social media report - automobile lubricants q1 2016

Automobile

Lubricant

Brands on Social Media

Jan 01 2016 – Mar 31 2016

Automobile Lubricants : Social Media Report

This report captures the performance of

Automobile Lubricant Brands on social media between

January 1st – March 31st, 2016

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Castrol had the largest fan base of 1,062,655 while Valvoline showed the highest fan growth of 17.98%.

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Gro

wth

%

Number of Fans

Shell Rotella Castrol Chevron Delo PEAK Antifreeze & Motor Oil

Valvoline ww Havoline Pennzoil Mobil1

Royal Purple Inc Quaker State

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mobil1 PEAK

Antifreeze &

Motor Oil

Valvoline ww Royal Purple

Inc

Havoline Quaker State Shell Rotella Castrol Pennzoil Chevron Delo

United States Countries < 2% Canada Malaysia Brazil Thailand Indonesia Other Countries United Kingdom India

Fans - Geography

Chevron Delo had the highest PTAT of 9.76% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Castrol Shell Rotella Chevron Delo PEAK Antifreeze & Motor Oil Valvoline ww Havoline Pennzoil Mobil1 Royal Purple Inc Quaker State

Conversations

PEAK Antifreeze & Motor Oil published the greatest number of posts (128). Chevron Delo had the highest average

engagement, with a score of 1,000.

0 20 40 60 80 100 120 140

0 200 400 600 800 1000 1200

Shell Rotella

Castrol

Chevron Delo

PEAK …

Valvoline ww

Havoline

Pennzoil

Mobil1

Royal Purple Inc

Quaker State

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Mobil1 received the most number of Likes (122,911), Mobil1 got the most number of Comments (4,548) and Pennzoil had the

most number of Shares (19,115).

0K 20K 40K 60K 80K 100K 120K 140K

Castrol

Shell Rotella

Chevron Delo

PEAK Antifreeze & Motor Oil

Valvoline ww

Havoline

Pennzoil

Mobil1

Royal Purple Inc

Quaker State

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Chevron Delo

31-MAR-16, THU 11:25AM

Going to the Mid-American Trucking Show in

Louisville? Great, because so are long time

Delo users an ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 5,622 98 392 Positive

Shell Rotella

30-MAR-16, WED 10:30AM

Shell Rotella fan David S.'s 2015

#Kenworth runs on a 500HP Paccar

MX13 and uses only Rotella T5. Ke ..

Chevron Delo

22-MAR-16, TUE 2:03PM

Hello Spring! Here's to a successful season,

and wishing all Farmers a bountiful harvest.


1,000 12,531 346 696 Uncategorized


1,000 5,039 47 548 Positive

http://www.facebook.com/189146237873048/posts/944988775622120


















Most Engaging Brand Posts Havoline

21-MAR-16, MON 2:03PM

Do you have security problems with your

favorite car? Well, not anymore. Tell us

where you need some ..


1,000 2,906 260 998 Uncategorized


20-MAR-16, SUN 4:23PM

Your Gatornationals Winners! Robert

Hight and Brittany Force! First time ever

John Force Racing has ..

Mobil1

20-MAR-16, SUN 8:19AM

Congrats to Corvette Racing on another win

at the historic Mobil 1 Twelve Hours of

Sebring running M ..


1,000 11,785 378 800 Uncategorized


1,000 31,753 491 2,216 Uncategorized



















Valvoline ww's Facebook Page saw the highest number of Fan posts (144).

0 20 40 60 80 100 120 140 160

Shell Rotella

Chevron Delo


Valvoline ww

Havoline

Pennzoil

Mobil1

Royal Purple Inc

Quaker State

Number of Fan Posts

Fan Posts

Royal Purple Inc received the highest percentage of Positive Sentiment (57.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Shell Rotella

Chevron Delo


Valvoline ww

Havoline

Pennzoil

Mobil1

Royal Purple Inc

Quaker State

Negative Neutral Positive

Sentiment Analysis

Royal Purple Inc responded to the highest percentage of Fan posts (26.42%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0 500 1000 1500 2000 2500 3000 3500

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Shell Rotella Chevron Delo PEAK Antifreeze & Motor Oil Valvoline ww Havoline Pennzoil Mobil1 Royal Purple Inc Quaker State

Brand Responses

PEAK Antifreeze & Motor Oil published the most with 128 posts, among the brands in "Group 2" Group.

