Topics

Feb 1 Overview of Internet Marketing • Harness the power of the internet playing field without becoming overwhelmed.

Feb 15 Getting Websites and Blogs to work for your Business • Controlling your brand image is key to turning curious browsers into paying customers

Feb 29 Social Media – How to Tweet, Like, Connect and Share • Level the playing field by knowing where to position your brand and how much content to push

Mar 14 The Real ROI of Online Advertising • Measure your efforts and outcomes and decide if advertising is an investment worth the price

internet

Engage Video & Pictures 490 million YouTube users worldwide 18 – 54 years old 12.2 Billion videos viewed in the US/month

Share Information & Ideas Google has 620 million visitors daily 63% of users will recommend online brands Your business in open 24/7/365

Participate Interact in Groups 6 of 10 use LinkedIn for professional networking Social media turns cold calls into warm leads Online activity is the only way to go viral

Now Incorporate don’t Isolate Social media is only part of a good plan Have tools in place to make it work for you More meaning, Less clutter

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Social media

Steps to use LinkedIn to get CONNECTED

1. Set up 100% profile -- Mirror the experts

2. Give and receive recommendations

3. Find connections and join groups

4. Use Apps to promote and interact

5. Host and attend Events

6. Communication Etiquette

Lin

ked

IN

Social media

How to use Twitter to TWEET your message

Retweet = RT@jeffbullas

Post someone else’s tweet and crediting them

Mention = @jeffbullas

Direct Message = DM@jeffbullas

Send private messages to those following you

Bit.ly = Shorten URLs and view analyticsor Tinyurl.com

Lists = Allows you to sort and view information as you need it

Hashtags = #davyjones

Post and follow by keyword

Twit

ter

Social media

Ways to use YouTube to VISUALLY promote your brand

1. Create your own channel

2. Post how to videos

3. Subscribe to Channels

4. Interact by leaving comments and rating

5. Link / Share on other sites

You

Tub

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Social media

Getting people to LIKE you on Facebook

1. Personal and Professional forget the line

2. The timeline format : Visualize your brand

3. Customize your tabs

4. About allows you to provide your business details

5. Incorporate video and pictures and comments

6. Review your insights

Face

bo

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Social media

Follow the EXPERTS

https://twitter.com/#!/socialmouths

https://twitter.com/#!/search/jeffbullas

http://www.facebook.com/marismith

http://www.facebook.com/marketingzengroup

http://www.chrisbrogan.com/

http://www.linkedin.com/in/lewishowes

http://www.socialmediaexaminer.com/

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Credits

Greetings… As an industry expert, I have built a successful business based on the philosophy that truly

effective marketing strategies are the ones that create brand awareness one relationship at a

time. At hYperstrand Marketing we use a strategic approach when developing marketing

plans and continue to provide these tools to businesses so that they are able to reach their

goals.

Thank you for your time and contribution to this workshop. I hope you found it helpful and

if you need additional information, I encourage you to reach out to me at 630.940.7920 or

s.l.theisen@hyperstrandmktg.com.

See you online!

Sheryl L Theisen

This presentation data is a compilation of information from the following

industry experts. Given the speed to which social media changes, statistics

may now differ from those originally used in this presentation.

Jeff Bullas Ogilvy & Buddy Media Time Exact Target Jeff Esposito eMarketer TNS Adology Universal McCann Nielson Heidi Cohen Steve Olenski Semiocast