*REGISTRATION:Marketing Metrics 2013 - $795 Social Media for Law Firms 2013 - $795Register for both events for only $1,295!

SPECIAL OFFERIndividual – Save 15% off the registration on ONE of the events. Use promo code 15COMBOCombination - Register for both events, or bring 2 or more people to one event, and receive 30% off the regular rate! Call 1-800-308-1700.

2 events designed for the law firm marketing ProfessionalMarketing Metrics 2013Marketing Analytics for Results: Using Metrics to Accelerate Your Profitable Growth

JuNE 10, 2013 – CHICAGO

SEPTEMbER 20, 2013 – NEw YORk

PRICE - $795

Social Media for law firms 2013A Deep Dive Work Session for Firms Taking Digital Seriously

JuNE 11, 2013 – CHICAGO

SEPTEMbER 19, 2013 – NEw YORk

PRICE - $795

Join the conversation.hashtag: #sml13

PROGRAM AGENDA

WhO ShOuLD ATTEND

Marketing - By attending this course, you can help your firm achieve greater revenue and profits, generate greater and more efficient business development efforts by the attorneys and justify your firm’s investment in marketing and business development.

Finance - By attending this course, you can help your firm achieve greater revenue and profits, understand the investment and return from marketing and business development investments and enable you to create more accurate projections.

Operations - By attending this course, you can help your firm achieve greater revenue and profits, generate greater and more efficient business development efforts by the attorneys and understand how to use analytics to track and predict your firm’s successes. AGENDA hIGhLIGhTS SPONSORED bY:

> what’s new? what’s tried and true?> how to get attorneys to use numbers> five year case study> Using metrics to map and implement a strategy> applying metrics in the real world

8:30 – 9:00 AM

Registration and Continental breakfast

9:00 – 9:15 AM

Introductions• Facilitators• Goals• Process

9:15 – 10:00 AM

The Setup “If I wanted to be a salesperson, I wouldn’t have gone to law school.”• How attorneys feel about numbers

and process• What motivates attorneys• Teaching the right lessons• Using metrics to model the correct

behavior

10:00 – 11:00 AM

What’s New? What’s Tried and True?• Revenue targets• Realization and profitability• Win/loss ratios

• Prospecting: The Law of Large numbers

• Market share• Client share (cross-selling)• Efforts: Business development

hours and expenditures• Impressions/Outreach: advertising,

social media, public relations, web site, seminars, client events

• Net promoter score• Client service• Referrals• Brand equity (visibility and

favorability)

11:00 – 11:30 AM

Group Exercise: Rate Your Attorney • attorney potential• Obstacles and roadblocks• Management by objective• Firm goals/your goals/stretch goals• Generating desired behavior

patterns

11:30 AM – 12:30 PM

Five Year Case Study

12:30 – 1:30 PM

Networking Lunch

*REGISTER TODAY COST - $7951.800.308.1700 westlegaledcenter.com

James Stapleton – Chief marketing and Business development officer, littler mendelson

Wendy bernero – Chief of strategic initiatives, Proskauer rose llP

Speaker – from thomson reuters monitor suite tBa

FACuLTY list

Marketing Metrics 2013

1:30 – 2:30 PM

using Metrics to Map and Implement a Strategy• Creating a baseline (where are you

now?)• Using metrics to plot your course

and measure progress (Where are you going and how will you know when you get there?)

• Your role as leader, coordinator, coach and progress tracker (as well as travel agent and tour guide)

2:30 – 3:30 PM

Applying Metrics in the Real WorldParticipants will be given a practice group scenario and will work in teams to analyze the practices’ metrics and recommend a solution to its business challenges. teams will report findings and solutions to the group.

3:30 PM

Adjournment

JuNE 10, 2013 – CHICAGO • SEPTEMbER 20, 2013 – NEw YORk

attorneys are accustomed to employing evidence to support their positions and make decisions. as a marketer, you can employ analytics as a powerful tool to prove your successes, highlight areas of need and refine your marketing and business development strategies by driving improvements in attorney behavior. this course will demonstrate how to identify the proper metrics, apply them to your current role and socialize the use of analytics within your firm.