15%

6%

11%

4%

7%

11%

14%

6%

8%

18%

Castrol Mobil1 Royal Purple Inc Chevron Delo

Quaker State Shell Rotella Valvoline ww Havoline

Pennzoil PEAK Antifreeze & Motor Oil

Share Of Voice – Volume of Posts

Mobil1 received the largest volume of Likes (122,911), among the brands in "Group 2" Group.

1%

27%

3%

17%

0%

9%

6%

25%

6%

6%




Share Of Voice – Likes

Mobil1 received the largest volume of Comments (4,548), among the brands in "Group 2" Group.

1%

20%

13%

6%

0% 6%

14%

17%

12%

11%




Share Of Voice – Comments

Pennzoil received the largest volume of Shares (19,115), among the brands in "Group 2" Group.

0%

20%

4%

10%

0% 4%

9% 18%

25%

10%




Share Of Voice – Shares

Analysis of

Castrol Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,062,655 -2,993 -.28% Worldwide Mostly Young, Male and

Attached.

Castrol

1,061K

1,062K

1,062K

1,063K

1,063K

1,064K

1,064K

1,065K

1,065K

1,066K

1,066K

31-Dec 14-Jan 28-Jan 11-Feb 25-Feb 10-Mar 24-Mar

Fan Growth

Total Fans

1,062,655

New Fans

-2,993

Engagement

0

250

1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb 14-Feb 18-Feb 22-Feb 26-Feb 1-Mar 5-Mar 9-Mar 13-Mar 17-Mar 21-Mar 25-Mar 29-Mar

Castrol had an average engagement score of 10 and a highest of 105.

Community Analysis

Castrol fans are mostly Young, Male and Attached. Castrol fans are largely from India followed by Indonesia.

Fan Demographics Distribution of Fans

88%

12%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K 300K

India

Indonesia

Thailand

Brazil

Mexico

Malaysia

Argentina

United Kingdom

Turkey

0

1

1

2

2

3

3

4

4

5

1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar

Brand Posts

Top keywords used Frequency

Castrol-powered 27

Castrol 27

Castrol EDGE-powered 20

season opener 16

powered teams 16

5%

95%

Brand Participation Brand Non Participation

55%

0%

45%

Posititve Negative Neutral

Brand Posts - Engagement

Castrol responded to 5 conversations generated by the 106 Posts

they published.

Castrol receives more positive than negative vibes from comments

on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

21-JAN-16, THU 5:09AM

#ThrowbackThursday The legendary Monte

Carlo Rally starts today. Let’s take a look

back at the year ..


105 76 4 64 Positive

31-JAN-16, SUN 3:26PM

After 24 hours of spectacular sportscar

racing at Daytona, the 2 brand new Ford GT

finished the IMSA ..

19-JAN-16, TUE 11:29AM

2016 is the year of the Bloodhound. Wing

Commander Andy Green reflects on how far

The Bloodhound Pro ..


44 292 2 0 Positive


30 120 1 8 Neutral

NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 2 4 6 8 10 12 14

Photos

Videos

Plain Text

Links

Number of Posts

Engagement Score


0 5 10 15 20 25

0 5 10 15 20

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Chevron Delo Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

62,481 3,803 6.48% United

States

Chevron Delo

Engagement Score Total Fan Posts

1,000 57

Total Posts General Sentiment

29 Neutral

Total Likes

79,784

Total Comments

1,336

Total Shares

7,437

BRAND POSTS FAN POSTS

Brand Overview

56K

57K

58K

59K

60K

61K

62K

63K


Fan Growth

Total Fans

62,481

New Fans

3,803

Engagement

0

250

500

750

1,000

1,250


Chevron Delo had an average engagement score of 1000 and a highest of 1000.

Community Analysis

Chevron Delo fans are largely from United States followed by Canada.

