sponsorship opportunities...• sponsorship of photo booth including graphics, customised photo...

If you are interested in showcasing your brand at Europe’s leading licensing event, contact us:

[email protected] | WWW.BRANDLICENSING.EU/EXHIBIT

Platinum PackagesStarting from £10,000, our exclusive Platinum packages have been tailored to provide you with maximal exposure and let

the industry that you mean business.

1. The Welcome ExperienceBe the very first brand spotted by BLE visitors with our brand new outdoor

opportunities. This exclusive package includes branding the tree trunks along

Olympia Way as well as floor stickers near the Grand Hall entrance.

Pre-event Exposure

• Brand recognition on the official show website as a Platinum Level Sponsor

• One dedicated email to pre-registered visitors advertising your presence at the show

Onsite Exposure

• Sponsor’s artwork to feature on eight tree trunks, as well as four floor stickers along Olympia Way

• Brand recognition as a Platinum Level Sponsor in the official Show Directory

• Brand recognition as a Platinum Level Sponsor on the ‘Thanks to’ boards

£12,000 + VAT*

*NB – artwork to be provided by sponsor. Production and rigging provided by BLE.

9-11 OCTOBER 2018 OLYMPIA LONDON

Your stand at Brand Licensing Europe is only part of the picture. Sponsorship provides creative ways to promote your presence at the show, enhance your results and improve your brand awareness among the 7,500+ retailers and manufacturers who come through our doors. Take a look at our sponsorship opportunities for 2018.

SPONSORSHIP OPPORTUNITIES



2. Customer Experience - “Ask Me Models”Remember London’s famous Gamesmakers of 2012? Well BLE has its own

version and our army of fully trained helpers will be on hand to help visitors

find what they’re looking for. “Ask Me” models are a key resource for attendee

information. Attract attention by branding models in clothing or merchandise.

Pre-event Exposure



Onsite Exposure

• 10 ask me models wearing branded clothing / merchandise

• 2 ask me models in the registration area distributing literature



£10,500 + VAT*

*NB – all clothing and merchandise to be supplied by the sponsor according to sizes

supplied by BLE. Ask me models supplied by BLE. All merchandise /literature to be

distributed must be pre-approved by BLE.

3. Retail SponsorThis exclusive opportunity enables you to connect your brand with one of the

most important sets of visitors at the show – includes pre event and onsite

outreach to our retailer community.

Pre-event Exposure


• One dedicated email to the entire retailer database advertising your presence at the show


Onsite Exposure

• Sponsor can have two members of staff present in the Retail Lounge for networking

• 4 x flag net panels (or similar) displaying the sponsors artwork or logo within the Retail Lounge

• Sponsors logo or property image to be displayed on the Retail Lounge reception desk

• Sponsors logo or property image to be displayed on all table tops within the lounge area

• Sponsor can provide merchandise to be handed out to retailers upon entry to the Retail Lounge



£15,000 + VAT*

*NB – All artwork and merchandise to be provided by the sponsor by specified date



4. Connectivity Sponsor Generate interest with attendees as they charge their mobile devices at convenient

charging stations on the show floor. Present your brand in our new chillout zone

offering all attendees the chance to relax and unwind during breaks from meetings.

Pre-event Exposure



Onsite Exposure

• Sponsor six charging stations to be placed throughout the show

• 4 x flag net panels (or similar) displaying the sponsors artwork or logo within the Chillout Zone

• Sponsor can provide merchandise to be handed out to visitors upon entry to the Chillout Zone



£10,500 + VAT*

*NB - Pricing includes placement of units, production of graphics, video display and

power. Sponsor to provide artwork for graphic panels and video files

5. Social Sponsor Generate interest and engagement with attendees with an interactive photo

booth and social media competition extending your brand far beyond the three

days of BLE. (£6,000 + VAT if sponsor provides photo booth)

Pre-event Exposure



• #Competition promoted on BLE Twitter, Facebook and Instagram offering attendees the chance to win a prize donated by the sponsor

Onsite Exposure

• Sponsorship of photo booth including graphics, customised photo template, unlimited printouts and social sharing of photos

• 10 posts on twitter, 5 posts on Facebook and 5 posts of Instagram advertising social media competition



£10,500 + VAT

NB -If sponsor provides photobooth, must also supply staff to operate. If BLE provides

photobooth, BLE will provide staff to operate. Sponsor must supply graphics and artwork

by specified date. Sponsor to work with BLE marketing team on deliverables of social

media competition.



6. Online Registration & Visitor Badge Sponsorship – exclusive

Pre-event Exposure

• Brand recognition on the show website as Platinum Level Sponsor

• Sponsor logo on the online registration page (homepage)

• Sponsor logo on the registration confirmation page

• Sponsor logo and 50 word profile on the registration confirmation email

• Sponsor logo and 100 word text on the badge mailer sent to all UK/European visitors and exhibitors with their printed badge pre-event

Onsite Exposure

• Sponsor logo on all visitor badges – printed and e-badges

• Brand recognition as Platinum Level Sponsor on the Thank You Board

£ 11,000 + VAT

7. Gable Window Sponsor - 2 opportunities

Pre-event Exposure

• Brand recognition on the website as a Platinum Level Sponsor

Onsite Exposure

• With visibility of approximately 500m, catch the eye of every visitor entering and exiting BLE by branding one of the gable windows in Grand Hall

Price available on request*

*2 x opportunities available – East & West Windows (West Window – SOLD)

*Pricing includes printing and rigging of gable banner. Sponsor to provide artwork by

agreed deadline

Gold PackagesStarting from £4,000, make the most of our Gold Packages to take your brand further at Brand Licensing Europe and

stand out from the crowd. From private rooms to unique opportunities such as Cafe sponsorship, find the right package to

promote your brand.