Social Media for law firms 2013

does your law firm have their digital strategy dialed in? or are they simply performing random acts of social media?

this day long workshop is about what works and how to substantially increase the business development successes coming from your digital media efforts.

Attendees will come away with:

- new tactics- new strategies - new work plans- and a 12-month social media plan to help increase profits and to achieve firm wide goals.

PROGRAM AGENDA8:30 – 9:05 AM

Registration and Continental breakfast

9:05 – 9:15 AM

Introduction and Overview

9:15 – 10:45 AM

Mapping Out Your Firm’s Content Strategy

Your firm has content, they have blogs, but are the legal publications getting the attention they deserve? do you have a content strategy that goes beyond random acts of social media? learn to take the right content and get it into the hands of decision makers. in this session attendees will review case studies of successful firm content strategies, what their process was, how they track roi and record wins.

Takeaways:• How to write for an online audience

(titles and more)

• Content management template & editorial schedule

• Content marketing best practices from your peers and colleagues

10:45 – 11:00 AM

Networking break

11:00 AM – 12:30 PM

LinkedIn: Secrets from the People That helped built It and a Major Firm That has Taken Advantage of It.

learn ten things you had no clue you could with linkedin to bring in business, and from melanie green, a pioneer in implementing linkedin in large law firms, how to get your Partners on board. attendees will leave with a clear idea of how to persuade lawyers to use social media and a step-by-step checklist to help them use linkedin to achieve their goals.

Takeaways:• LinkedIn Rockstar Checklist

• Safe LinkedIn Policy (sample)

• Sample 100 Point LinkedIn profile

12:30 – 1:30 PM

Networking Lunch

1:30 – 3:00 PM

how Video is Working Today to bring in Clients how to actually integrate video into your marketing platform, including choosing the right content, tools, partners, and distribution channels. attendees will come away with strategies for creating internal buy-in to drive interest and participation that will ultimately affect roi.

Takeaways:• Case studies firms with unique

approaches

• A sample video project plan

• Guide to creating a studio in your office

3:00 – 3:15 PM

Networking break

3:15 – 4:45 PM

Developing Actionable 12 Month Social Media Plans for Practice Groups and Individual Partners

the most important strategic decision you will ever make is in determining the exclusivity of your focus. how do you help Partners and Practice groups think through and inevitably limit their marketing to a few key markets and growth opportunities? once you have made this decision, how do execute on the opportunity before your window closes?

Takeaways:• Goal planning template

• Strategic focus worksheet

• 12 Month plan formula

4:45 – 5:00 PM

Closing Remarks and Adjournment

JuNE 11, 2013 – CHICAGO • SEPTEMbER 19, 2013 – NEw YORk

Adrian Dayton – author, Social Media for Lawyers (Event Co-Chair)Andrea Crews – director of marketing at levenfield Pearlstein (Event Co-Chair, Chicago)Alitia Faccone – director of Marketing at McCarter & English (Event Co-Chair, New York)Adrian Lurssen – Co-Founder, Jd supraheather Morse – director of Marketing, Barger & WolenMolly Porter – digital Communications and Content strategy at dla PiperMelanie Green – Chief Client development officer, faegre Baker danielsPatrick byne – Co-Founder, People linxStefanie Knapp – online marketing specialist, allen Matkins Leck Gamble Mallory & natsis llPAmy Knapp – CEO, Knapp Consulting

FACuLTY list

*REGISTER TODAYCOST - $7951.800.308.1700 westlegaledcenter.com

2 EvENTS dESIGNEd FOR THE LAw FIRM MARkETING PROFESSIONAL

© 2012 thomson reuters 4-13

*REGISTER TODAY1.800.308.1700 www.westlegaledcenter.com

610 opperman driveeagan, mn 55123

SPECIAL OFFERIndividual – Save 15% off the registration on ONE of the events. Use promo code 15COMBO

Combination – Register for both events, or bring 2 or more people to one event, and receive 30% off the regular rate! Use promo code. Call 1-800-308-1700 for more details.

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U.s. Postage

PAIdthomson reUters

REGISTRATION:ST:Marketing Metrics 2013 - $795Social Media for Law Firms 2013 - $795Register for both events for only $1,295!

Join the conversation.hashtag: #sml13