best tips for social media marketing
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Best Tips for Social Media Marketing | Social Media Marketing is today the number one tool for small businesses to maintain and grow their client base. And with little to no cost in setting up and maintaining this marketing channel if you not taking advantage of Social Media now is the time to start as it is a mistake to be invisible. According to Research more than 75% of people between the ages of 30 and 49 use some form of social media. Since this is the age range representing the majority of those in a household with purchasing power, all small business owners should ensure they target their audience through social media platforms such as Facebook and Twitter. Digiket Digital Marketing Agency http://www.digiket.co.ukTRANSCRIPT
Best Tips for Social Media Marketing
Social Media Marketing
the number one tool for small businesses marketing
Social Media Marketing is today the number one tool for small businesses to maintain and grow their client base. And with little to no cost in setting up and maintaining this marketing channel if you not taking advantage of Social Media now is the time to start as it is a mistake to be invisible. According to Research more than 75% of people between the ages of 30 and 49 use some form of social media. Since this is the age range representing the majority of those in a household with purchasing power, all small business owners should ensure they target their audience through social media platforms such as Facebook and Twitter.
It is a great idea to begin with a plan that states your goals and has an organizing framework to keep you on track. If you have already started down a path on Social Media Marketing and hate what you're doing, you can still change things around. Such as you change conversational and networking approaches in real life, you can also do online. The only difference is online, you're talking to the world, and your potential audience is much, much bigger.
How?Why?Here are the best tips to help you get started or to take into consideration if you have already started your journey.
What?
Layout Your GoalsKnow what you are doing before you do it
?What do you want toachieve from your Social
Media Marketing
Your answers to these questions will help you think about what type of content to publish what activities to participate in.
?Are you looking for direct sales
?Why are you doing it
?Are you looking to offer
customer service
?Do you want to build
relationships with your clients
Look at your available resourcesCan you do it in house or should you outsource it?
Look at the available resources you have to help you achieve these goals: Who is going to be creating your content? Who is going to be maintaining your social media accounts? Who is going to be responding to questions and be the face of your business? Do you have the technical ability in-house to set up and maintain your social media account? If not, are you willing to learn yourself? Can you or someone who works for you write good content? Before executing a social media marketing plan you need to have the right people in place, if you need help with any of these areas you can always hire a good digital marketing agency such as
Know who and where your audience is
These days there are many different social channels so you first task is to know where your target audience spends time
online
55%
18%
12%
15%
Google Plus Pinterest
Once you have found out where your audience is spending it’s time online and exactly what type of content they want, take the time to give them more of it. Don't give up. You need to continually offer your audience great content, in order to generate a loyal following who trust.
Integrate your Marketing
Feed your online and offline messages off each other
Always include details of your social media accounts on any printed materials you make and give people an incentive to start following. That way even if they don’t become a client straight away you have the possibility of converting them in the future.
All of your social media marketing should feed off each other. Cross-promote your efforts both online and offline, and make sure your social media and traditional marketing efforts work together seamlessly.
Create a ScheduleDevote specific times and stick to
themDevote specific times during your work day to your social media marketing. Once you have created a schedule, it's easier to stick to and make sure you don't avoid your social media marketing activities each day. If you feel that you just don’t have the time in the day to do this you can always hire a social media marketing agency such as who will manage all your social media accounts for you.
Mind your StepBest Social Media Marketing Practices
Quality not QuantityIt’s easy to be caught up in the numbers game but remember it’s always better to have only a couple of hundred real clients and potentials following you that it is to have thousands of fake followers who will never buy from you.
Don’t Always be Selling
Keep LearningGive up control
And only spend about 20% of your efforts promoting to your follows, spend the rest of the time providing great content they will find beneficial.
You can never stop learning. To succeed in social media marketing, you need to be adaptable and accept that change is good. Good Luck!
To develop an emotional attachment to you and your business you must let your audience take control of the online conversation and make it their own.
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