Distribution of Fans

0K 10K 20K 30K 40K 50K 60K

United States

Canada

Mexico

United Kingdom

Nigeria

Indonesia

France

Australia

Philippines

0

0

0

1

1

1

1


Brand Posts


PC-11 6

Delo 5

duty diesel engine oil 4

time Delo users 4

Lisa Kelly 3

28%

72%


65% 8%

27%



Chevron Delo responded to 8 conversations generated by the 29

Posts they published.

Chevron Delo receives more positive than negative vibes from

comments on their Posts.



31-MAR-16, THU 11:25AM

Going to the Mid-American Trucking Show in

Louisville? Great, because so are long time

Delo users an ..


1,000 5,622 98 392 Positive

22-MAR-16, TUE 2:03PM

Hello Spring! Here's to a successful season,

and wishing all Farmers a bountiful harvest.

14-MAR-16, MON 10:54AM

For TRC winner and Delo user Matt Mahler,

winning wasn’t everything. “This

competition played a majo ..


1,000 5,039 47 548 Positive


1,000 4,782 80 232 Positive

NO IMAGE NO IMAGE NO IMAGE





















0 5 10 15

0 200 400 600 800 1000 1200

Photos

Links

Videos

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1000 1200

Monday

Tuesday

Wednesday

Thursday

Friday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Chevron Delo 28

Team Lisa 21

Vamosmáslejos 17

una 15

Team Delo 14

User Posts

0

2

4

6

8

10

12

14

1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar

Positive Neutral Negative

Chevron Delo appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

9%

4%

87%


Analysis of

Mobil1 Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


235,579 9,505 4.20% Worldwide Mostly Older, Male and

Attached.

Mobil1


971 86

Total Posts Brand Response Rate

43 17.44%

Total Likes Avg. Reply Time

122,911 1 day, 10 hrs, 10 mins

Total Comments General Sentiment

4,548 Neutral

Total Shares

14,953


Brand Overview

220K

222K

224K

226K

228K

230K

232K

234K

236K

238K


Fan Growth

Total Fans

235,579

New Fans

9,505

Engagement

0

250

500

750

1,000

1,250


Mobil1 had an average engagement score of 971 and a highest of 1000.

Community Analysis

Mobil1 fans are mostly Older, Male and Attached. Mobil1 fans are largely from United States followed by United

Kingdom.


85%

15%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K

United States

United Kingdom

Mexico

Brazil

Egypt

India

Canada

Argentina

Pakistan

0

1

1

2

2

3


Brand Posts


NASCAR 14

Stewart-Haas Racing

team

8

Stewart-Haas 8

Mobil 1 8

car 7

26%

74%


79%

0%

21%



Mobil1 responded to 11 conversations generated by the 43 Posts

they published.

Mobil1 receives more positive than negative vibes from comments

on their Posts.



20-MAR-16, SUN 8:19AM

Congrats to Corvette Racing on another win

at the historic Mobil 1 Twelve Hours of

Sebring running M ..


1,000 31,753 491 2,216 Uncategorized

14-MAR-16, MON 3:59PM

Did you catch Kevin Harvick's outstanding

win yesterday? We’re proud to have helped

the Stewart-Haas ..

10-MAR-16, THU 2:00PM

Tony Stewart may not be fluent in French

yet, but he's brushing up on his linguistic

skills before h ..


1,000 25,308 429 1,350 Positive


1,000 5,639 443 2,118 Uncategorized






















0 10 20 30 40

0 200 400 600 800 1000 1200

Photos

Videos

Links

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Mobil 1 42

oil 9

Mobil 8

Destination Daytona

Complex

6

Tony Stewart 5

User Posts

0

1

2

3

4

5

6

7



Mobil1 responded to 15 conversations generated by the 86 Posts

fans published.

Mobil1 appears to participate more when Fan conversations have

greater positive vibes than negative.


