social media governance
DESCRIPTION
Are there hundreds of different social media accounts tied to your university? Does each department or organization have their own social media team with the autonomy to create their own social media presence? Who's in control and how do you manage your brand?TRANSCRIPT
SOCIAL MEDIA GOVERNANCE MIKE TAKAHASHI ASSOCIATE DIRECTOR, DIGITAL MARKETING @TAKADESIGNS
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#CASESMC
HIGHLY DECENTRALIZED AND AUTONOMOUS ENVIRONMENT !
NO CENTRAL OVERSIGHT OR GUIDANCE
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ASIANS IN THE LIBRARY !
SOCIAL MEDIA USER GROUP !
DISCUSSION LIST MEETUPS PANELS !
SOCIAL MEDIA GUIDELINES !
BEAT ‘SC BONFIRE & RALLY
GUIDELINES VS POLICY !
STANDARDS RESPONSE GUIDE TIPS & RESOURCES !
BEAT ‘SC BONFIRE & RALLY
BEAT ‘SC BONFIRE & RALLY
HANDLING ROGUE ACCOUNTS !
HTTP://GOO.GL/VI2MW2
HTTP://HELP.INSTAGRAM.COM/535503073130320
HTTPS://SUPPORT.TWITTER.COM/FORMS/TRADEMARK
CRISIS MANAGEMENT !
RESPONSE CHART ACCESS LIST SCENARIOS !
DEVELOP A COMMUNITY AND THEY WILL SUPPORT YOU
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MIKE TAKAHASHI FOLLOW ME ON TWITTER @TAKADESIGNS TAKADESIGNS.COM/BLOG
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