TSpam Traps 101 Spam Traps 101 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com.

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  • Slide 1
  • tSpam Traps 101 Spam Traps 101 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 2
  • tSpam Traps 101 Spam Traps 101 As of late, we've seen an increase in spam traps so we thought it would be a good time to have a primer on what exactly they are, differences in types of traps, and the impact on you sender reputation. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 3
  • TYPES OF TRAPS Naturally, if you have spam traps in your list, you can see a drop in your scores, and consequently, your inbox rates. Spam traps can cause your IPs and/or domains to get blacklisted, and your overall IP reputation may be decreased in the event of too many hits. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 4
  • Pristine traps are used SOLELY to capture "spammers". These are addresses that have never been valid email addresses (i.e. owned by a real person). If you're hitting these, there's generally something wrong with your data collection processes or your data provider. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 5
  • These are addresses that were, at one point, owned by legitimate people. However, they've since abandoned the address and the ISP(s) have recycled the address and converted it to a trap. This is indicative of poor list hygiene. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 6
  • This is a hard bounce and is often the first step for addresses in becoming a recycled spam trap. It is important to make sure these are removed each week. These are the types primary email addresses provided in your weekly reports. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 7
  • WHERE TRAPS COME FROM There are a handful of ways that you could be getting these addresses into your list including: Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 8
  • PREVENTING SPAM TRAPS 1 REJECT BAD ADDRESS Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 9
  • PREVENTING SPAM TRAPS 2 REJECT ABUSE AND POSTMASTER ADDRESSES. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 10
  • PREVENTING SPAM TRAPS 3 REJECT USER ROLES LIKE SALES OR CUSTOMER SUPPORT Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 11
  • PREVENTING SPAM TRAPS 4 USE DOUBLE OPTIN Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 12
  • PREVENTING SPAM TRAPS 5 PROVIDE A CHANGE OF ADDRESS/ MANAGE SUBSCRIPTIONS OPTION AT THE POINT OF UNSUBSCRIBE AND IN SOME SORT OF PREFERENCES CENTER Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 13
  • PREVENTING SPAM TRAPS Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 14
  • PREVENTING SPAM TRAPS Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 15
  • PREVENTING SPAM TRAPS Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 16
  • PREVENTING SPAM TRAPS Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 17
  • PREVENTING SPAM TRAPS Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 18
  • PREVENTING SPAM TRAPS Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 19
  • WHAT TO DO IF YOU'RE HITTING SPAM TRAPS First things first, there's not a "list" of traps that you can simply import into your database and suppress or remove. By nature, the information is not visible to the marketer. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 20
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com
  • Slide 21
  • Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Trainingwww.EmailDelivered.com Heather Seitz is the CoFounder and CEO of Email Delivered. For over a decade she has used email marketing to build successful companies and solved the biggest barrier to consistent profitability: deliverability. For more information on spam traps, click here http://www.emaildelivered.com/email- deliverability/spam-traps-101/. Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources. http://www.emaildelivered.com/email- deliverability/spam-traps-101/

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