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TRANSCRIPT
Restaurant Social Media Marketing 101
Ola Ayeni Chief Idea Officer
Mobile Dialog
Slides: Slideshare.net/afridrums Twitter: @olaayeni
Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
Old & New Media
Traditional Marketing New Media Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos
Interruption Permission
The old communication model was a monologue.
The new communication model is a dialogue.
Which means....what you say
AuthenticInclusiveTransparentExcitingConsumer driven
Word of mouth is powered by 100 Million Videos on
Youtube 200 Million Blogs 57% of people online
have joined a Social Website
300 Million Cell phones in USA
55% have uploaded a photo
Social network Micro Blogs Cell phones Blogs Photo sharing sites Video sharing sites Podcast Just to mention a few
Every Restaurant Campaign Should 300 Million active on
Facebook, 120 Million log on daily
44.5 Million users On Twitter in June 2009
95 Billion text messages per month in the U.S
Facebook Twitter SMS text Weekly E-mails Blogs Printed Flyers
Increase traffic to your website
Help with SEO
Promote your restaurant
Is permission centric
Social Media Is The New Internet
Social Media Makes Consumers Easily Find You
Reason
Only 14% of people trust advertising
Nelson “ Trust In Advertising Report , October 07
Reason
78% of people trust the recommendations of other
consumers
Nelson “ Trust In Advertising Report , October 07
Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
?“I am 49. I don't understand this
Social Media stuff ”
What is Social Media ?
Wikepedia:
“Social media is an umbrella term that defines the various activities that integrate technology, social
interaction, and the construction of words and pictures.”
Ola Ayeni:“Is simply word of mouth on steroids”
Flickr: mmmonica
15
Where do I even begin......... Of Course You're Skeptical
Top Useful Websites For Restaurants
How Should We Begin...
Establish an account on top social media website. Example: Facebook, Twitter and others.
Establish and update brand identity across social media sites and your website.
Bring key staff together to participate. Bartender,manager, sommelier, chef.
Plan your message frequency. Determine the minimum frequency to message.
Ask your employees to join & invite their friends
Top Uses Of Social Media Sites For Restaurants
Drive traffic to your website Announce events and wait time Post recipes, photos and video Hold contest Promote daily specials and discounts Give tour of your kitchen Customer service and engagement tool Hire new employees
Drive Traffic From Social Media Websites To Your Own
Hold Contest
Hold Contest : Broad Street
Announce and Promote Events
Announce Wait Time and Next Stop
Post Recipes, Photos, Food Video
Post Video, Kitchen Tour, Pictures
Hire New Employees
Promote Daily Specials and Discounts
Promote Your Restaurant Events, Products, Recipes With A Blog
Promote your expertise, products, restaurant
Customer Service and Engagement Tool
Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
• Reaches over 263 Million users• 95% of all active cell phones in the USA can be reached using
text messaging• Experience response rate up to 70%• Over 80% of consumers respond sms within an hour• 75 billion text messages sent in July 2008, 160 % annual
increase• Over 84% of consumers will not leave home without it.
What is Restaurant Mobile Marketing?
Copyright FanMinder Inc. All Rights Reserved.
Texting is #1
0
50
100
150
200
250
300
350
400
Calls Texts
1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile
$BN
2006 2007 2008
Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
Copyright FanMinder Inc. All Rights Reserved. 35
Mobile and Social Media Marketing... The future
Local offers at participating locations
Dunkin Donuts
• 99 cents Lattes in Boston Dunkin Donut
• 20% increase in sales, • 90% of respondents
purchased other products
• 50% will buy Coffees and Lattes at Dunkin
How do people opt-in and how do restaurants reap the rewards
06/24/08 Confidential
• POP• Posters• Table Tents• Websites• Within Direct mail• Radio• Newspapers
• Direct one-on-one reminder to come back
• Sales increase• Monitor and track new
customers• Coupons and
promotions delivered to your list.
Agenda
1. Why is Social Media Important?
2. How to use social media for your restaurant
3. Restaurant mobile marketing
4. Online review monitoring and reputation
Recipe For Web Monitoring
Photo: ulterior epicure
Who's Mobile Dialog ?
Mobile Dialog is a marketing company that uses new media marketing tools to improve your marketing and drive new customers. We help franchise organizations, food distributors, QSR's and independent
restaurants grow their revenue.
Founded in November 2006
Naperville, IL
What We Do...
We help businesses develop integrated inbound marketing solution that deliver results.
Social media marketing – We build, manage and train businesses on using twitter, facebook, Youtube, mobile, text messages to gain new customers.
Mobile and wireless marketing – to reach customers anywhere anytime with your info & drive them back to your location(s)
Online review monitoring and brand reputation management – we manage yelp, urbanspoon and 12 other review sites
Training, coaching and consulting Call or e-mail for free 30 minutes marketing – 1-866-424-
9666 or e-mail [email protected].
Free Trial : www.m-dialog.comNeed help with social media marketing, call
Thank you !!
Ola Ayeni Chief Idea Officer
Mobile Dialog [email protected]
1-888 424 9666 direct
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