social media presentation for holy names academy
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Social Media Networking Resources: How They Are Being Used & How They Are Changing
Madeline Moy Consulting October 2012
+What is social media?
“Social media” defines online media, like text, photos, messages or video, that is social in nature. In other words, media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own.
-The Nonprofit Social Media Decision Guide
+How can social media help Holy Names Academy?
Engage current supporters
Attract new audiences
Drive traffic to HNA’s website
Promote events
Recruit and engage volunteers
Support fundraising
Inspire dialogue
Share expertise
Enhance customer service
Save money
+66% of all adults online use social networking sites
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Source: Pew Internet & American Life Project
+Teens text, tweet and tumble
90% of teens have visited social media sites with a full 75% who have a profile on Facebook or one of the other services.
Fully half (51%) visit a social media site every day and a third do so several times a day.
Teens felt that social networking helped with their relationships with friends (52%) and family (37%) as opposed to hurting them (4% with friends and 2% with family).
Source: Common Sense Media
+Cyberbullying is a growing problem…and it can be stopped
+What schools can do
Educate staff and students about responsible Internet use and reinforce these messages in classes that utilize technology and in computer labs.
Establish and maintain a school climate of respect and integrity where violations result in informal or formal sanction.
Make sure school policies are in line with city, state and federal law regarding cyberbullying.
Source: Cyberbullying Research Center
+We’re going mobile
Smartphone owners now outnumber users of more basic phones
Mobile access to the Internet poised to exceed desktop access
25% of American adults own tablet computers
SoLoMo (Social-Local-Mobile)
Responsive design
+Facebook still dominates
+What’s new with Facebook
More emphasis on paid advertising
Focus on mobile
Challenges from Google Plus, revamped MySpace and Pinterest
Facebook fatigue?
+The visual social media revolution
+Pinterest: Fastest growing social network in history
+Instagram: Photo sharing mobile app
+Video continues to grow in importance
71% of online Americans use video-sharing sites such as YouTube and Vimeo.
27% of Internet-using teens 12-17 record and upload video to the Internet.
Over 4 billion videos are viewed per day on YouTube
Video offers up to 5 times greater recall than the written word.
Source: Pew Internet & American Life Project
+Educational social networks
Learnist
Lore
Sites are designed to function just like the most popular social networks in the world…except they were built just for teachers and students.
Learning Management Systems can enable more privacy and security
+Social media = WHOA
+Before you choose tools…
Set goals and metrics
Determine what you can handle
Create a listening program
Consider privacy issues, legal concerns, and social media guidelines from the U.S. Conference of Catholic Bishops
Train staff, students and volunteers
+RCS (Really Cool Stuff)
+What’s next
Augmented reality
Touch computing
Spatial gestures
Robots
+Image credits
Tweet Up: http://www.flickr.com/photos/mdgovpics/6756415739/
Whitney Kropp: http://www.people.com/people/article/0,,20634928,00.html
Holy Names Academy Students: http://www.facebook.com/photo.php?fbid=450179998358757&set=a.107963989247028.4860.107913962585364&type=1&theater
Faith Pinboard: https://pinterest.com/lucianasabbag/faith
Cougar: maddiehowell28 on Instagram
Social media marketing infographic http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5?utm
Augmented reality game: http://blogs.kqed.org/mindshift/2012/04/augmented-reality-coming-soon-to-a-school-near-you/
OmniTouch: http://www.cnn.com/2012/08/16/tech/innovation/kinect-hack-tech/index.html