SoLoMo Promotion

BONDARENCO AlinaOPRIS Raluca

MBA2A

Target AudienceFemale and Men clientele loyal to or interested

in: The Body Shop Brand; SPA treatments; Social Responsible companies; Smartphones and internet.

The Offer Each time a client goes into a Body Shop

boutique and checks-in either via Foursquare, Google, Yelp or Facebook by the means of the smartphone application of the brand, receives a promotional offer inviting them to use the SPA with a 10% discount on the treatments;

If shared with a friend, the friend also gets 5% off;

The offer also works with the hotels nearby not having SPA facilities and using a LoungeUp application. The interested guest is invited to discover our SPA with a 5% discount on treatments or products;

Once the application downloaded, each time you pass in the area, you receive the latest personalized offers only through a permission-based approach.

Why this offer? Create more brand

awareness;

Increase our direct purchases and revenues;

Reward guest loyalty;

Attract new segments of customers;

Enhance customer service experience.

Social Media Involved Foursquare;

Google;

Yelp;

Facebook.

LocalizationBy the means of the GPS localization for the

customers having the application and passing in the area, having accepted to share their information with us;

Having checked-in on one of the social medias involved;

Guests staying at the partner hotels.

SoLoMo Structure

The Body Shop wishes you a warm welcome!