Kathie Chang & Anthony HwangUGTTW 2009

February 10th, 2009

• What is– Social Context– First Commercial Wiki Company (2002)– Based in Pablo Alto– Co-Founded by Peter Kaminski and Ross Mayfield– Collaboration– Integrated Solutions– Over 5000 Clients– “Enterprise Software 2.0”

• "Angel" round– Reid Hoffman, CEO of LinkedIn and former EVP of Paypal

• Series A– Omidyar Network (Founded by eBay founder, Pierre Omidyar.)

• Series B– Draper Fisher Jurvetson– SAP Ventures– Omidyar Network– University Venture Fund

• Series C– $9.5+ million raised in Series C in November 2007.

• Ross Mayfield – Worked as an advisor to the

President of Estonia – 1998: Co-Founded RateXChange – Served as VP of Marketing for

Lucida Inc. – 2002: Co-founded SocialText – Active advisor in tech realm:

Slideshare

• Ross Mayfield - Chairman, President and Co-founder of Socialtext

• Founder of Barcamp, spin off of Tim O’Reilly’s Foo Camp– Conferences meet pretty regularly using wikis from around the world

changing conference meetings forever.

• CEO of SocialText – Replaced Ross Mayfield in Nov

2007

• Former– Cisco: VP Worldwide Enterprise

Marketing– Adobe Systems: VP Vertical and

Solutions Marketing

• “The Web as a Platform”

• Simplicity• Crowdsourcing• User Experience• Lightweight

• Hawaiian term “wiki wiki” “fast fast”• Easy to add, remove, and edit content• Easy to set up and use for better collaboration

• Digital asset management system for ideas: for ideation (share ideas)

• Open editing environment• Online collaborative applications• Security/scalability• Train/educate users and tweak

functionality/appearance• Open source

• 90% of collaboration happens in email for corporations• 75% of company’s knowledge stored in emails• Microsoft Word can’t handle hundreds of editors of one

document

Enterprise problems- Enterprise apps are expensive $$$$- Take months longer to fully deploy- Training of adminastrators and users needed- Fall short of expectations of benefits delivered

“An enterprise mashup of Facebook, FriendFeed, enterprise microblogging, and the wiki.”

• Launched September 30, 2008

• Social Networking to the Enterprise

• 4 Brand New Tools Launched:• Socialtext People • SocialText Workplace• SocialText Dashboard• SocialCalc (Beta)

Small Business Option SocialText Professional 20 for Small Businesses

Monthly hosted service for professional use, up to 20 concurrent employees, $99 per month, billed monthly, 1 year contract.

SocialText Professional 50 for Small Businesses Monthly hosted service for professional use, up to 50

concurrent employees, $199 per month, billed monthly, 1 year contract.

• Boston College “ Boston College Increases Student-Teacher Collaboration”

• Global Design Consultancy"Socialtext lets us do rapid prototyping of proposals with a far-flung team.“

• Angel.com“Socialtext is the collaboration platform-of-choice for Angel.com.”

• Jotspot now owned by Google and turned into Google Sites (2006)

- “Microsoft Sharepoint killer”, because of its low cost and collaboration features.

• PB Wiki (30,000 businesses, over a third of the Fortune 500) : socialtext has 5,000 customers)

• Atlassian Confluence• Jive Clearspace

• Wiki app vs. wiki technology– Socialtext is overshadowed by wikipedia

• Wiki-evangelism– Without strong company-backed marketing effort to explain wiki, wikis can be

misunderstood.

• Only one person can edit at a time• Corporate culture

Rocococamp Montreal

• Customers can see/fell it before buying it with the 14 day free subscription. • Low cost/ low risk• Compatible with Sharepoint• Works with Lotus Notes• Works with OpenSocial on Google Apps• Part of SuiteTwo (Intel)

“The Collected expenditure on social networking, Rss, wikis, blogs, mashups, podcasting and will grow at a compound annual rate of 43% over the next five years“ -Gartner Research

In 2008, Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly

• Share job leads• Share and collaborate on resumes• Share and create events• Share and document corporate history• Share new business opportunities for the company and

alumni