social media marketing for events
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Social Media is Pervasive
Number of users on top social networking sites
Social networks come and go
How to convince and convert people within social media:
• Know your audience• Grow your audience• Engage • Identify and reward advocates
User activity by gender:
Women are more likely to share
• Men and women are almost equally present on social network sites…However– Women outpace men in social media engagement
5 to 1– Women are 50% more likely to comment on a post– Women are 80% more likely to share something
on your fan page with their friends
Social media channels are not your bullhorn
Social media requires listening skills• Who’s talking about you?• What do they think of you?• What do they care about?
Know your audience
• Who are they?• What do they care about?• What motivates them?• Where do they tend to go?• Who would they associate with/who are their
friends and influencers?
Grow your audience
Offer them a reason to “Like” you
Why people like or follow brands
• They joined for a chance to win• You offered them something (like a discount or
sales promo)• They know someone who invited them• They are already a customer or member• They are an employee or part of the
organization• They are a competitor
Engage your audience
• All engagement begins with a great story
Engagement means Action• Like• Follow• Share
• Pictures• Polls• Video
• Ask for input• Questions• Ask them to retweet or share• Ask them to invite friends
• Provide good content– Evokes emotion– Uses humor– Teaches them something useful – Calls them to action (tweet, share, blog, repost)
Images and graphics will get you the most interaction with fans
• Great pics and how-to’s using pics• Know their audience• Tons of engagement
Reward your audience
• Offers• Discounts• Giveaways• Good content
Identify and reward the advocates
• People with lots of followers/fans• People with online influence (Klout)• Super fans of your brand/event
Engagement for events
• Invite
• Ask for input
• Provide shareable content leading up to the event– Pictures– Video– Good stories– How-to’s– Discounts– Offers– Prizes
• Ask advocates to participate– Share on social media channels– Blogger networks– Press
Social press releases
In summary…
• Social media is about – Knowing your audience – Giving them things they want– Engaging them in a way that makes sense for what
you are promoting– Rewarding them for promoting you
Social media should…
• Add value• Be about your audience• Be sharable• Be social
Any questions?
@SarahBuhrAbout.me/sarahbuhrGoogle+