measuring event success
DESCRIPTION
Measuring Event SuccessTRANSCRIPT
MEASURING EVENT SUCCESS
For each major Chamber event, staff ask attendees
standard questions to measure the success of the event and the perception of
the Chamber …
On a scale of 10-1, 10 being very likely and 1 being very
unlikely, how likely are you to ...
recommend the event?recommend the Chamber?
Net Promoter Score
Promoters / Passives / Detractors
FOR EXAMPLE … Promoters (43%+28%) - Detractors (1%+3%+3%+1%+1%+3%) =
59
NET PROMOTERS FOR EVENTS OVER TIME
NET PROMOTERS FOR CHAMBER OVER TIME
Questions We Should Be Asking
Questions for Laura?