Social Media and Social Software

InsideEugene LeeCEOSocialtext@eugenelee

SOMESSO London ‘09

Social Media is Great but…

“How can we collaborate with our customers when we can’t collaborate with

ourselves?”- CEO, Marketing

Agencyhttp://www.flickr.com/photos/beigephotos/3144752365/

Social Software Value Matrix

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

BusinessInnovation

OrganizationalTransformation

Business Model Transformation

Operational Improvement

CommunicationsImprovement

PartnershipImprovement

Operations

OrganizationStrategy

Social Software Platform

Socialtext Dashboard

Manage attention with personalized widget-based dashboards

Socialtext Workspace

Flexible collaboration with wiki workspaces and weblogs

Socialtext People

Discover connections with social networking for your people

Socialtext Signals

Simple sharing with social messaging for your people

Web-Oriented Architecture

Integrated User Experience

Socialtext Desktop

From Frien

din

g to In

sight

Who is working on what?Who worked on this before?

Who should I be working with?Insight

Who knows where something is?What are you working on?What have you learned?

Who can help me?Context,

Relevance, Updates

Who knows what?Who works with whom?

Who knows who knows what? Implicit

Social Networking

Who are you?Who do you know?Explicit

Social Networking

The Depth of True Enterprise Social Software

External Use Cases

http://www.flickr.com/photos/mdu2boy/437632262/

Talk/Tell

http://www.flickr.com/photos/sundazed/2721894796/

Amplify

http://www.flickr.com/photos/markusschoepke/245292284/

Listen

http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg

Monitor

http://www.flickr.com/photos/soldiersmediacenter/488224475/

Ask

http://www.flickr.com/photos/kiranj_29/62734113/

Answer

http://www.flickr.com/photos/vitorcastillo/2994723741/

Answer

Feedback

http://www.flickr.com/photos/visualpanic/2695165112/

Converse

http://www.flickr.com/photos/eye2eye/50892860/

Internal Use Cases

ttp://www.flickr.com/photos/jbalazs/724615669/

Status Updates

http://www.flickr.com/photos/60588258@N00/3226699355/

Ask

http://www.flickr.com/photos/orsorama/138560428/

Share

Discover

In Between External and Internal

http://www.flickr.com/photos/superciliousness/40279240/

Monitor

React

http://www.flickr.com/photos/rickydiver/184712100/

Discuss

http://www.flickr.com/photos/ghindo/1739299123/

Coordinate

http://www.flickr.com/photos/chewonki_mcs/3111341032/

Integration beyond Microblogging

http://www.flickr.com/photos/elsie/1419238432/

Collaboration

http://www.flickr.com/photos/islandfreedom/2728679996/

Knowledge

http://www.flickr.com/photos/ginnerobot/2549674296/

Co-Creation

Intranet 2.0

Enterprise Considerations

http://www.flickr.com/photos/zenobia_joy/3326569273/

Security

http://www.flickr.com/photos/zebble/6080622/

Privacy

http://www.flickr.com/photos/pong/2404940312/

Integration

http://www.flickr.com/photos/elsie/8229790/

Benefits?

http://www.flickr.com/photos/tracy_olson/61056391/

Breaking Down Silos

http://www.flickr.com/photos/zoomzoom/304135268/

“Watercooler ROI”

Finding Stuff Faster

http://www.flickr.com/photos/supermoving/358114681/

Faster Cycle Times

http://www.flickr.com/photos/neeta_lind/2216085742/

Better Decisions

BetterFasterTransmit fasterCoordinate betterChoose decisions betterAmplify weak signals

http://www.flickr.com/photos/seatbelt67/502255276/

A transparent world

Photo Credit: http://www.flickr.com/photos/e3000/1561440998/

Recommended Reading

Social Software Value Matrix

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

BusinessInnovation

OrganizationalTransformation

Business Model Transformation

Operational Improvement

CommunicationsImprovement

PartnershipImprovement

Operations

Culture

Strategy

Social Software Value Matrix

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

•Discovery•Expertise Location

•Decision making•Transparency

•Co-Creation with Customers and Partners

•Knowledge Mgt•Collaboration

•Customer Communities•Collaboration with customers and partners

Operations

OrganizationStrategy

•Org Learning•Best practice sharing•People- and process-based collab

Social Software Value Matrix

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

BusinessInnovation

OrganizationalTransformation

Business Model Transformation

Operational Improvement

CommunicationsImprovement

PartnershipImprovement

Operations

Culture

Strategy

Large Tech Co

EgonZehnderInternat’l

mktg Large UK Law FirmAcumen

Fund

EmergentSolutions

NetSuite

Sick KidsHospital

Case Example: Acumen Fund

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

BusinessInnovation

OrganizationalTransformation

Business Model Transformation

Operational Improvement

CommunicationsImprovement

PartnershipImprovement

Intranet2.0

GranteesNetwork

ProjectTeam

Spaces

Case Example: Large Tech Company

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

BusinessInnovation

OrganizationalTransformation

Business Model Transformation

Operational Improvement

CommunicationsImprovement

PartnershipImprovement

Customer-facing

Knowledge-base

SupportTeam

Knowledge-base

Dialoguewith

Engineering

Case Example: Large UK Law Firm

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

BusinessInnovation

OrganizationalTransformation

Business Model Transformation

Operational Improvement

CommunicationsImprovement

PartnershipImprovement

Clientcollaboration

ClientServiceTeam

Spaces

Firm-wideKnow-How

repo

Case Example: mktg

Create new interactions

Improve existing interactions

Within a single silo

Across multiple silos

With customers and partners

BusinessInnovation

OrganizationalTransformation

Business Model Transformation

Operational Improvement

CommunicationsImprovement

PartnershipImprovement

Clientcollaboration

Firm-internalMicro-

blogging

FANSocial

networking

Focus On People

Thank You