Brand Responses Sentiment

17%

83%


23%

11%

66%


Analysis of

Pennzoil Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

421,565 10,515 2.56% United States

Pennzoil


754 118


54 22.03%


30,292 23 hrs, 1 min


2,712 Neutral

Total Shares

19,115


Brand Overview

404K

406K

408K

410K

412K

414K

416K

418K

420K

422K

424K


Fan Growth

Total Fans

421,565

New Fans

10,515

Engagement

0

250

500

750

1,000

1,250


Pennzoil had an average engagement score of 754 and a highest of 1000.

Community Analysis

Pennzoil fans are largely from United States followed by Mexico.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K

United States

Mexico

Iraq

Puerto Rico

Cambodia

Malaysia

Philippines

Brazil

Canada

New Zealand

0

1

1

2

2

3

3

4

4

5


Brand Posts


TeamJL 14

Pennzoil 14

Joey Logano 10

performance 7

JOYRIDE 6

30%

70%


59%

14%

27%



Pennzoil responded to 16 conversations generated by the 54


Pennzoil receives more positive than negative vibes from




11-MAR-16, FRI 1:00PM

Let's go for a #JOYRIDE.


1,000 18,552 1,804 14,187 Uncategorized

12-FEB-16, FRI 4:34PM

Even in the frigid, snowy conditions of Red

Bull #FrozenRush, Bryce Menzies knows his

900hp Trophy T ..

14-JAN-16, THU 10:00AM

Happy 84th birthday to one of the biggest

innovators and pioneers in drag racing

history, "Big Daddy ..


1,000 5,293 268 1,978 Uncategorized


1,000 2,469 243 2,185 Positive






















0 5 10 15 20 25 30

0 200 400 600 800 1000

Photos

Links

Videos

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Pennzoil 56

car 15

oil 13

race 10

Performance 9

User Posts

0

2

4

6

8

10

12

14



Pennzoil responded to 26 conversations generated by the 118

Posts fans published.

Pennzoil appears to participate more when Fan conversations

have greater positive vibes than negative.



22%

78%


28%

6% 66%


Analysis of

Valvoline Facebook Page

Jan 01, 2016 - Mar 31, 2016

Brand Overview


390,187 59,472 17.98% United

States

Mostly Young, Male and

Attached.

Valvoline


324 144


98 25.00%


26,245 1 day, 1 hr, 54 mins


3,203 Neutral

Total Shares

6,535


Brand Overview

300K

310K

320K

330K

340K

350K

360K

370K

380K

390K

400K


Fan Growth

Total Fans

390,187

New Fans

59,472

Engagement

0

250

500

750

1,000

1,250


Valvoline ww had an average engagement score of 324 and a highest of 999.

Community Analysis

Valvoline ww fans are mostly Young, Male and Attached. Valvoline ww fans are largely from United States followed by

Mexico.


92%

8%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K

United States

Mexico

Puerto Rico

India

Brazil

Canada

Egypt

Australia

Italy

Cambodia

0

1

1

2

2

3

3

4

4

5


Brand Posts


car 9

GetPitPals 7

drivers 6

UnderTheHood 5

climate motor oil 5

10%

90%


49%

4%

47%



Valvoline ww responded to 10 conversations generated by the 98


Valvoline ww receives more positive than negative vibes from




30-JAN-16, SAT 7:40PM

The holy grail of motorcycle collections is at

your finger tips in Alabama...


999 4,235 127 1,403 Positive

13-JAN-16, WED 4:37PM

A high mileage odometer is a badge of

honor. Let us celebrate your road warrior—

comment with a pic o ..

08-FEB-16, MON 8:07PM

Oh we see how it is Jimmie Johnson... #getpitpals

Collect all four! Learn how and redeem at GetPitP ..


986 2,337 1,340 227 Positive


981 2,215 132 824 Positive






















0 10 20 30 40 50

0 100 200 300 400 500 600

Photos

Links

Videos

Number of Posts

Engagement Score


0 5 10 15 20 25

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Valvoline USA 70

free oil change 28

Valvoline 25

car 23

Shane Gray Gray

Motorsports

18

User Posts

0

1

2

3

4

5

6

7

8

9



Valvoline ww responded to 36 conversations generated by the

144 Posts fans published.

Valvoline ww appears to participate more when Fan conversations

have greater positive vibes than negative.



25%

75%


33%

15%

52%


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