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Marketing Plan for Events Live on Sportobuddy

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Types of Adventure Sports: Trekking, Paragliding, Scuba Diving, Kayaking, Trekathon, Adventure Camping.

Note: Our events are safe & offer an incredible adrenaline rush.

Target Audience: Corporate (IT & Banking Sector) , Families, Individuals.

Age Group:  18 to 35

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SWOT: 

Strengths – Providing courses to beginners, high on

safety, specialized in accessible Adventure Experience.

Weaknesses – High cost, high responsibilities,

unpredictable weather situation.

Opportunities – High demand of experience in the

Indian market, famous Locations.

Threats – Accidents, Lead leakage.

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Consumer Behaviour:           

Regular users who are fond of active extreme sports and want an adrenaline rush.

Potential users who have never tried this before but want to because of being tired of an ordinary, boring life.

Continuous users are those customers who have tried this before and want to do it again, it is like addiction, thanks to an unforgettable experience.

To improve Fitness. To challenge themselves. To witness the natural beauty of Earth.

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Segmentation, Targeting & Positioning:

Geographic Aspect:

Country – India Region – Jammu & Kashmir, Uttarakhand, Himachal Pradesh,

Sikkim, Maharashtra, Leh Ladakh.

Psychographic Aspect:

Lifestyle (People who are sporty, active, healthy & need an adrenaline rush)

Behavioural Aspect:

Potential Users, First time users, Regular users. Usage Rate: Light, Medium, Heavy Users.

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Target Events for: January, February, March

List of Events

• Winter Kauri Pass Trek (Uttarakhand)

• Pawana Lake Side Camping & Kayaking (Maharashtra)

• Brahmatal Trek (Uttarakhand)

• Chadar Frozen River Trek (Jammu & Kashmir)

• Manali-Naggar Snow Trek (Himachal Pradesh)

• Chopta – Chandrashila Trek (Uttarakhand)

• Fly Nirvana Paragliding Course (Lonavala)

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Promotional Plan:

1. Social media posting on various relevant pages (Cost Zero)

2. Cross promotion with the organizers/merchants. (Cost Zero)

3. WhatsApp banners to be posted by influencers/organizers (Cost Zero)

4. Emailers to be sent to corporates, colleges & institutes (After connecting with the HR)

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Marketing Mix. Promotion:

Advertising Social Media (Facebook, Twitter, Instagram &

Website/Application Banner) Leaflets (Gyms, Clubs, Colleges, Universities, Corporates,

Residential societies) Sales Promotion: Discounts for 1st-time user up to 10 % off. Free waist pouch, head cap. (Sportobuddy branding on

give aways)

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Public Relations:  Blog posting on various Social Media Platforms of

Sportobuddy. Exhibitions Related to Sports Events. (Spread Business cards

and Flyers) Promote sports events in colleges. Post articles on various platforms. (TOI, Sportskeeda)