social media marketing for affiliates
DESCRIPTION
Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)Chris Winfield, President, 10e20 (Twitter @chriswinfield)TRANSCRIPT
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Creating Content for
Social Media
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Top 10 (lists)• Mix It Up• Negative Lists
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How-To Baits• Be Helpful• Easy to Read• Visual
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Current Events• Act Fast• Research• Accuracy
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BiggestSmallest
L o n g e s t
Amazing
Offbeat / Extreme• Very Successful• Clients Wary• Terms of Service
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Image• Host Your Own Image• Be Unique• Use Within a Post
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• Social Goals
• Desired keywords
• Related keywords
Step Back… and Identify Your:
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• Social Sites
• Competitors
• Search Engines
Research
What worked… What didn’t
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Social Sites
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Competitors & Search Engines
• Top [keyword]• Best [keyword]• Greatest [keyword]• 10,50,101 [keyword]
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Lots of Ideas… Now What?
• Most likely to succeed– What has the best chance to go popular
• Most beneficial for site– Regular readers, Brand, Conversion
• Most likely to get links– Resourceful, Comprehensive, Evergreen
• Good for Writers– Experience, Passion, Desire
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Some Tips…
• Involve Your Staff
• Current Events
• Plan for Success
• Don’t Accept Crap
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Tracking Social Media and Linkbait for Affiliates(on the cheap)
By: Todd Malicoat aka stuntdubl
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Tracking Social Media - overview
1. When do you track?
2. What do you track?
3. How do you track?
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When do you track?
1. Research
1. Preparation
2. Tracking
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When do you track? Research
• BEFORE creation• Competitive Analysis
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When do you track? Research
• BEFORE creation• Competitive Analysis• Google Search Results
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When do you track? Research
• BEFORE creation• Competitive Analysis• Google Search Results• Social Aggregators
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When do you track? Preparation
1. Tool setup2. Baseline metrics
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When do you track? Results
1. 7 days2. 30 days3. 90 days4. 1 year
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What do you track?
1. Traffic2. Awareness3. Links4. Engagement5. Conversions
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What do you track? Traffic
1. Unique Visitors2. Page views3. Time on site4. Bounce rate
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What do you track? Awareness
1. Brand mentions2. Article/ campaign mentions
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What do you track? Links
1. Inbound links to the page/ section2. Trust of inbound links3. Authority of inbound links4. Anchor text of inbound links
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What do you track? Engagement
1. Comments on site2. Comments off site3. Length of comments4. Number of contact emails
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What do you track? Conversions
1. Leads2. RSS Subscribers3. Sales4. Email newsletter signups5. Other
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How do you track?
1. Traffic2. Awareness3. Links4. Engagement5. Conversions
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How do you track? Traffic
1. Unique Visitors2. Page views3. Time on site4. Bounce rate
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How do you track? Traffic
1. Google Analytics
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How do you track? Awareness
1. Brand mentions2. Article/ campaign mentions
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How do you track? Awareness
1. Trackur2. WhosTalkin3. Search.twitter.com4. SamePoint.com5. Quarkbase.com6. Custom tools
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How do you track? Links
1. Inbound links to the page/ section2. Trust of inbound links3. Authority of inbound links4. Anchor text of inbound links
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How do you track? Links
1. Yahoo Site Explorer2. Technorati3. Linkscape
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How do you track? Engagement
1. Comments on site2. Comments off site3. Length of comments4. Number of contact emails
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How do you track? Engagement
1. Manual?2. Spreadsheets?
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How do you track? Conversions
1. Leads2. RSS Subscribers3. Sales4. Email newsletter signups5. Other
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How do you track? Conversions
1. Google Analytics2. Salesforce3. Feedburner
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1. Client: Private Investigator
Linkbait Example
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Linkbait Example
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How long would it take to BEG for 250+ links!?!
Linkbait Example
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How long would it take to BEG for 250+ links!?!
Linkbait Example
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Some Linkbait WILL Bomb
Goals and Expectations
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Goals
•20 – 30% Success Rate•Don’t start with less than 5 attempts
•30 – 50k ("nearly worthless") visitors.•100 – several thousand backlinks
•What you REALLY want - •TRUSTED links from high profile industry sites
Goals and Expectations
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How long would it take to BEG for 1500+ links!?!
Expectations
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Expectation Don’ts•DON’T Expect:•Adsense clicks or many sales.
•Good anchor text
•Link juice direct from social sites
•Long time on site
•Low bounce rate
Expectations
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You SHOULD Expect:
•‘Flagship content’.
•Increased Global link popularity
•Increased mindshare &RSS subscribers (future links).
Expectations
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Tracking Social Media - Review
1. When do you track?
2. What do you track?
3. How do you track?
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FIN
Search and Social
•Training
•Strategy
•Consulting
Thank you!