8. Use of Outdoor Space Pre-event Exposure

• Brand recognition on the show website as Gold Level Sponsor

Onsite Exposure

• Opportunity to display your latest brands in one of three outdoor spaces located either side of the entrance to Grand Hall, Olympia

• Brand recognition as Platinum Level Sponsor on the Thank You Board

Price starts from £4,500 + VAT*

*Sponsor responsible for production, rigging & dismantling of branding which must

adhere to fire & safety regulations

SOLD

SOLD

SOLD

1 SOLD 2 REMAINING



9. Meeting Room HirePre-event Exposure


Onsite Exposure

• Invite your guest and hold private meeting rooms away from the show floor. Meeting rooms can be booked for the duration of the show including build-up or for one day only. Priority will be given to those looking to book for the duration.

• Rooms available for booking include:

• Dark Room (Grand Hall) – 85 people

• Gallery Suite (Grand Hall) – 200 people

• Henley Suite Room 1 (Grand Hall) – 100 people



• Club Room (National Hall) – 150 people

• Apex Room (National Hall) – 500 people

Please note: Capacities listed are for reception layout.

Theatre, lunch/dinner or boardroom style layouts will have lower capacities.

Prices start from £6,000 + VAT for three-day room hire including build-up days

10. Brands & Lifestyle Bar – exclusive

Pre-event Exposure



Onsite Exposure

• Sponsor logo or property image to be displayed on the Bar reception desk

• Sponsor logo or property image to be displayed on all table tops within the bar

• Sponsor can provide merchandise to hand out to those at the bar

• Sponsor can provide pop-up banners for display in the bar area

£8,000 + VAT*

*Available to Brands & Lifestyle exhibitors only. Sponsor must provide artwork by agreed

deadline



Silver PackagesStarting from just £1,000, our Silver Packages are available to all and offer to the opportunity to get your brand seen in the run

up to the show or at the event itself.

11. Visitor Driver Email Campaign• Opportunity to sponsor an email promoting BLE 2018 to BLE’s database of

20,000 people

• Opportunity to segment the database by type (retailer, licensee, agency, sales), seniority and geographic territories

Prices start from £3,500 + VAT

12. Visitor Reminder Email Campaign• Opportunity to sponsor a reminder email to those registered for BLE 2018 -

7500 + people

• Opportunity to segment the database by type (retailer, licensee, agency, sales), seniority and geographic territories

£4,500 + VAT

13. Evening Networking Reception • Opportunity to host a networking reception on your stand for invited guests

from 5-7pm on day one and/or day two

£1,750 + VAT per day

14. Welcome Floor Tile• Opportunity to sponsor a 4 x 2m floor tile directly in front of the main

entrance doors, signposting people to your stand as soon as they arrive

£3860 + VAT

15. Gallery Rail Banner• Opportunity to increase your brand or property visibility by booking a

gallery rail banner (9m x 2m) positioned along the entire gallery level of the Grand Hall and the National Hall.

• Over 20 gallery banners available in Grand Hall and 15 available in National Hall

£1800 + VAT*£1000 + VAT for those in National Hall

*Price includes production and rigging. Sponsor to provide artwork by agreed deadline



16. Hanging Banners• Opportunity to increase visibility to your stand by rigging a banner directly

above

• Opportunity ONLY available to those on the main aisle or in front of the gallery rail

Price available on request*

*Price dependent on size and weight. All banners must be rigged from 6m high and no

lower. Rigging drawings must be approved by organiser. Height and weight restrictions

will be in place. Exhibitor to provide banner. BLE will provide rigging services.

17. Branded Carpet Tiles• Opportunity to increase your brand or property visibility by booking a

branded carpet tile signposting visitors to your stand

£400 + VAT*

*Price includes production and placement of tile. Sponsor to provide artwork

Bespoke Opportunities• Do you have a major campaign running in 2018?

• Would you like even more visibility?

• Would you like to create something entirely bespoke?

Get in touch with the team and we can put together an entirely bespoke package to meet your needs. BLE has hosted

parties, launches, appearances and much more over the years.

Brand Licensing Europe’s Commitment to sustainabilityAs the organisers of Brand Licensing Europe we are committed to the

sustainability of our event, we look carefully at each element of the show to

determine the economic, environmental and community impacts. As a part

of this we would like to ask you to consider the sustainability of anything you

supply as part of your sponsorship. If you could please consider the materials

it is made from and the supply chain you use it would be much appreciated.

Examples of what you could consider are; could it be from natural or recycled

materials? Does it have any ethical credentials such as fair trade? Can they be

reused or recycled after the show? Many thanks for your kind cooperation and

please feel free to contact your account manager if you have any questions.

sponsorship opportunities...• sponsorship of photo booth including graphics, customised photo...

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