Social Media and Home Builders

Inside Social Media

1. Reasons to Use Social Media

2. Success Stories

3. ROI – How to Measure Results

4. Getting Started

5 Reasons to Use Social Media1. Think Like a Search Engine

Social Media Optimization2. More Eyes on Site

Increase Traffic3. When you Google

Your Name Do You Like What you See?

Reputation Management4. You Engaging Others

Social Networking

5. Build Brand

Bowen Family Homes

Bowen Family Homes

Davidson Realty

Cheerleaders

Heron Bay Golf & Country Club

Brock Built

Other Blogs

Online PR

Kairos Development

Ashton Woods Homes

Sterling Custom Homes

Industry Blogs

Connecticut's Best Apartments

Industry Sites

Sterling on the Lake

Highland Homes

Courtyards Hapeville

Launch a Blog

How to Measure ROI

Increase Web site SEO8,340 keywords searched in 30 days

How to Measure ROI

Increase Web site SEO1,016 visits via 182 referring URLs

How to Measure ROI

How to Measure ROI

• KeyWords• Referring URLS• SERP Results• Friends, Fans, Followers: Quality NOT

Quantity• $ale$

How to Use Social Media for a Competitive Advantage

Increase Your Website’s SEO• Increase Keywords• Increase Referring URLs

Reputation Management• Create Credibility• Interactive Platform to Reach Buyers & Media• Fix SERP Results (Negative online publicity)

Getting Started

• Make sure your Web site is built to be interactive

• Create a Social Media strategy

• Launch a Blog

• Repurpose PR for online distribution

• Submit stories to Realtor Blogs

• Create pages on Social Networking sites

• Include email in your strategy

• Track your results

Contact Information

Carol Flammer, MIRM, CAPS, CSPCarol@mRELEVANCE.comwww.CarolFlammer.comwww.mRELEVANCE.com

www.TopBuilderBlogs.com770-383-3360 x20

@AtlantaPR