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Digital Marketing for Events Why you should love online marketing! Michael Chidzey | Digital Marketing Manager

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Michael Chidzey's lecture slides on digital marketing for events. Why you should love online marketing! Event marketing and pr module at London Metropolitan University.

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Page 1: Digital marketing for events

Digital Marketing for EventsWhy you should love online marketing!

Michael Chidzey | Digital Marketing Manager

Page 2: Digital marketing for events

Quick experiement…

Page 3: Digital marketing for events

Before we begin

Phoneslaptops& tablets out & please use throughout this lecture

Page 4: Digital marketing for events

Outcomes

event companies

event professionals

individualevents

How to maximise opportunities online for...

Page 5: Digital marketing for events

Any questions

tweet @michaelchidzey

Page 6: Digital marketing for events

Interruption vs. Inbound Marketing

Page 7: Digital marketing for events

Interruption marketing

Page 8: Digital marketing for events

Inbound marketing

Page 9: Digital marketing for events

Interruption marketing

Page 10: Digital marketing for events

Interruption marketing

Inbound marketing

Page 11: Digital marketing for events

Interruption marketing

20%

Page 12: Digital marketing for events

Inbound marketing

80%

Page 13: Digital marketing for events

How people buy in 2012

Page 14: Digital marketing for events

Investigate options

Page 15: Digital marketing for events

Investigate options

Page 16: Digital marketing for events

Ask friends

Page 17: Digital marketing for events

Seek out expert advice

Page 18: Digital marketing for events

Find communities

Page 19: Digital marketing for events

Dig into every detail

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Convert

Page 21: Digital marketing for events

You don’t buy those visitors. You earn them.

Page 22: Digital marketing for events

In∙bound Mar∙ket∙ing - noun

Any tactic that relies on earning people’sinterest rather than buying it

Page 23: Digital marketing for events

All starts with great content

Page 24: Digital marketing for events

http://www.dollarshaveclub.com/

Create Videos

Page 25: Digital marketing for events

http://bit.ly/ISTwGK

Useful content

Page 26: Digital marketing for events

Making or reporting the news

http://wish.co.uk/number-10/

Page 27: Digital marketing for events

http://www.oyster.com/

Make your content your USP

Page 28: Digital marketing for events

http://i.imgur.com/d573R.jpg

User generated content

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All starts with great content

http://blog.chillisauce.co.uk/

Page 30: Digital marketing for events

Our blog offers sticky content

http://blog.chillisauce.co.uk/

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The results of a great piece of content

Page 32: Digital marketing for events

http://www.seomoz.org/beginners-guide-to-seo

SEO

Page 33: Digital marketing for events

Integrating offline & online activities

Page 34: Digital marketing for events

Integrating offline & online activities

Page 35: Digital marketing for events

http://bit.ly/GHLW5m

Integrating offline & online activities

Page 36: Digital marketing for events

http://bit.ly/J61DGT

Integrating offline & online activities

Page 37: Digital marketing for events

http://bit.ly/IBENSF

Integrating offline & online activities

Page 38: Digital marketing for events

http://wish.co.uk/zombie-shopping-mall/

Social outreach

Page 39: Digital marketing for events

Build relationships online with social media

Page 40: Digital marketing for events

I can’t ignore paid advertising

Page 41: Digital marketing for events

I can’t ignore paid advertising

I’d rather be in this position

Page 42: Digital marketing for events

Planning a digital marketing strategy

http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday

Page 43: Digital marketing for events

Planning a digital marketing strategy

Insights

Who is your audience?

Page 44: Digital marketing for events

Planning a digital marketing strategy

Insights

Where are they on the web?

Page 45: Digital marketing for events

Planning a digital marketing strategy

Insights

Which content works?

Page 46: Digital marketing for events

Planning a digital marketing strategy

Strategy

Test

Page 47: Digital marketing for events

Planning a digital marketing strategy

Strategy

Measure

Page 48: Digital marketing for events

Planning a digital marketing strategy

Strategy

Repeat

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Tactics that you can do today

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Q&As – be the expert

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http://boardreader.com/

Participate in forums & communities

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http://plannerwire.net/great-reads/

Create a blog – be the resource

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http://www.problogger.net/

Guest blog

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Discover and share great content

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http://followerwonk.com/

Make friends and find influencers

Page 56: Digital marketing for events

http://www.slideshare.net/

Publish presentation slides

Page 57: Digital marketing for events

Build authentic social profiles

Page 58: Digital marketing for events

http://www.google.com/insights/search/

Satisfy popular searches

http://bit.ly/hX7WkT

Page 59: Digital marketing for events

Experiement by testing ideas

Say “should we organise this? Rather than can we.”

http://bit.ly/JoNBgE

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http://www.trendhunter.com/trends/smart-eball

Create high quality videos

Page 61: Digital marketing for events

http://www.distilled.net/linkbait-guide/

Make information beautiful: infographics

Page 62: Digital marketing for events

http://inbound.org

Inbound marketing

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Everything’s easier with fans.

Your job is to make you, your event and company famous.

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Q&A

Twitter: @michaelchidzeyCompany site: www.chillisauce.co.ukPersonal blog: http://eventjuice.co.ukEmail: [email protected]

Michael Chidzey | Digital Marketing Manager