marketing your events with social media
DESCRIPTION
Things to consider before diving in and using social media to market your event, plus some tips on free or low cost tools. This presentation was design for not-for-profit and community groups.TRANSCRIPT
Social media for eventsAn introduction
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Introduction
S o c i a l m e d i a f o r e v e n t s
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Should you use social media?
S o c i a l m e d i a f o r e v e n t s
• Manage your expectations
• How active are you?
• Not all campaigns will ‘go
viral’
• How do you attract
attention in a very
crowded space?
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Planning
S o c i a l m e d i a f o r e v e n t s
Don’t dive head first for the tool!
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Build & promote
S o c i a l m e d i a f o r e v e n t s
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Keep it interesting
S o c i a l m e d i a f o r e v e n t s
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Give it legs
Build and promote• Organising your event/registrations - https
://www.eventbrite.com.au/• Event directories – http://www.meetup.com/• Event directories - http://
www.portphillip.vic.gov.au/eventCalendar/event/suggestionCreate.asp
• Facebook marketing – https://www.facebook.com/advertising
• Email newsletters - http://mailchimp.com/Content – keeping it interesting• How to make videos on your phone - http://
desktopvideo.about.com/od/homevideotips/tp/Phone-Video.htm
• Video editing software - http://www.udemy.com/blog/best-free-video-editing-software/
• Video sharing - https://vine.co/• Create short videos - https://flipagram.com/• Collect stories from across the web -
https://storify.com/
Links