social - nfhs€¦ · social media profiles on twitter, facebook, linkedin, foursquare and more,...

WWW.MHSAA.COM | [email protected] | +517 332 5046 | EAST LANSING, MI

SOCIAL MEDIA

USING TWITTER, FACEBOOK, INSTAGRAM & OTHER POPULAR PLATFORMS TO EFFECTIVELY MANAGE YOUR MESSAGE AND PROMOTE YOUR BRAND.

MEDIA SOCIAL


WHAT ABOUT ME?

The challenge for schools.

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MEDIA SOCIAL


OUR NETWORKS ONE AT A TIME

Content-rich posts – photos and videos Primary audience = parents

FACEBOOK

Short, quick informative posts – typically with a micro-link attached Primary audience = media

TWITTER

Visual representations of events, student-athletes. Primary audience = students

INSTAGRAM

Photo-texting app popular with teens – use Stories to promote events Primary audience = students

SNAPCHAT Est. February 2009 Est. February 2009

Est. February 2014

Est. October 2014

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MEDIA SOCIAL


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LIVE EVENTS BREAD & BUTTER

Two weekends in March

MHSAA Basketball Championships

In-game updates, scoring Live Tweets

Editorial content on Second Half – houses all post-game information, hardware “glory shots”, interviews, quotes, stats, etc.

Follow-Up

MEDIA SOCIAL


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NEWS NECESSARY EVIL

Press releases, administrative news

MHSAA Announcements

RT, link to other news outlets Linkage

Use staff to generate ideas, content – they likely have something to promote, too.

Staff Stuff

MEDIA SOCIAL


Student-athletes, parents, coaches and officials are online. They are online, mobile consumers of a product we provide – and must promote effectively. New media allows us to do that – immediately.

Where Are Our Fans? Where Are Yours?

OUR STORIES COMMUNICATING OUR BRAND

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MEDIA SOCIAL


PLAN THE WORK CONTENT IDEAS FOR SCHOOLS

Include link to school website & print-friendly schedule.

SCORES & SCHEDULES

Sportsmanship? Respect? Success? Multi-sport athletes? Community pride? Volunteerism?

CORE VALUES

Show fans why they should be AT the game rather than seeing it online.

FUN

Tag your athletes – generates buzz and creates sense of community.

RECOGNITION Tweet, Tweet, Tweet What do you stand for?

Sell the excitement!

Use names when possible!

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What can schools do to increase their reach? How can you bring more people to the gate on Thursday night? How can you sell more school merchandise? What tools are available to make this fast, easy and affordable?

WORK THE PLAN Where to begin?

Student-Athletes

Parents/Fans

Media

Scores

Core Values

Fun Recognition

Photos & Video

Links

News & Announce-ments

Interaction

SCHOOL STRATEGY

MEDIA SOCIAL


HOLLAND

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DUTCH NATION Holland + Instagram = FUN

MEDIA SOCIAL


HARD LESSONS SETTING AN EXAMPLE

View student players and fans as promotion assets. Most vocal, energetic and active “fans” of your school. Use them! BRAND AMBASSADORS

Monitor, observe, praise those who use platforms properly. RT student-athletes with mature voices. Give public kudos to those representing the school as you’d like to see it represented.

ENCOURAGE THE ‘RIGHT’ WAY TO GET INVOLVED

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MEDIA SOCIAL


HORNET SWARM Saline High School

Saline HS leverages their brand via Facebook and Twitter. Every sport, every tournament, every score – all can be found on one (or both) of the platforms. AD Rob White took most on himself to start – but now incorporates professional photos, student-produced highlight packages and sports columns from local media.

BEHIND-THE-SCENES

CANDIDS

SUCCESS STORIES

Fans, parents and student-athletes know and expect news about Saline to come from the school “Saline Athletics” Facebook and Twitter accounts.

COMMUNITY

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Captures moments cameras don’t catch. Tells the story from a unique, different, personal angle.

If he’s in the gym, Rob is taking photos on his iPhone. Immediately shares and creates credibility.

Emphasis on teams advancing in post-season tournament.

MEDIA SOCIAL


Work smarter, not harder. Include these in the tabs you open every day online. Incorporate social into your everyday activity.

Cut corners and save time.

Hootsuite Manage and schedule posts to multiple social media profiles on Twitter, Facebook, LinkedIn, Foursquare and more, all from one app

WAYS TO CHEAT TIPS & TRICKS

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MEDIA SOCIAL


MEDIA SOCIAL





Google Alerts. Stop scouring the internet alone. Create automatic searches and email alerts for your school name, your top athletes, your admins.


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MEDIA SOCIAL





Google Alerts. Stop scouring the internet alone. Create automatic searches and email alerts for your school name, your top athletes, your admins.

Pixlr. Photo editing, re-sizing, insert text. Basically everything you ever wanted from MS Paint but never figured out.


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MEDIA SOCIAL


What’s the First Thing You’ll Do?

YOUR STORIES COMMUNICATING YOUR BRAND

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MEDIA SOCIAL


(+517) 332-5046 (+517) 242-5117 www.mhsaa.com [email protected] www.facebook.com/MHSAAsports

@MHSAA

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CONTACT US FIND US ONLINE!

Q A &

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social - nfhs€¦ · social media profiles on twitter, facebook, linkedin, foursquare and more,...

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