tips & traps in social media marketing

Tips & Trapsin Social Media Marketing

Presenter – Chris Kenney

Introductions

Tips & Traps in Social Media Marketing 2 Chris Kenney © 2011

Chris Kenney

• Principal, Coco Design

• Singer & Bass player, 4 Bands

• 583 sites on the Internet when I built my first website

• Internet marketing strategist

• Not an “expert”

Tips-n-Traps to expect today


• Facebook T N T

• Twitter T N T

• LinkedIn T N T

• YouTube T N T

Social media strategy

• Traditional and social web lines are blending… and this is just the beginning

• Strategy…have one! Write it down

• Part of your overall communication / marketing plan

• Establish – SM policy– Voices– Message– Frequency– Etc.


WebSite

SocialMedia

SMM

Ratings

Blogs /Wikis

Content

Facebook

PR /News Forums

Twitter

Analytics

Search

Workflow

YouTube

LinkedIn

Bookmarks

Mapping

Social media mantra

• Control is an illusion– Power to the public, THEY are in control

– Control freaks are left behind

– Learn to let go… yeah, tell that to the lawyers

• It is all about engagement – It’s not about you, it’s about us

– It’s about connections, relationships

– It’s about communicating with, not at


Facebook


• Set up a Fan Page - ask for article.

• Tip Do not use a personal profile for an organization

• Great communication channel

• Naming trap You only get one chance for both the page title and the vanity URL

• Naming Tip You need 25 fans (likes) to get a vanity URL - Facebook.com/username/

• Facebook is a cocktail party, don’t push

• Become a resource for your fans

• Promote events

http://facebook.com/cocodesign

http://facebook.com/cocodesign

Facebook


Tip Do not use a personal profile for an organization

• Trap Created 4 profiles

• Trap Set up band as profile

• If you get a request from a business to be their friend they are in violation of the terms of use

Facebook naming traps


Vanity URL

Caps

Page Title

Facebook promoting page


Facebook

• Fan Page Report

Twitter


• Great PR channelif used properly

• Opportunity to engage

• Monitor brand mentions

• Control – learn to let go

• Tip 80/20 rule

• Be innovative

Twitter


• Christi McNeill is nuts about Southwest Air! 1m

• Monitor brand mentions

• Twitter only promotions

• Tip 80/20 rule

• Two events on twitter•Kevin Smith - 1.7•Plane in the Hudson

Twitter


View Mentions & Saved Search Quickly

LinkedIn


• JUST DO IT!

• Professional networking vs. social networking

• Twitter and blog feeds

• Tip Great incoming link opportunities for SEO to your website, blog & YouTube channel

• Tip Answer Questions

LinkedIn link juice


LinkedIn - Six degrees


LinkedIn - Questions & Answers


YouTube


• Excellent way to drive traffic

• Tip Front weight your title & description with keywords

• Tip Strong call to action in video description

• Tip Add keyword tags

• Tip Link back to your website

YouTube


• Haulers crashed our server

• 100 requests per sec

• 176,000 subscribers at the time

Maps & Ratings


Maps help with SEO


Slideshare (bonus)


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• Think of it as YouTube for presentations

• http://Slideshare.net / CocoDesign

http://slideshare.net/CocoDesign/

http://slideshare.net/CocoDesign/

Thank you… thankyouverymuch


LinkedIn.com / in / WebJunkie

SlideShare.net / CocoDesign

http://ChrisKenney.net

Twitter.com / chriskenney

[email protected]

tips & traps in social media marketing

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