Marketing Projects Events

Your Challenge

It’s easier for your prospect to ignore you

TURN THEM ON TO YOUR MESSAGE

Science and the brain• Senses rule the decision making process

– 88% of brain activity is sub-conscious• Simple thoughts penetrate more easily• EMOTION impacts more strongly than logic• How we process info:

– 3-5 seconds: is this RELEVANT to me– 5-15 SECONDS: validate initial impression

Source: Body of Truth by Dan Hill

Focus your messageto drive more sales

Simplicity is key to understanding

Canon: Powershot S90 Brucciani: Wi-Fi

Emotions affect actions

• Fear of loss– More powerful than

promise of gain• Anger• Love• Desire• Envy• Greed• Guilt• Pride• Disbelief

Focus on Benefits

Suitcase Features

USA-made 1050 Denier

Ballistic Nylon

Strong, lightweight

honeycomb frame

Double ball-bearing, in-line

skate wheels

Expansion zip

Adjustable hanging straps

Focus on Benefits

Suitcase Features

USA-made 1050 Denier

Ballistic Nylon

Strong, lightweight

honeycomb frame

Double ball-bearing, in-line

skate wheels

Expansion zip

Adjustable hanging straps

Benefit to you

Tear, abrasion and puncture resistance far

better than foreign ballistic fabrics

Nearly indestructible, remembers its original

shape if “crunched” by baggage handlers

Strong, low rolling resistance, space-saving

design, recessed for protection

Adds additional space for souvenirs (or dirty

clothes) coming home

Carry other small bags handing off the front

Reassurance

Why should I trust you?

Establish your authority with:Awards * Testimonials * Reviews * Endorsements

Value is more than price

Competitor comparison could have added even more value

Re-enforce your ethics

If I do business with you….• will it be a hassle?• do you keep your promises?• will you treat me with respect?• how good is your guarantee?

In Summary

Getting prospects to listen to your message

SIMPLE EMOTION BENEFITS REVIEWSVALUEGUARANTEE

C O N N E C T

Your NEXT challenge

Resources Expertiseand or

Satellite can help you

Exhibitions (Trade & Public)

www.satellite.uk.net

PR & advertising

Product launches

Market/ competitor research

Marketing strategy

Video production

Marketing materials

Web content management

Marketing campaigns

Social media management

Business /process reviews

Event mgment

Account mgment

Digital /online marketing