measuring social media success
DESCRIPTION
Confused by all the different ways to measure success on social media? If you're using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they're helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals.TRANSCRIPT
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Measuring Social Media Success
Sarah WorshamWeb Strategist & CEO
Sazbean Consulting
Welcome! We will begin shortly.
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
a little about me...Web Strategist, Geek, Entrepreneur, Mother,
Wife, Webgrrl, Computer Engineer and MBA2
(in no particular order)
what that means...I create web strategies to help companies and organizations use the Internet effectively to reach their business goals
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
• What does it mean to measure success in social media?• Why measure?• Measurement Categories• Example• Tools• Q&A
Overview
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Measuring Successphoto by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Business Goal
photo by laffy4k @ Flickr CC - http://www.flickr.com/photos/laffy4k/202540347/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Social MediaStrategy
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Conversions
photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Conversions
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Attention
photo by respres @ Flickr CC - http://www.flickr.com/photos/respres/2544979655/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Attention
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Influence
photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Influence
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sentiment
photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sentiment
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Example:
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Social Media
Sazbean.com
LinkedIn• Internet, Marketing & Technology News & Tips
•Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere
•Podcast 1/week•Newsletter monthly
•Request a Quote•Register for Webinar• Signup for Newsletter
Increase Revenue by 20% in 2010
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Conversions
Sazbean.com
•Request a Quote•Register for Webinar• Signup for Newsletter
Increase Revenue by 20% in 2010
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
AttentionSazbean.com
LinkedIn• Internet, Marketing &
Technology News & Tips•Blog 1/day, Tweet Multiple/Day,
Share content to FB & LinkedIn, elsewhere
•Podcast 1/week•Newsletter monthly
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Influence
Sazbean.com
LinkedIn• Internet, Marketing &
Technology News & Tips•Blog 1/day, Tweet Multiple/Day,
Share content to FB & LinkedIn, elsewhere
•Podcast 1/week•Newsletter monthly
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
SentimentSazbean.com
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Toolsphoto by Sarah Worsham © All rights reserved
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Twitalyzer
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
PostRank
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
1. Start with Your Business Goal2. Create a Social Media Strategy3. Know What You’re Measuring4. Conversions, Attention, Influence, Sentiment5. Look for the Right Tools
Let’sReview!
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sazbean.comblog, podcasts, upcoming webinars
SazbeanConsulting.comInternet Marketing & Strategy
To Learn More:
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Questions?Any
photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Connect with me...
SazbeanConsulting.com
Blog: Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean