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SOCIAL MEDIA:TIPS & TRICKS
Dane Baxa – Erin Schulte
WHY SOCIAL MEDIA?
Here’s why.Develop ambassadors.■ Build value in public education.
■ Foster relationships with area legislators.
■ Enhance the Goddard Public School district legislative platform.
■ Establish key communicators network.
■ Create a database of district stakeholders (patrons, businesses, community leaders, not-for-profit organizations, etc.) that have an interest in our success.
Tell our story of pride, growth, and excellence.
■ Create marketing materials to promote the value of Goddard Public Schools
■ Use social media effectively to showcase excellence within the district
■ Strengthen the content of key communication tools for employees
■ Develop tools and resources to help administrators become more effective in their roles as communicators for the district
■ Improve the public’s knowledge, perception, and trust in the district
■ Create a strong presence with the media
WHAT SOCIAL MEDIA PLATFORMS ARE YOU
CURRENTLY USING?What social media platforms would you like to use?
Facebook■ Facebook Live
– Our live videos have 1000s more views than other posts.
■ Scheduling Posts
– Multiple. Set reminder posts.
■ Uploading video directly v. posting a YouTube link
– Better traffic, safer, etc.
■ Video Slideshows
– Click upload slideshow. Choose 5-7 pictures.
■ Push positivity!
– Positivity goes a LONG way on Facebook.
Twitter■ Make your Twitter your own.
– Complete bio. Cover photo. Profile photo. They all matter.
Some won’t even follow if you don’t have these three.
■ Mention those who are there, or would want to know.
– They will retweet or like, which expands your reach.
■ Pin tweets to your profile.
– First thing everyone sees when they visit your profile.
■ Twitter lists are GREAT for professional development.
– Make a private list of accounts that inspire you or share relevant
articles. More on this later.
■ Twitter polls let you know their opinion!
– Want feedback? It’s all anonymous, so more likely to connect.
Instagram■ Videos! Videos! Videos!
– Regular, time lapse, slow-mo. What can your camera do?
■ From Instagram, you can post to Facebook/Twitter.
– Connect your account to the other accounts. Contact Erin to set this up.
■ Utilize Instagram stories!
– Real-time, what is happening right now? Deletes after 24 hours like
Snapchat.
■ Don’t only post about your class, school, etc.
– Post photos of your personal family, or what you did over the weekend!
– Not for everyone, but it makes your Instagram more personal and
relatable…
WHAT DO I POST?Are people even seeing these things?!
Know your audience.
Tell them a story.
Challenge a class, department, school, etc.
Share relevant content.
Brainstorm! Brainstorm! Brainstorm!
Follow national holidays… #NationalSandwichDayhttp://www.nationaldaycalendar.com/
Ask your followers to share/retweet/like.
How do I get more followers?(Preaching to the choir.)
■ Post consistently. Stick with it.
■ Use hashtags. | #iteach3rdgrade | #STEM | #k12 | #edchat | #lrnchat
– Explore them. Respond to those who use it with favorites/retweets.
■ Make it known.
– Parent-teacher conferences, open house, any face-to-face contact.
– Emails, newsletters, email signatures, website, flyers, posters, etc.
– How can you celebrate your teachers who are active on social media?
■ Encourage others to like/share your posts.
– If they like your posts, it will show up in “suggested” posts on
Facebook, Twitter, and Instagram.
