of humor and suprising elements
Almost no product mentioned in the banner
Brand guidelines were not followed
Breaking the formats
Solutions and possible insights:
Friday 5 February 2010
Dontclick.it Wario Shake it Url Ads $1mill. homepage
Breaking the formats
Friday 5 February 2010
Motorola City
Motorola Governement & Public Safety Solutions
With BBDO New York, Business to Business
Friday 5 February 2010
Shortlist, finalist and merit winner The One Show
Shortlist and finalist Cannes Cyber Lion
Gold and diploma at Gulltaggen
Gold and 2 silver world medals, New York Festival Int. awards
Adobe edge of flash feature
Bronze MiXX Awards
Gold B2B awards
Contagious magazine case study
Motorola City
Case recognition:
Friday 5 February 2010
Motorola City
Primary: Create an engaging and informative presentation of Motorolas product range
Secondary: Primary audience has very limited time for diving into details and understanding the products
Friday 5 February 2010
Breaking the conventions and norms of B2B communication
Storytelling rather than massive chunks of information and factsheets
Visualizing the products in real world situations
Empowering sales personell to quickly present complicated products
Motorola City
Solutions and possible insights:
Friday 5 February 2010
Cisco Gov. AT&T Gov.
Competition
Friday 5 February 2010
