social media from social to business success
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Social Media : From Social To Business Success
Andrew Chow a.k.a Ideasandrew
Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Certification
NLP Practitioner
Certified Life Coach
Forte
Social Networking / Social Media Strategy
PR Strategic Counsel, Implementation & Monitoring
Brand Management Consultancy
Personal Branding
Is Facebook more like
a man or a woman?
Facebook is more like
a woman because..
it talks like a woman
What is Social Media? The New Internet Age How do I conduct myself for Social Selling? What platform should I be using to enlarge
connection, network and influence? How do I leverage social media to promote my
events? How to create content that enables me to have
strong Personal Branding? What are the case studies of Personal Branding? What are the social media etiquette and ethics?
What is
Social Media
to
YOU
?
Social Media is any platform
Social Media is any platform where people connect with
Social Media is any platform where people connect with others through conversation
Social Media is any platform where people connect with others through conversation about any available content.
The old internet age is Google. The new internet age is Social Media
In the old internet age, we search for information.
In the new internet age, information search for us and we share them to others
What is sharing on social media? To use, participate in, enjoy, and receive, jointly the available information.
Be Social first. Be Professional always
Take Ownership of your
platforms
Manners:
Be Personable.
Not Get Personal.
Expect negativity from
others
Don’t Delete. Don’t Delay.
Don’t Deny.
Invite Others to share
experiences
Ask the Right Questions
S : Share More. Sell Less O : Take Ownership of your platforms C : Collaborate with others. Build a team. I : Be Interesting. Be Insightful. Be Innovative A : Be Authentic, not Arrogant L : Listen More. Talk Less. M : Manners : Be Personable; not Get Personal E : Expect negativity from others. D : Don't Delete. Don't Delay. Don’t Deny. I : Invite others to share A : Ask the right questions
What platforms should I be using to enlarge my
Connection, Network and
Influence?
• Send personal messages (live or delay) • Get latest updates from friends through
status, photo, videos and links • Create events
(date/time/venue/host/RSVP list) • Create Informal surveys (Ask
Questions)Join different social groups • Support business pages: AIA Page-
https://www.facebook.com/AIASingapore
Upload a professional profile picture Write a good comprehensive summary of yourself Add new connections Furnish professional career milestones since you
started work List down all awards and achievement from schools
day to the present. Join other professional interest groups. You can join
up to 50 groups Get at least 5 recommendation from colleagues and
client (100 words) Give at least 5 recommendations to others who
have worked with you. (100 words) View all your customers’ profile and start endorsing
them
Whenever you know someone new, search for them on Linkedin and connect
If you cannot find them, invite them to join or email them your Linkedin url
Share your Linkedin URL on Facebook and Twitter regularly
Look for new leads from your connections, connect with them by getting introduced or by sending inmail.
Update your skill and experience regularly to get more endorsement. The more endorsement you receive , the more others are reading your profile
Export connection details onto Excel file Create your own poll Maximise “advanced search” to look for leads
Others: Pinterest
Pinterest is a tool for collecting and organizing things you love.
You can organize it with different boards and pins
AIA Pinterest : http://pinterest.com/aiasingapore/
▪ 8 Boards and
▪ 133 pins
Create boards with interesting titles Upload your pictures Re-pin pictures you love (AIA has many) Share them on Facebook and Linkedin, with
your thoughts & comments Invite others to join Linkedin A person’s boards and pins shows his interest
more visually than Facebook
Parenting Talk Child Education Talk Investment Seminar Wine Appreciation Health seminar Sport events Retirement Talk
Challenge: How can you leverage on social media to publicize
these events?
Create events Professional and Customisable Works on any platforms : Mobile, Tabloid or Desktop Many payment options
Promote events Easily converted to direct email Social Media-ready : Shareable Track attendance
Manage events Message participants easily Checking-in participants Paperless
Pre-event
Create the event and share it weekly for 6 weeks before it happens.
Invite all suitable friends to attend
Post event link on friends’ wall once they have RSVP Event
Take many pictures and upload to Pinterest or other platforms
Share the latest event happening on Facebook or Linkedin
Encourage participants to check-in Post-event
Upload all pictures and tag as many people as possible
Remind all participants to like your page or add you as friend
Encourage participants to share their positive experience on your group/page
Information Centre – Share latest online news, etc
Knowledge Expert – Give comprehensive answers (tagline)
People Connector – Organize events (business, social or charity)
Problem Solver – Share tips and tricks (visual or textual)
Creative Entertainer – Create humor
Update your Status:
Share personal wisdom and thoughts
What do you say?
1. A friend is _______________________________
2. A truly successful person is someone who
_________________________________
3. A wise investor is _________________________
4. The difference between a Gen Y and a Gen X is
__________________________________________
5. Insurance is just like ______________________
Update your Status:
Share personal wisdom and thoughts
Produce Infographics:
An Infographic is data sorted, arranged and presented visually
1. 2. 3.
http://piktochart.com/ - the original with over 40,000 users.
http://infogr.am/ – Beautiful templates get you started quick.
http://www.easel.ly/ – It’s incredibly easy to use.
Update your Status:
Share personal wisdom and thoughts
Produce Infographics:
An Infographic is data sorted, arranged and presented visually
Create interesting captions for photo you find on the internet
What ‘s on your mind?
1 2
3 4
Create your own Montage!
* No AIA logo on any self-created montage
Write them down in advance Adjust the message according to your
audience Schedule when and when to post them Help from others:
Like
Comment
Share
Ferrari Crash with Taxi at Bugis in May 2012
Wrote a blog Create a poster, pin it Get 15 Facebook friends to share Personally delivery posters and boxes to collect
donation Update the progress on blog for 13 days Amount collected through cheque =
$20,000 Media recognised the effort!
Text Be Sensitive to Others’ feeling Avoid too much self-promotion
Tone Be Respectful Be Positive
Tag Ask Permission before tagging Create relevance from the subject
▪ AIA logo must not be inside any self-created content ▪ Every FSC is a AIA Brand Ambassador
Time Avoid over sharing. 10 things in a day is just too much. Avoid delaying reply. 24 hours is fine for personal profile. 2
hours for pages
Content : Create meaningful information for your connection (client)
Conversation : Engage your connection by observing ethics
Contact : Grow your community by offline networking
Commitment : Make it a lifestyle and keep learning something new regularly